Archive | February, 2012

Kraft: Golden Voice of Love Campaign

14. February 2012

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Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

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Kraft: Golden Voice of Love Campaign

13. February 2012

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Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

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Video: Introducing Google Chrome for Android

13. February 2012

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Well it looks like Google Chrome’s browser share is set to sky-rocket, with the introduction of Chrome for Android. It’s introduction for the new 4.0 Ice Cream Sandwich OS, means users can now experience synced tabs, favourites and the like, across desktop, notebook, mobile and tablet devices, so you can pretty much access your browsing [...]

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BMW iAd: Explore the i8 Concept Car in 3D

12. February 2012

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I’m on a mission to post every iAd I stumble across, well at least that’s what I wanted to do when interactive ads on mobile devices were just seeing the light of day, and I probably haven’t done a great job of doing it, so here’s to fixing that moving forward… First up… an interactive [...]

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Coca-Cola: The Future Room Exhibition

12. February 2012

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Check out this data visualistation from Coca-Cola to celebrate their 125th anniversary. Created by the guys at Antilop, it’s called the “Future Room” concept, made specifically for the Turkish modern-art museum Santralistanbul. They transformed a section of the gallery into an impressive 90 square meter, 270-degree projection mapping installation. What a great way to celebrate [...]

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Domino’s Think Oven: Innovation Sourcing

10. February 2012

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Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates [...]

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Nike: The Film Room Case Study

9. February 2012

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This is the Nike Film Room, an interactive experience that is part green screen, part basketball court helping to teach kids how to play ball like the pros. Kids watch pro basketball players produce signature moves on the court and then study their actions to make that move, before jumping onto the green screen court [...]

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Red Hot Chili Peppers: Interactive Music Video

8. February 2012

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The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers. The non-interactive version of their single [...]

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The Best Super Bowl Ads of 2012

7. February 2012

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Alright, I’ve just watched every Super Bowl ad created for the big game in 2012… Something like almost 60 of them at 3.5 million dollars per 30 second spot. And to save you the pain of having to watch them all, I’ve rounded out the best Super Bowl Ads for 2012 below for you all [...]

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Video: The Future of Digital Displays Part 2

7. February 2012

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A year ago this week, Corning, the worlds leading high-tech glass manufacturer (who produces Gorilla Glass for hundreds of millions of smart phones) released “A Day Made Of Glass“, a futureistic look at glass technology that racked up almost 20 millions views… Well, this week they are back, with “A Day Made Of Glass 2: [...]

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Hiriko: MIT’s Folding Car Is Finally A Reality

6. February 2012

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If you have ever lived in a congested metropolitan area or have driven in circles looking for a parking spot for half an hour, this one is likely to hit home. An MIT concept that has been half a decade in the making is on its way to becoming a viable option for big city [...]

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Video: A Swarm of Nano Quadrocopter Bots

5. February 2012

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Quadrocopters have to be one of the hottest tech/geek topics right now. There is some serious research going into them from all around the world, with start-ups in Australia using them to film surfing and major sporting events all the way to universities programming them to be automated building bots, creating structures by transporting blocks [...]

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Psycho Siri: Perhaps The Best Siri Parody So Far

5. February 2012

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There are Siri parody videos, and then there is Phyco Siri. Sure, it’s another Parody video, but this one just happens to have some pretty classy visual effects and an interesting storyline, infact it’s more like a short film than your typical 60 second Siri parody. It was launched two days ago, and while the [...]

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Top Gear: 10 Millions Fans Celebration Video

2. February 2012

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We’ve featured a few “1 Million Fans” celebration campaigns and content pieces over the last year, and suitably, the guys at Top Gear have taken their celebration just a little further than normal, perhaps that’s because they’ve just hit 10 Million Fans, or is it just because they can? A little of both I suspect… [...]

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Augmented Reality Pop-Up Books

2. February 2012

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Here’s an interesting augmented reality piece. It’s called “Between Page And Screen” an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it’s still a little unfriendly to actually [...]

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