Archive | September, 2012

World’s First Real Time Facebook Cover Image

10. September 2012

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Zaraguza are claiming to have created the world’s first real time Facebook cover image, which updates at what looks like every minute or so, by posting a new image into a Facebook album which is sucked into the Cover image automatically, and is refreshed when new people hit the page or click the refresh button. [...]

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Google: Interactive Star Trek Google Doodle

9. September 2012

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Just in case you missed this the other day, here is the Interactive Star Trek Google Doodle that celebrated the 46th anniversary of the debut of Gene Rodenberry’s original Star Trek series. Created by Google doodler Ryan Germick, this is perhaps the most interactive animation for a Google Doodle yet, in which the letters of [...]

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Philips Hideouts: Google Maps Treasure Hunt

8. September 2012

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Philips have launched a new Smart-TV with a super thin frame, and in doing so, created a reason to hide 10 of them across the world!? Ok weird reason, but this is a pretty cool treasure hunt, where you’ll be given 10 photos of the Philips Smart-TV embedded in locations you probably have never seen [...]

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Hyundai: Hypermatrix Projection Installation

5. September 2012

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This is a very different kind of projection mapping installation, in that it starts out as a hypermatrix, thousands of individually controlled cubes that move in sequence to create objects and animation. This movement is then integrated into a projection mapping experience to bring to life the Hyundai Motor Group installation at the 2012 Yeosu [...]

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YouTube: The 5 Second Skip Ad Campaign

5. September 2012

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I think everyone has had some sort of idea for the Skip Ad button on YouTube, but here’s a live one for a government environmental care agency in Chile (by MayoDraftfcb) showcasing a range of environmental messages that challenge you to either skip the ad or skip the behaviour. In just one week, over 80,000 [...]

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FaceDeals: Facial Recognition Activated Deals

3. September 2012

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This is perhaps the coolest (and scariest) piece of social innovation I’ve seen in a while now and easily the best thing since RFID tags were linked to Facebook. FaceDeals is a deal platform and hardware solution combined to deliver check-in deals based of facial recognition detection when customers walk through the doors, automatically checking [...]

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BMW Vagvisarna: 3 Series Google Maps Hunt

2. September 2012

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Google Maps have been and are becoming more and more the default promotional platform of choice for big campaigns, and car manufactures are perhaps the biggest players. BMW in Sweden have launched a Google Maps hunt to launch the new BMW 3 Series Touring, challenging users to follow their social channels for clues, whilst jumping [...]

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Audi: An Urban Mobility Future Installation

2. September 2012

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In a 190m2 three-dimensional LED surface stands the Audi Urban Future Concept with the upcoming A2. The dynamic surface demonstrates how the future of connected cars will automatically interact with the typical city infrastructure of tomorrow. The installation features a real-time graphics engine and the tracking software, which receives live input from 11 Xbox Kinect [...]

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Grolsch Beer: Interactive Multi-Screen Ads

1. September 2012

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This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic. Starting with a TVC introducing a bold character, the ad then challenges you to go online to continue the conversation. Users are then introduced to the character more [...]

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