Archive | March, 2012

Google Project Re:Brief. Advertising Re:Imagined

18. March 2012

4 Comments

Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it’s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world. Introducing Project Re:Brief by Google. A series of [...]

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Domino’s: The Social Pizza

18. March 2012

11 Comments

Tomorrow Domino’s Pizza in Australia will launch a new campaign on Facebook called “The Social Pizza”, this ‘Social Pizza’ app will allow their 500,000 fans to create a custom-made pizza which will feature on the real Domino’s Menu. Facebook fans will be building the pizza by voting on their favourite crust, sauce and ingredients. The [...]

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Infographic: 24 Hours on the Internet

13. March 2012

98 Comments

Here’s a great infographic showing what happens on the internet every 24 hours, and as you’d have guessed, it’s a lot. The volume of blog posts, time spent on Facebook and video content being uploaded to YouTube has exploded yet again! A few facts that really stand out – each day: 294 billion e mails are [...]

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IKEA BERÖRA: The iPad Glove Kit

12. March 2012

7 Comments

Here’s a nice little campaign from IKEA in Norway to launch the iPad version of the IKEA-catalogue. They created a brand new IKEA product called “BERÖRA”, it´s a simple sewing kit with a special conductive thread to sew into the index finger of gloves. This transforms your gloves enabling them to work on a touch-screen, [...]

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American Express: Sync. Tweet. Save.

11. March 2012

5 Comments

Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all [...]

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Coca-Cola: Papertweetos

10. March 2012

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Coca-Cola brought tweets to life to celebrate the Argentinean national soccer team playing in Copa América last year. Every time the team play people cheer for them, anytime and everywhere, by tweeting and throwing bits of paper into the air at the stadium during the game. To boost encouragement for the team, Coca-Cola combined the [...]

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The Creative Ransom: Aggresive Job Hunting

7. March 2012

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In a ploy to land meetings with the right executive creative directors in Melbourne, Australia, Andrew Grinter and Lee Spencer-Michaelsen decided take job hunting to the next level. The young creative duo went on a URL buying spree, obtaining available domains matching the select ECD names. Those domains were held for ransom. The pair mailed [...]

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TwitterScrabble: The Ultimate Game of Scrabble

6. March 2012

10 Comments

Hands up if you are a scrabble freak? Well, you’ve got a new challenger, and it’s the entire twitterverse! To help launch the brand new board game (remember those?!) Scrabble Trickster, they’ve created TwitterScrabble, a whole new way to get people involved in the game from around the world, purely via twitter, and laced with [...]

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Gol Airlines: Valentine’s Flight Seat Challenge

4. March 2012

12 Comments

Brazil’s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine’s gift that you can get they turned the Valentine’s weekend into a competition on their Facebook page with ‘Valentine’s flight’. [...]

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Mercedes-Benz: The Tweet Fleet

4. March 2012

9 Comments

Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]

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