Archive | July, 2012

Infographic: The Ad Agency Bloodline

15. July 2012

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If you’ve ever wondered how the world’s agencies ended up into just a handful of holding companies, this Ad Agency Bloodline infographic will probably shed some light on it! Complete with global staffing levels and revenue, it showcases the who’s who of advertising and media agencies from around the world. It’s a ridiculously wide infographic, so you’ll need to click [...]

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NightTag: Social Music App

15. July 2012

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Here’s a nice app idea that lets users easily share their night with their social networks. Olmeca Tequila have teamed up with Amsterdam Worldwide and created NightTag. NightTag aggregates your party experience and integrates nicely with Facebook offering a new way to share directly to your wall in one photo post. With the app you [...]

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V Motion Project: Music Video powered by Kinect

12. July 2012

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Energy drink V has added a new piece to it’s recently launched ‘V Motion Project’ with this music video, created from body movements, over in New Zealand. They created this piece by hacking the Kinect motion tracking software and integrated it with audio production software, The V Motion Project created a tool that could transform [...]

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MNDR: Interactive Music Video

11. July 2012

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Here’s a great innovative way to engage fans, from band MNDR, as they take users on a journey with them in a new music video. The interactive video is made to look like an iPhone text exchange, pulling in Facebook data and information around your hometown and job to create personalised posts and texts between [...]

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The 100+ Best Slides From Cannes Lions 2012

10. July 2012

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Here it is. The 100+ Best Slides From Cannes Lions 2012. Now if you’ve been to the Cannes Lions International Festival of Creativity, you’ll know the vast array of amazing content on offer, but perhaps the only challenge you’ll have all week, is choosing what sessions to attend. So, as he always does, my good [...]

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LEGO Star Wars: Builders of Sound Installation

10. July 2012

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LEGO and Star Wars fans will love this. I saw this on an award board at Cannes this year and thought it was a genius idea, and the LEGO ‘Builders of Sound’ installation that celebrates the first 3D episode of Star Wars literally is. Comprised of a huge barrel organ containing over 20,000 individual LEGO [...]

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Infographic: 2012 Mobile Growth Statistics

9. July 2012

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We all know that the growth of the mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives. Here is a great infographic that shows us the stats behind this growth and the impact that this has on commerce. A few stand out stats: There are currently 6 [...]

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Delite-O-Matic: The Ultimate Sampling Machine

8. July 2012

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This has to be one of the very best vending machines I’ve ever seen. And trust me, I’d know, I’ve got somewhat of a vending machine posting fetish, some sort of modern-retro-coolness kinda of crush on these things, and the near limitless ideas they can spawn. And here, in Australia, comes the Delite-O-Matic, a seemingly [...]

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Kinetic Rain: A Dynamic Art Installation

8. July 2012

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This signature art installation in the Departure-Check-in hall of Terminal 1 at Singapore Airport might just depict modern beauty, a computer controlled, floating set of copper raindroplets called ‘Kinetic Rain’. Created in two installations beside the entry escalators, each consisting of 608 rain droplets made of lightweight aluminum covered with copper, hanging from steel thread, [...]

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Microsoft: Food For Thought Campaign

7. July 2012

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Here’s a really nice idea from Microsoft in Australia, called ‘Food for Thought‘, a play on that old saying, now brought to life literally, as Microsoft aim to turn thoughts into currency with a huge crowd sourcing ideas campaign. ‘Food for Thought’ is a roaming experiential event across Sydney, in which they ‘sell’ people food [...]

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Thunderclap: The First Crowdspeaking Platform

4. July 2012

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I’m a big fan of the non-profit campaigns that Droga5 has created over the years. Besides their commercial success, they’ve demonstrated the power of an idea, how it could influence the culture and make a real difference on social issues. As in the lead of their previous strategy director Hashem Bajwa, Droga5 has launched a [...]

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Renault 4: The Facebook Storytelling Campaign

3. July 2012

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Renault Netherlands wanted to promote their Facebook page with their latest campaign, they enlisted the help of agency Dorst & Lesser who developed this nostalgic Facebook campaign around the character Grandma Hilda. The Facebook campaign focused around the story of Hilda and her Renault 4. The concept of the story was that Hilda had loved [...]

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Google Chrome Web Lab Experiments

3. July 2012

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As Google continues it’s Chrome Experiments, we’ll now be lucky enough to see them in the flesh with a year-long public exhibition at the Science Museum in London. The Chrome Web Lab Installations can be interacted with by anyone, anywhere at at the Chrome Web Lab Site. The Lab is made up of 5 Chrome [...]

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Hot Wheels: Double Loop World Record Stunt

2. July 2012

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Last week we had the Mercedes-Benz Guinness World Record stunt and this week sees another amazing World Record as two Hot Wheels drivers race through a double vertical loop. The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the [...]

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Cadbury: Joyville Activation

2. July 2012

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Last week Australia saw one of the biggest experiential activations of the year in Sydney when Cadbury unleashed the latest chapter of the Cadbury Joyville story. At a few select train stations in Sydney a giant purple Cadbury Joyville steam train pulled onto platforms to spread some Cadbury joy (and some Dairy Milk chocolate) to [...]

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