Archive | July, 2012

Goertz: The Augmented Reality Shoe Store

21. July 2012

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How does a German online shoe store grab some attention in the real world? Well, a virtual shoe fitting installation makes sense right? Yep, here it is, the Virtual Shoe Fitting Store from Goertz, an Augmented Reality, Microsoft Kinect powered installation that is plugged into a giant screen, then rolled out as virtual shoe stores [...]

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IKEA: The 2013 Interactive Catalogue App

19. July 2012

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Here’s a nice move from IKEA to add some interactivity to their catalogues. This video shows a preview of their new app that will bring the IKEA catalogue to life with a collection of additional content for viewers. Users can download the IKEA app and use it to unlock videos, interactive experiences, photo galleries and [...]

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Volkswagen: Voice Activated Interactive Banner

18. July 2012

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Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]

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Goodyear: ‘Control Freak’ Live Test Drives

16. July 2012

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Here’s a different kind of way to sell tyres from Goodyear, test drives! A bit weird right? It almost sounds too generic… Well, maybe not when you’ve placed the new Eagle F1 tyres on a top of the line BMW sports edition and setup a crazy stunt track to demo the tyres on with unsuspecting [...]

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Infographic: Social Gaming Demographics 2012

15. July 2012

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With the social gaming revolution expanding day by day, I thought it would be useful to see the latest demographics and statistics around who is actually playing them with this Infographic on Social Gaming Demographics for 2012.  It’s interesting to note that: 58% of Social Gamers are over 40 years old 29% are Married with children [...]

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Infographic: The Ad Agency Bloodline

15. July 2012

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If you’ve ever wondered how the world’s agencies ended up into just a handful of holding companies, this Ad Agency Bloodline infographic will probably shed some light on it! Complete with global staffing levels and revenue, it showcases the who’s who of advertising and media agencies from around the world. It’s a ridiculously wide infographic, so you’ll need to click [...]

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NightTag: Social Music App

15. July 2012

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Here’s a nice app idea that lets users easily share their night with their social networks. Olmeca Tequila have teamed up with Amsterdam Worldwide and created NightTag. NightTag aggregates your party experience and integrates nicely with Facebook offering a new way to share directly to your wall in one photo post. With the app you [...]

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V Motion Project: Music Video powered by Kinect

12. July 2012

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Energy drink V has added a new piece to it’s recently launched ‘V Motion Project’ with this music video, created from body movements, over in New Zealand. They created this piece by hacking the Kinect motion tracking software and integrated it with audio production software, The V Motion Project created a tool that could transform [...]

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MNDR: Interactive Music Video

11. July 2012

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Here’s a great innovative way to engage fans, from band MNDR, as they take users on a journey with them in a new music video. The interactive video is made to look like an iPhone text exchange, pulling in Facebook data and information around your hometown and job to create personalised posts and texts between [...]

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The 100+ Best Slides From Cannes Lions 2012

10. July 2012

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Here it is. The 100+ Best Slides From Cannes Lions 2012. Now if you’ve been to the Cannes Lions International Festival of Creativity, you’ll know the vast array of amazing content on offer, but perhaps the only challenge you’ll have all week, is choosing what sessions to attend. So, as he always does, my good [...]

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