Archive | June, 2012

Virtual Exhibition: Paint Job

17. June 2012

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I love campaigns that use technology to offer a new angle on existing creative. This one is from Amsterdam based creative agency Brilliant after Breakfast and is a virtual art exhibition. They recently launched the ‘Paint Job’ campaign at the famous Rijksmuseum museum. Using the Layar Reality Browser app visitors could scan paintings with their [...]

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Vimeo Award Winning Films 2012

16. June 2012

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The second-ever Vimeo Awards were held this week over in New York City. The award ceremony showcased the world’s best videos from Vimeo and their creators. The evening was hosted by Reggie Watts and Beardyman, see some highlights in the video above. Listed below is the collection of the winning entires, it’s a fantastic mix [...]

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Guaraná Antarctica: Ex Lover Blocker App

15. June 2012

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Here’s a fun app idea from Guaraná Antarctica, who recently launched the Ex-Lover Blocker app for iPhone, which gives friends the tools they need to help their heartbroken mate get over an ex-girlfriend/boyfriend. The app, created by DDB Brazil, blocks the ex’s phone number so that the heartbroken mate can’t call their ex, if they [...]

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Evian Water: The Smart Drop Project

14. June 2012

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I love it when brands move from their core product or service and create a new product or object that helps enhance their brand experience… Well, that’s exactly what Evian Water has just done in Paris with the Smart Drop Project, a new, connected digital object that looks great and also orders your water as [...]

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The MINI Store: Mobile Test Drive Stores

12. June 2012

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Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were mobile MINI stores that could travel straight to the customer. Instead of building standard show rooms MINI launched 10 actual [...]

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Mourning Tweets: Tweet Your Respects

12. June 2012

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Here’s a nice little idea from Ogilvy Argentina that started for one campaign last year but has spread across Twitter to mark other tragic events. To enable mourners to pay their respect to the victims of the Amia terrorist attack in Argentina, Ogilvy developed a site where users could tweet their condolences with the tweet [...]

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Billboard: “Guitar Pee” Musical Toilet Installation

12. June 2012

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I’ve seen “pee” challenges before, like the one in Amsterdam we posted a few weeks back, but this takes it to a whole new level… Introducing Guitar Pee Mpee3′s, user-generated MP3 tunes that are created on a highly customised toilet, designed as a makeshift guitar, complete with string-type-elements in the urinal which control a real [...]

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Pacquiao v Mayweather Stop Motion Film

11. June 2012

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If you’re a boxing fan I’m sure you will love this piece of stop motion work… Made with over 2,500 images, 2 custom action figurines and 4 months of intense work! A little eye candy for a Monday!

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Tourism British Columbia: The Vending Machine

10. June 2012

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I’m a huge fan of vending machine installations, the last one we posted a week or so back “Rugbeer” was one of my favourites, and this new one from Tourism British Columbia is creating some huge buzz for very different reasons… Perhaps the ultimate vending machine, Tourism British Columbia placed a giant, 14-foot tall, 10-foot [...]

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AirTime: Chat Roulette for Facebook

8. June 2012

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There have been whispers for a while on this one, but Sean Parker’s new startup venture is now live, it’s called AirTime, and comes complete with a new $25m round of funding to kick it off. So what the hell is AirTime? Well, lets not kid ourselves, it’s like Chat Roulette for Facebook… AirTime aims [...]

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LEGO BrainBricks: Game Your LEGO

6. June 2012

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Here’s a LEGO concept from the guys at Wonder Years, called BrainBricks, essentially intelligent LEGO bricks that include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to mobile devices loaded with the LEGO gaming app, in turn allowing physical LEGO models to be instantly brought into [...]

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Smirnoff: The Facebook Guardians Concept

5. June 2012

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Here’s a pretty interesting concept from two students over at the Miami Ad School. They have created a social media concept called ‘Smirnoff Guardians‘ to help people ensure that their friends get home safely after a night out. This idea centers around a Facebook campaign, which adds a ‘safe ride’ button next to the like [...]

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TweetFuel: Measure Twitter with a FuelBand

4. June 2012

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Lately it has actually been hard to spot an innovative project or campaign that in some way, shape or form, doesn’t use the Arduino board, and while that might seem very single minded, it’s actually a great pat of the back for a more physical-digital world, which is anything but. Take this for example, from [...]

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Toyota: The iQ Street View Project

3. June 2012

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How annoying is it when you’re using Google Street View only to find you can’t get down that one critical street you needed to? Well, here’s the reason… If the Google Street View Car doesn’t easily fit, they simply don’t got down that road, and forever will that street be inaccessible on Street View. Well, [...]

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Speed of Light: Mini Projection Mapping Movie

2. June 2012

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This new short film, “Speed of Light” is by the same guys that created the award winning “Address is Approximate” film created in Google Street View. Only this time, they’ve gone completely different, with “Speed of Light” being the world’s smallest police chase, projected by the world’s smallest hand held laser projectors, all from an [...]

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