Archive | April, 2012

Doodlr: An Instant Interaction Experiment

10. April 2012

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This might look a little like DrawSomething, actually it looks exactly like DrawSomething, but that’s where the similarities end. Doodlr is an interaction experiment by the guys at LOVE Labs, who’ve been playing with ways to bring the Physical and Digital worlds together via smart phones. Using Socket.IO and node.js to build the framework for [...]

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IKEA: Multi-View Interactive Kitchen Stories

9. April 2012

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I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so. And again, they’ve created a new way for users to experience their kitchen [...]

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Paper App: The Future of Tablet Based Drawing

9. April 2012

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The Paper App for iPad has been gaining some serious momentum over the last week or two, putting on almost a million views of the app trailer alone. If you haven’t seen it yet, Paper (created by the guys at FiftyThree) makes drawing and sketching seem almost easy via a sleek interface and simple, cheap, [...]

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The Google Art Project Update

6. April 2012

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The Google Art Project has just been updated and now comes complete with 30,000 high-res pieces from 151 museums covering 40 countries. The entire experience is viewable via a street-view style interface and now tied directly into Google+, including the new addition of “Hangouts” to let you browse the museums with friends in real time. [...]

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Heineken: Limited Edition Bottles via Facebook

5. April 2012

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Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]

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Blood Donations: Torrent Your Blood Campaign

4. April 2012

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I love finding campaigns that create new ways of getting to consumers, and here is a seemingly weird one, with a really smart distribution method. The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a [...]

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Magnum: Pleasure Hunt 2 Advergame

3. April 2012

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Everyone loves a race across the internet, so here comes round 2 of the Magnum Pleasure Hunt Advergame, this time taking you for a run in New York, some flight time over Paris and even a surf in Rio De Janeiro through a partnership with Microsoft/Bing Maps as you’ll quickly notice! It’s a pretty good [...]

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Google April Fools: 8-Bit Google Maps

2. April 2012

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Simply awesome. For the last few years Google has thrown out great little April Fools, and this might just be the coolest (or at least the most old-skool) yet, launching this video promoting 8-Bit Google Maps for Nintendo! And while it’s obvious it’s an April Fools prank, they actually built it into Google Maps and [...]

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Scrabble Battle “Captcha” Banner Campaign

1. April 2012

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Here is a really smart piece of digital work for the 21st Annual Scrabble Championship held in the Gulf. Scrabble started hijacking the “Captcha” graphic on popular gaming sites and turning it into a real scrabble challenge. And people who could crack the Scrabble Captcha were presented with a banner inviting them to register for [...]

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