Archive | May, 2012

Mercedes-Benz: QR Code Trophies

13. May 2012

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Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like… Technically that combo of car and pattern [...]

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LYNX Anarchy: The World’s First Invisible Ad

10. May 2012

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Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses. People passing by a street in Sydney were handed [...]

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TwitPoker: Bet Your Followers

8. May 2012

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There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia.

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Stride Gum: The World’s Longest Banner Ad

7. May 2012

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Stride Gum claims to be ridiculously long lasting gum, so naturally, they created a ridiculously long lasting banner ad to match, and it was so good, it’s just picked up a webby award for it! The banner ad challenged users to click-and-hold the target area for as long as possible in order to win $500, [...]

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Nike Building Twist: Projection Mapping Event

7. May 2012

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You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally [...]

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Video Infographic: Pinterest Statistics & Facts

6. May 2012

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Everyone seems to love a good Infographic, so I couldn’t resist posting this video infographic on Pinterest, based on the more static version called “The Marketers Guide to Pinterest” that did the rounds a month or two ago… but now appears in full video glory! Created by the guys at MDG Advertising, the video infographic [...]

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Absolut Inspire: Augmented Reality Street Art

5. May 2012

17 Comments

Check out this Future Lions 2012 entry by Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations. The campaign is a fusion of the Google Street View platform combined with an app [...]

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Emart Sunny Sale: 3D Shadow QR Code

3. May 2012

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Here is a very smart use of QR codes from Korea, a region known for it’s high levels of traction with this technology. This campaign from Emart, one of the largest retailers in Korea, needed to increase sales during lunchtime. Emart introduced “The Sunny Sale” which involved a three-dimensional QR code that was placed across [...]

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Coca-Cola: The Cheering Truck

1. May 2012

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Here’s another great real-world campaign from Coca-Cola, ‘The Cheering Truck’. The brand’s well known red truck has been fitted with a recording booth and has been travelling all over Argentina collecting the cheers of football fans to support the Argentinean team. The truck drove through 19 provinces in Argentina, stopping in selected areas inviting fans [...]

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