Archive | August, 2012

Google: Introducing Agile Creativity

9. August 2012


Google is famous for its Agile process and now they are attempting to bring that world of experience to creative agencies to help them find an edge and create a more fluid creative/innovation process to keep up with the digital age. In a new site curated by Think With Google, you’ll find a range of [...]

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KRAFT Macaroni & Cheese: Make iPad Art

7. August 2012


Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine. Created [...]

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The World’s First Programmable LED T-Shirt

6. August 2012


A T-Shirt OS… Oh yeah, this one is for all you nerds out there. Introducing the world’s first programmable LED T-Shirt, and it’s no set and forget LED, it’s a live, real-time connected object that is powered by a big brain (aka your iPhone) and a smaller brain built into the T-Shirt to process just [...]

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Gillette Light It Up: Water Projection Mapping

6. August 2012


We haven’t posted a projection mapping event for a little while, so this timely piece from Gillette is perfect, combining a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony. A spectacle of light and water [...]

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Volkswagen Street View Quest: Pin It to Win It

3. August 2012


Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. The campaign is running over a 4 week period, where the people [...]

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The Nike+ House of Innovation Experience

1. August 2012


It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against [...]

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