Archive | March, 2012

Samsung: 3D Projection “Face” Mapping

28. March 2012

2 Comments

So we’ve seen all sorts of 3D projection mapping events, installations and exhibitions using buildings, cars, walls and even more dynamic guerrilla versions that come out of a car… But I don’t remember seeing anything quite like this, where a real persons face becomes the canvas for the projections, face mapping I believe they’ve called [...]

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Streets Ice Cream: 360 Degree Happiness Booth

27. March 2012

6 Comments

Summer attracts all sorts of promotional installations and events, but I can’t say I’ve ever seen one that rolled out a matrix-style 360 degree photo booth before! Well, Unilever’s “Streets Ice Cream” has done just that, with their “Share Happy Booth” that has been travelling across Australia as a sampling installation meets photo booth, allowing [...]

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Infographic: The Value of Social Loyalty

26. March 2012

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With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]

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Mad Men: The 8-Bit YouTube Advergame

25. March 2012

4 Comments

Mad Men is back and along with it comes a host of great content, including this weirdly wonderful 8-Bit YouTube “Choose Your Own Adventure” style Advergame that is getting some solid traction. It’s less than 5 days old and already over 300,000 people have played the game (or at least started it), plenty of the [...]

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Buy Chocolate with a Facebook Pledge

25. March 2012

8 Comments

This is a great concept from a chocolate store in Denmark. The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any cash, you simply pay with the promise of a good deed toward a person you care for. This pop-up chocolate store, in the center [...]

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KOTEX: The World’s First Pinterest Campaign

24. March 2012

15 Comments

With Pinterest being all the rage this year, it wasn’t going to be long before someone claimed the “World’s First Pinterest Campaign” if it already hasn’t been claimed somewhere else. Yes, I’ve seen the Peugeot Puzzle one too, think these guys beat them?! (created by Smoyz) The campaign was called “Womens Inspiration Day by KOTEX” [...]

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Nokia Lumia: Augmented Reality Angry Birds

21. March 2012

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Here is the latest piece of the Nokia Lumia campaign that is travelling the world right now, an Augmented Reality Angry Birds Installation in Sydney, Australia, powered by the Xbox Kinect to create an interactive Augmented Reality experience where you can kick all the Angry Birds you’d like, along with a virtual dance off with [...]

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MUSE: Play Draw Something For An Internship

20. March 2012

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The Draw Something app started going crazy a few weeks back, and this is the very first campaign I’ve seen run though it… Muse, a creative agency in Amsterdam, challenged potential Interns to compete for positions via Draw Something! Wannabe interns would join their “Drawsome Intern” game, choose levels and draw the most creative interpretations [...]

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Introducing Google Play: iTunes for Android!

19. March 2012

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Welcome to Google Play, you can be forgiven for thinking this is just iTunes for Android, because you’d be right, it is. But Google does take it a little further I guess, as the Google Play platform is ready to connect with their smart TV platform, which will give them a slight edge, if you [...]

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Cadbury: Olympic’s 2012 Pumped FB Parade

19. March 2012

4 Comments

Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which let’s users create an avatar to join the parade. Users can select their [...]

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