industry news, social media, insights, and other great digital trends from all over the world.
Archive | April, 2012
ING: The “Free Throw” Challenge Billboards
ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]
Continue reading...Call of Duty: Quadrocopter Machine Gun Video
30. April 2012
Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]
Continue reading...FloorD: The NFC Based Agency Stair Challenge
29. April 2012
Here’s a nice little NFC installation called FloorD, an agency initiative that challenges staff to ditch the elevator and take the stairs in their office with the aim to keep everyone fit and healthy. Created by and for the guys at EHS 4D, a leading digital agency in London, FloorD saw every single staff member [...]
Continue reading...Unilever: Augmented Reality Cinema Experience
28. April 2012
Unilever’s “Paddle Pop” ice cream brand in Turkey recently turned the hero “Lion” mascot into a super hero that appeared in Cinema’s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema. As the characters duelled in front of the screen, the [...]
Continue reading...Puma: The World’s Fastest Purchase
26. April 2012
Here is a nice idea from Puma in Mexico. To showcase their super fast running shoes they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”. As shoppers entered the store they were prompted to push a big red button that [...]
Continue reading...Volkswagen Amarok: The Facebook Flipbook
25. April 2012
Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that [...]
Continue reading...Trident Gum: The Facebook Fun Audit
25. April 2012
Tax time gets pretty tough and nobody wants to get audited, so Trident gum has just launched an audit process you might actually like, it’s called the “Facebook Fun Audit”. The Fun Audit is an interactive video experience that uses Facebook connect to analyse things like your photos, posts, check-ins, de-friends and pokes to see [...]
Continue reading...IKEA: The World’s Biggest Banner Ad
24. April 2012
I’m really glad agencies are still trying to innovate and be extra creative inside banner ads, they are begging for it as a whole, and a great banner easily becomes brilliant! Every month or so someone sends through a banner ad cool enough to post and today is that day. Presenting… IKEA’s smallest store in [...]
Continue reading...Ford Paris: The Parisian Pinball Park Challenge
23. April 2012
Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every [...]
Continue reading...Magnum: Pleasure Hunt Across Amsterdam ARG
22. April 2012
We’ve all seen the Magnum Pleasure Hunt Across The Internet #2, but the guys in Amsterdam have taken it just a little further, extending the campaign out into a real-time mobile ARG game that starts today at 2pm. There are 150 chocolate bonbons hidden across the 9 straatjes of Amsterdam, and you’ll need the augmented [...]
Continue reading...Chevy Sonic: The Street Art Robot Car
22. April 2012
Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via [...]
Continue reading...Buckwheat Groats: Million Dollar Menu (NSFW)
20. April 2012
I swear that I don’t mean for ALL my Digital Buzz posts to center around rap music, but I just had to share this one. Between David Wittman (DJ Dave of Whole Foods Parking Lot fame) landing a commercial deal with Hyundai and Mac Lethal (The MC behind the Pancake-version of Look At Me Now) [...]
Continue reading...Spotify Powered Interactive Music Poster
19. April 2012
So you’re at work and the whole team is sharing the sound system, that’s cool, but what happens when a really crap song comes on? You can’t always get up, walk half way around the office and switch the track right? Well, now you kinda can, but you won’t be walking… Introducing Agency Republic’s interactive [...]
Continue reading...TippExperience 2: Hunter and Bear’s Time Warp
19. April 2012
Remember the TippExperience from just over a year ago? It was that very cool “Hunter Shoots A Bear” interactive YouTube campaign that finished up with something like 50 millions views.. Well, they are back, and this time it’s Hunter and Bear’s Birthday… Only this time, they are both in a world of trouble as a [...]
Continue reading...Turntable Riders: Bicycle Powered Music Mixer
18. April 2012
Now this is a pretty cool concept. Over in Japan, Cogoo, a bicycle sharing service, has created the world’s first device that transforms your bike into a DJ turntable. Check out the stunt above which shows this ‘Turntable Rider’ in action, combining two great elements of street culture, BMX and music. The ‘making of’ video [...]
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30. April 2012
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