Archive | June, 2012

Missing Children: The Social Search Party

30. June 2012

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Here’s a unique idea for the Missing Children Society of Canada, aiming to create the world’s most valuable social network, by allowing people in Canada to donate their Facebook and Twitter accounts to the cause, so that when a child is reported missing, it activates each of the donated account and uses them somewhat like [...]

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LEGO: Build with Google Chrome

27. June 2012

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It was only a matter of time before Lego released something like this and it’s pretty cool! LEGO and Google Chrome have joined forces to create Build, the largest LEGO set the world has ever seen, online on a Google map. The video above is one of the ads for Build and shows the Sydney [...]

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UNIQLO: The Pinterest Dry Mesh Project

27. June 2012

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This was always going to happen. UNIQLO was going to hit Pinterest with something super cool, we just didn’t know when and how, but here it is. The UNIQLO “Dry Mesh Project” on Pinterest, designed as the first-ever branded mosaics to wake Pinterest users from their scrolling slumber. UNIQLO has hijacked some of the most [...]

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Mercedes-Benz: Viral Video Stunt ‘The Catch’

26. June 2012

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Now this is a very cool piece of video content from Mercedes-Benz. Enlisting the help of Former Formula 1 racing driver David Coulthard and pro-golfer Jake Shepherd they have set a new Guinness World Record. Driving the Mercedes-Benz SLS AMG Roadster, David Coulthard caught a golf ball (hit by Jake Shepherd) while driving the car. [...]

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Australian Defence Force: Mobile Medic App

26. June 2012

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Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic – and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012. A mobile app that challenges you to diagnose the patient in the ad through the Mobile Medic [...]

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Cannes Lions: New Directors’ Showcase 2012

25. June 2012

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If there is one session guaranteed to be full at Cannes Lions each year, it’s the Saatchi & Saatchi New Directors’ Showcase, and for 2012, it was no different, even the overflow rooms were full with anticipation for the reveal of the Saatchi & Saatchi New Directors’ Showcase 2012. This year we saw 18 new [...]

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Cannes Future Lions: Winning Case Studies 2012

23. June 2012

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Since 2006, AKQA have presented the Future Lions at the Cannes Lions International Festival of Creativity. A student/junior competition designed to challenge thinking in ways they couldn’t be produced 5 years ago. Global fame and guaranteed jobs await the winners, with the 2012 Future Lions having over 1000 entries and producing 5 outstanding winners. Future [...]

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Coca-Cola: Post-It Note Stop-Motion Video

22. June 2012

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Yesterday we had the Vodafone Stop Motion Fan Celebration and here’s another great stop motion from Coca-Cola. Coca-Cola commissioned Italian artist Eduardo Zamarro to create this stop motion for the Wall of Happiness at the brand’s Conference of Happiness. The artist created the world’s largest stop-motion video using only post-it notes. The 1 million post-it [...]

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Vodafone Celebrates 100,000 Facebook Likes

21. June 2012

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It’s great when a brand puts some effort into their milestone celebrations and here’s a nice one from Vodafone Ireland as they reached 100,000 Facebook likes and 20,000 Twitter followers. Vodafone created this video to say thanks to their fans. The video features 10,000 sim cards with some great stop motion video footage. The sim [...]

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Justin Bieber Launches Album with Blippar

20. June 2012

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How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around [...]

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adidas: Light You Up Projection

19. June 2012

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Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights! This ‘Light You Up’ Projection from [...]

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McDonalds: The Train Timetable

19. June 2012

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Here is a smart campaign idea from McDonalds in Poland by DDB Warsaw, which has just won some acclaim at Cannes. At the Central Station of Warsaw, Poland, McDonalds integrated their menu into the train timetable. The timetable not only showed up-to-date schedule information but also showed how many items from the menu you had [...]

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adidas: Ready to Run Experiential Campaign

18. June 2012

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I love this experiential piece from adidas France. With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes. adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The [...]

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BOS Ice Tea: Twitter-Powered Vending Machine

18. June 2012

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Here’s another great vending machine installation. This time it’s from South African brand BOS Ice Tea who have launched this Twitter powered vending machine in Cape Town. Users simply have to send a tweet to the BOS account, @bos with the hashtag #BOSTWEET4T and the vending machine will dispense a free sample of BOS Ice [...]

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Ford Keyfree App: Auto Login To Everything

18. June 2012

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Now this is brilliant. Ford has introduced KeyFree technology into their range of cars, and to showcase this, they have come up with a fantastic app that works much like their KeyFree technology for cars, but for your entire social web of sites… Facebook, Twitter, Gmail, Skype .etc Once you install the app on your [...]

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