Archive | August, 2012

Google: Introducing Agile Creativity

9. August 2012

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Google is famous for its Agile process and now they are attempting to bring that world of experience to creative agencies to help them find an edge and create a more fluid creative/innovation process to keep up with the digital age. In a new site curated by Think With Google, you’ll find a range of [...]

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KRAFT Macaroni & Cheese: Make iPad Art

7. August 2012

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Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine. Created [...]

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The World’s First Programmable LED T-Shirt

6. August 2012

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A T-Shirt OS… Oh yeah, this one is for all you nerds out there. Introducing the world’s first programmable LED T-Shirt, and it’s no set and forget LED, it’s a live, real-time connected object that is powered by a big brain (aka your iPhone) and a smaller brain built into the T-Shirt to process just [...]

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Gillette Light It Up: Water Projection Mapping

6. August 2012

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We haven’t posted a projection mapping event for a little while, so this timely piece from Gillette is perfect, combining a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony. A spectacle of light and water [...]

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Volkswagen Street View Quest: Pin It to Win It

3. August 2012

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Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. The campaign is running over a 4 week period, where the people [...]

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The Nike+ House of Innovation Experience

1. August 2012

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It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against [...]

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