Archive | May, 2012

Shell Eco Lab: The Social Mural Wall

21. May 2012

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At the Shell Eco-marathon Europe 2012 event in Rotterdam, a drawing lab was created where kids and parents could collaborate together in a mural that was being pieced together live on a huge digital wall, powered by their individual drawings which were sent to you at swipe of your RFID tag. With a number of [...]

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Nissan LEAF: World Without Petrol Installation

20. May 2012

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Here’s a pretty neat art installation in Sydney for the launch of the Nissan LEAF electric car into the market, illustrating the things we might just be doing with petrol bowsers when there is no future need for them. With almost 40 unique, interactive, re-purposed petrol bowsers on display, people are free to walk up [...]

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Parking Douche App: Real-Time Social Shaming

18. May 2012

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Rumour has it that in Russia, people might just be worse at parking cars than the French (remember this campaign?!). So online Russian newspaper “The Village” have had enough and launched an app designed to help every day people shame douche bag drivers by taking a photo of the car, where image recognition reads the [...]

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Waternet: The Amsterdam Peeing Challenge

15. May 2012

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Waternet is (amongst other things) responsible for cleaning the canals in Amsterdam, a pretty big task in itself. But each year on “Queensday” they come under siege from millions of people consuming excess amounts of alcohol, who in turn, use the canals as a very convenient toilet… So this year, Achtung teamed with Waternet to [...]

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Infographic: Instagram Statistics 2012

13. May 2012

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Everyone’s talking about Instagram after the recent $1 billion Facebook acquisition, in just 2 years the app has aquired more than 50 million users. Here’s a nice infographic that shows some pretty impressive stats as Instagram heads toward the 100 million users milestone. Some highlights from these app stats are: Each day on Facebook 300 million [...]

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Mercedes-Benz: QR Code Trophies

13. May 2012

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Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like… Technically that combo of car and pattern [...]

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LYNX Anarchy: The World’s First Invisible Ad

10. May 2012

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Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses. People passing by a street in Sydney were handed [...]

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TwitPoker: Bet Your Followers

8. May 2012

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There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia.

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Stride Gum: The World’s Longest Banner Ad

7. May 2012

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Stride Gum claims to be ridiculously long lasting gum, so naturally, they created a ridiculously long lasting banner ad to match, and it was so good, it’s just picked up a webby award for it! The banner ad challenged users to click-and-hold the target area for as long as possible in order to win $500, [...]

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Nike Building Twist: Projection Mapping Event

7. May 2012

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You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally [...]

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