Archive | August, 2012

Old Spice Muscle Music Interactive Vimeo Ad

29. August 2012

1 Comment

Just in case you haven’t been sent this today, here’s the latest Old Spice campaign featuring Terry Crews’ body rigged up as a one man music mixer! Teaming up with Vimeo for perhaps the first interactive video I’ve seen on their platform, which allows you to record you’re own version in real time, and then [...]

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Breville: Data Visualising Coffee Brewing

28. August 2012

2 Comments

Here’s a nice idea from Sydney agency Reborn that pairs two of life’s greats – coffee and art. In a campaign for kitchen equipment brand Breville they created ‘The Naked Espresso’. Using physical computing they traced the coffee as it was being brewed, meausuring flow rate, pressure and temperature to create a live visualisation, resulting [...]

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Infographic: The Power Of Facebook Advertising

28. August 2012

6 Comments

Facebook have just pumped out their very own infographic on the power of Facebook advertising, who would have thought?! Ok so it’s not all that hard to believe given they need to increase revenue, which is exactly what this infographic targeted to businesses is about… I’d pull out all the key stats, but it’s probably a little [...]

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Instacube: Android Instagram Photo Frame

26. August 2012

3 Comments

Kickstarter is helping to change the startup world, I’m not sure how many of you have backed projects on there, but I can tell you it feels great to help a start up and still get the product you wanted them to make. So check this one out, launched just a few days ago, and [...]

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Norton: Protect Your Own Google Ranking

23. August 2012

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Perhaps there is nothing more important as ranking at the top of Google for your own name?! Either way, Norton thinks so, and their very cool new campaign allows you to protect your own search results, and secure yourself a #1 ranking when anyone Google’s your name, by allowing you to create your own sponsored [...]

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YouTube: The U.S. Election Hub

23. August 2012

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Check out the new YouTube ‘Politics’ Election Hub that’s just launched, a custom aggregation of political content around the 2012 U.S. Presidential Election from across the world, no need to watch the news how, you’ll get it all here, from sources like Aljazeera, The New York Times, ABC News, WSJ, Larry King and BuzzFeed. Make [...]

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Audi Spheres Digital Installation in Copenhagen

20. August 2012

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An experiment into the future of the Audi brand experience created the ‘Audi Spheres’ project, an experiential installation in Copenhagen that allowed people to experience the Audi brand through technology via augmented reality video pads, giant video walls and interactive spherical displays among others, whilst each physical sphere represented one of Audi’s future brand priorities; [...]

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Expendables 2: Deploy and Destroy Advergame

19. August 2012

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Hyping up the new Expendables 2 movie is this cool new advergame called ‘Deploy and Destroy’ which is a twist on the classic tower defence game, but here, you just happen to get to choose your squad from the biggest cast of action heroes ever assembled, who will, if you’re good, unleash some serious fire [...]

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Volvo Trucks: The Ballerina Stunt Viral

19. August 2012

3 Comments

So Volvo has jumped onto the content bandwagon in a big way this week to promote their FH serious of precision trucks. Grabbing World record-holding highliner Faith Dickey to setup a wire-walk between two trucks speeding towards a tunnel on an unopened highway somewhere in Croatia, at about 80km, and while the outcome is probably [...]

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Short Film: The LEGO Story

15. August 2012

1 Comment

I know a few of you are LEGO fans, so make sure you check out ‘The LEGO Story’ which is a beautifully animated short film telling the story of how the worlds most famous toy platform (if you can call it that) came to be, created as a celebration for their 80th birthday. Enjoy it [...]

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Adidas: Real-Time Tweet Shoes

15. August 2012

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So Adidas have been busy making high-tech shoes, as you’d expect, but then they did this… They created Real-Time Tweet Shoes, using a pair of their red adiPower Barricade shoes complete with a mini LED screen and processor so athletes can receive tweets of support straight into their shoes. Cool right? Well no, I’m not [...]

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Nike Camp Victory Olympic Pavilion

15. August 2012

2 Comments

Let’s just say this isn’t your typical pavilion at a sporting event. This is Nike’s version, an 8 month brand experience project aimed to create the feeling of being ‘fast’ and I suggest, ‘fast’ is exactly what they made! The Nike Camp Victory Olympic Pavilion at the 2012 London games was setup in the middle [...]

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Volvo: Augmented Reality X-Ray iPad App

13. August 2012

4 Comments

Perhaps the new Volvo has so much hidden technology or maybe because the they just wanted to create some extra buzz at the show, either way, the Volvo X-Ray App that was released at the Geneva Auto Show is a pretty cool way for potential customers to look under the skin of the new Volvo [...]

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Angry Birds: A Tangible Slingshot Controller

12. August 2012

3 Comments

Just when you thought people were getting over Angry Birds, comes this, a super cool, force feedback USB controller for Angry Birds that literally simulates the feeling of a slingshot and comes complete with a TNT activation plunger. And as you can see, everything is controlled by the slingshot, you can control the power, the [...]

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Digitalarti: Water Light Graffiti Installation

11. August 2012

2 Comments

From Digitalarti Labs comes this very cool Water Light Graffiti Installation. It’s basically an interactive surface made of tens of thousands of LED’s that are illuminated by the contact of water or moisture, meaning that you can draw with just about anything, water pistols, paint brushes, a wet hand or a moist cloth… The Water [...]

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