Archive | September, 2012

Halo 4: Box Art Reveal Campaign

30. September 2012

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This goes close to being the weirdest case study video I’ve seen, regardless, it’s a good example of leveraging multiple communities to amplify hype around new product releases. This was probably always going to be easy, with the launch of Halo 4 set to be the biggest game release of the year, it wasn’t going [...]

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BlackSocks: RFID iPhone App Connected Socks

28. September 2012

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So this might be the weirdest application of RFID meets iPhone app I’ve ever seen, yet I’m sure you’ll love it all the same, for all sorts of random useless tech reasons! Clearly tackling a big global problem, mismatching your pairs of black socks can be really annoying, you know when you get the left [...]

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Introducing The New MySpace

25. September 2012

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Last time you probably heard about MySpace, it was sold for $35 million, down from a $550 million buy price just a few years before… Part of that headline was that Justin Timberlake bought into it, and now just over 12 months on, we see the new interface and experience showcased in this video ‘This [...]

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The Popinator: Voice Activated Popcorn Machine

25. September 2012

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Imagine if you could have hot popcorn perfectly shot into catching distance at the sound of your voice… That might be a weird thought, but hey, lets give it a crack! Introducing the ‘Popinator’ a fully automated, voice activated, popcorn throwing machine that is able to pinpoint where in the room the voice originated from, [...]

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MTV Mobile Europe: Interactive Pool Party

24. September 2012

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MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a [...]

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Coca-Cola: The Happiness Table

23. September 2012

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Here’s another ‘Happiness’ stunt in Coca-Cola’s growing line of experiential/ambient activations. This time created out of a Coca-Cola truck that transforms into a community dinner party with a seemingly weird mechanical drink delivery mechanism… They grabbed a famous chef, headed to a beautiful village in Naples and unveiled a semi fine dining experience for anyone [...]

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Creature Greeter: The Client Check-In App

22. September 2012

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Waiting at your agency might never have been so interesting… Creature Greeter is an iPad app that allows anyone who’s waiting in the Creature of London reception to check-in and create a creature before setting it free, all while waiting for the meeting to start, powered by facial recognition matching, which is code for linking [...]

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Peace Day 2012: The Peace Button

20. September 2012

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Tomorrow is Peace Day, a day where the world is encouraged to show its support for an important cause, and to help promote it, they’ve created ‘The Peace Button‘, which cleverly puts it almost instantly in your calendar with alerts set to help remind you to stop and think about world peace.

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21 Swings: Interactive Musical Swing Installation

20. September 2012

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21 Swings is an exercise in musical cooperation. The installation offers a fresh look at the idea of cooperation and the notion that we can achieve more together than separately, so a giant instrument made of 21 musical swings was created; each swing in motion triggers different notes, and all the swings together compose a [...]

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Tweet To Shoot: Social Nurf Gun Wars

19. September 2012

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Nurf Gun Wars are pretty big here at VML in Sydney, so we were a tad jealous to see the guys from Nieman Labs beat us to a social controlled Nurf Gun Game converged with an interactive version of the classic Duck Hunt, where Nurf bullets are tracked and scored against the software version of [...]

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PSY Gangnam Style: Cult Viral Hits 200M Views

17. September 2012

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‘Gangnam Style’ will easily be the biggest viral video of 2012, and this one video has more views (and an equal number of subscribers) than Lady Gaga’s entire YouTube channel combined. PSY is a largely unknown Korean rapper, who some how, has absolutely nailed the content play with a purposely uncool video designed to earn [...]

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QR Code Beer Bottles Made for Singles

15. September 2012

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Here’s something a little different from a bar in Singapore… A new way for singles to meet at the bar, powered anonymously via QR codes connected to beer bottles! If you can get past the slightly cheesy demo video, you’ll see that customers buy a beer, scan the QR code to get the app and [...]

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Topshop: Real Time Catwalk Customisation

14. September 2012

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If you’re a bit of a fashionista, you might like this piece from Topshop, who have created a live-streaming customisable catwalk experience for the Topshop Unique SS13 fashion show. It takes a live-stream of the show, and syncs it to the website that delivers a real-time customisable catwalk experience where users can instantly buy the [...]

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StreetPong: Play Pong At The Traffic Lights

11. September 2012

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So you’re a pedestrian, standing at a busy intersection, waiting to cross the road… Boring right? Well, not any more. Introducing StreetPong, which is creating urban interactions between random strangers on opposite sides of the road! The game screen shows how long the traffic lights have before changing colour, and when the lights change to [...]

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Peugeot: Hybrid4 Graphic Novel Parallax Site

10. September 2012

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This is one of the coolest Parallax sites I’ve seen, not through the creative complexity of the experience or technical prowess to pull it all together, but from a simple, story telling point of view, one that leverages a trend and creates a new dimension inside that framework… Inspired by the new Peugeot Hybrid4 Technology, [...]

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