Archive | May, 2012

The Lorem Ipsum Recruitment Campaign

30. May 2012

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I’ve seen many agency recruitment campaigns before, most try to be innovative, few are, but how about this one from Jung von Matt? So if you’re looking for creatives, where do you find them? There’s one sure bet, at the Lorem Ipsum site you visit when you’re mocking up creative, infact over 50,000 unique people [...]

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Rugbeer: Tackle The Vending Machine

29. May 2012

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Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better [...]

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BBC: Frozen Planet Augmented Reality Event

28. May 2012

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Augmented Reality Installations are still trending strong, and here is a great one from the BBC that’s been travelling shopping centres in the US recently. To promote the new BBC “Frozen Planet” Blu-ray/DVD, they teamed up with Appshaker, to create a highly realistic Augmented Reality installation that allowed people to interact with some of the [...]

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Nike Golf 360 App: Track and Tune Your Game

28. May 2012

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Here comes the Nike+ of Golfing, but I wonder if it will have the same effect? The new Nike Golf 360º app lets users track, tune and share their game on the fly. The multi-device app is essentially a performance toolkit designed to help players improve their games, from tracking distances and scoring your games, [...]

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Volkswagen: Augmented Reality Electric Cafe

27. May 2012

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Volkswagen are pushing hard into China, but it’s not always easy to be creative over there, and this comes close… The Augmented Reality based “Electric Café” from Volkswagen, setup to educate and inspire people in China / Hong Kong about how energy efficient the Volkswagen Electric cars actually are in comparison to their every day [...]

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Getty Images: From Love to Bingo in 862 Images

26. May 2012

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Sometimes things don’t need to be interactive to be immersive, and here’s a beautiful example from Getty Images, a short (very short) film depicting a life through the thousands of images in their stock photography library, utilising 862 of them to create this story. 15 images per second, just fast enough to transform the series [...]

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SketchSynth: A Drawable OSC Control Panel

25. May 2012

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Love tech? You’ll probably think this is cool then, a drawable OSC control panel built with openFrameworks, ofxCv, OSC, and Pure Data. SketchSynth allows you to physically draw your own control buttons, sliders and mixers on a piece of paper, where camera aligned to a projector picks up, process the image and maps them in [...]

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Volkswagen “The Original Click” YouTube Ads

24. May 2012

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Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click [...]

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Video: YouTube’s 7th Birthday Celebration

22. May 2012

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May 21st 2012 marks the 7th Birthday of YouTube, and to celebrate they’ve compiled a video showcasing everything that has made them great to this very day, including a host of great statistics about what happens on YouTube. Thanks Alicia. Here’s just a few YouTube stats for 2012: There are over 4 Billion Videos viewed [...]

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Coca-Cola: The Downloadable Concert

21. May 2012

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Coca-Cola Columbia recently set out to promote their new online radio station Coke FM. So Coca-Cola took a popular local band and hosted a live convert on a stage that was suspended over 50m from the ground. To get the band down to ground level, the crowd had to download songs from the band’s latest [...]

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