Archive | September, 2012

FaceDeals: Facial Recognition Activated Deals

3. September 2012


This is perhaps the coolest (and scariest) piece of social innovation I’ve seen in a while now and easily the best thing since RFID tags were linked to Facebook. FaceDeals is a deal platform and hardware solution combined to deliver check-in deals based of facial recognition detection when customers walk through the doors, automatically checking [...]

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BMW Vagvisarna: 3 Series Google Maps Hunt

2. September 2012

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Google Maps have been and are becoming more and more the default promotional platform of choice for big campaigns, and car manufactures are perhaps the biggest players. BMW in Sweden have launched a Google Maps hunt to launch the new BMW 3 Series Touring, challenging users to follow their social channels for clues, whilst jumping [...]

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Audi: An Urban Mobility Future Installation

2. September 2012


In a 190m2 three-dimensional LED surface stands the Audi Urban Future Concept with the upcoming A2. The dynamic surface demonstrates how the future of connected cars will automatically interact with the typical city infrastructure of tomorrow. The installation features a real-time graphics engine and the tracking software, which receives live input from 11 Xbox Kinect [...]

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Grolsch Beer: Interactive Multi-Screen Ads

1. September 2012


This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic. Starting with a TVC introducing a bold character, the ad then challenges you to go online to continue the conversation. Users are then introduced to the character more [...]

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