Archive | October, 2012

Facebook Ad Campaign: Things That Connect Us

5. October 2012

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Here’s Facebook’s first advertising campaign, ‘The Things That Connect Us’ due to roll out to over 13 countries around the world, celebrating 1 billion users by looking back at the physical things that connect us, and how Facebook is now enabling the same. Essentially it’s a 90 second brand film, rather than an ad campaign, [...]

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Strongbow: The World’s First Digital Bottle Cap

5. October 2012

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Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID [...]

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Ibis Hotels: The Sleep Art Robot

2. October 2012

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We’ve seen a whole bunch of robots over the last year, most notably the street art robot car from Chevvy Sonic… And now we have the Sleep Art Robot from Ibis Hotels, which transforms your sleeping patterns into physical ones in the form of real art, paint on canvas. The robot uses movement, sound and [...]

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Infographic: The Evolution of Digital Advertising

2. October 2012

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There’s an Evolution infographic or diagram for just about everything, but this might just be the first one I’ve seen on Digital Advertising dating back to 1987 and a Mac, of course… in 1990 Photoshop 1.0 launched exclusively for Mac, 1994 saw the QR code created in Japan, 1995 the WWW became real,  1997 was [...]

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Disney: Frankenweeie iPad Book Experience

2. October 2012

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This might just create the start of a new trend in rich, iPad based content to accompany new films to market… Disney’s ‘Frankenweeie’ iPad Book Experience creates a hands on, rich, interactive story telling experience to get people excited about the movie, plus it adds in content that is typically left unwatched at the back [...]

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Kelloggs: The Special K Tweet Shop

1. October 2012

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This isn’t the first Tweet Shop, but its probably the second or third ever, and a very cool pop-up style store turning customers social currency into real goods and positive sentiment… Passers by can walk into the store, sample the range of new cereal crisps and then tweet about them to buy a box to [...]

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