Archive | August, 2012

Adidas: Real-Time Tweet Shoes

15. August 2012

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So Adidas have been busy making high-tech shoes, as you’d expect, but then they did this… They created Real-Time Tweet Shoes, using a pair of their red adiPower Barricade shoes complete with a mini LED screen and processor so athletes can receive tweets of support straight into their shoes. Cool right? Well no, I’m not [...]

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Nike Camp Victory Olympic Pavilion

15. August 2012

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Let’s just say this isn’t your typical pavilion at a sporting event. This is Nike’s version, an 8 month brand experience project aimed to create the feeling of being ‘fast’ and I suggest, ‘fast’ is exactly what they made! The Nike Camp Victory Olympic Pavilion at the 2012 London games was setup in the middle [...]

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Volvo: Augmented Reality X-Ray iPad App

13. August 2012

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Perhaps the new Volvo has so much hidden technology or maybe because the they just wanted to create some extra buzz at the show, either way, the Volvo X-Ray App that was released at the Geneva Auto Show is a pretty cool way for potential customers to look under the skin of the new Volvo [...]

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Angry Birds: A Tangible Slingshot Controller

12. August 2012

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Just when you thought people were getting over Angry Birds, comes this, a super cool, force feedback USB controller for Angry Birds that literally simulates the feeling of a slingshot and comes complete with a TNT activation plunger. And as you can see, everything is controlled by the slingshot, you can control the power, the [...]

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Digitalarti: Water Light Graffiti Installation

11. August 2012

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From Digitalarti Labs comes this very cool Water Light Graffiti Installation. It’s basically an interactive surface made of tens of thousands of LED’s that are illuminated by the contact of water or moisture, meaning that you can draw with just about anything, water pistols, paint brushes, a wet hand or a moist cloth… The Water [...]

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Google: Introducing Agile Creativity

9. August 2012

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Google is famous for its Agile process and now they are attempting to bring that world of experience to creative agencies to help them find an edge and create a more fluid creative/innovation process to keep up with the digital age. In a new site curated by Think With Google, you’ll find a range of [...]

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KRAFT Macaroni & Cheese: Make iPad Art

7. August 2012

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Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine. Created [...]

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The World’s First Programmable LED T-Shirt

6. August 2012

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A T-Shirt OS… Oh yeah, this one is for all you nerds out there. Introducing the world’s first programmable LED T-Shirt, and it’s no set and forget LED, it’s a live, real-time connected object that is powered by a big brain (aka your iPhone) and a smaller brain built into the T-Shirt to process just [...]

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Gillette Light It Up: Water Projection Mapping

6. August 2012

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We haven’t posted a projection mapping event for a little while, so this timely piece from Gillette is perfect, combining a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony. A spectacle of light and water [...]

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Volkswagen Street View Quest: Pin It to Win It

3. August 2012

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Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. The campaign is running over a 4 week period, where the people [...]

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