Archive | February, 2012

IllumiShare: Share Any Physical or Digital Object

29. February 2012

6 Comments

If you’re wondering how to share physical or digital things, look no further, Microsoft has just showcased “IllumiShare” a real-time, low-cost, peripheral device that looks just like a desk lamp, only it happens to be fitted with a camera-projector pair where the camera captures video of the local workspace and sends it to the remote [...]

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PayPal: Launches Brick and Mortar Checkouts

29. February 2012

5 Comments

While the rest of us have been waiting on NFC-enabled smartphones to to bring us the power of a mobile wallet, PayPal has devised a way to bypass devices altogether. In a partnership with Home Depot, the payment provider has begun to roll out a service that enables payments at brick and mortar stores using [...]

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Ponk: Experimental Kinect Gaming Installation

27. February 2012

4 Comments

Here is a another good example of how Microsoft’s Kinect can be used to bring interactivity into the digital space. This video features the game PONK which combines touchless and tangible gameplay. Powered by Kinect, PONK creates a new digital experience by providing an interactive platform combining a 2D playground and 3D real, reactive elements. [...]

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Nice To Meet You: A Social Art Installation

25. February 2012

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When you’re a building company tearing down half a town, you’re never always a going to be a popular company, no matter how great the end result promises to be. So Bonnier Properties, who are currently building a huge shopping centre in Hornstull (the last undeveloped place) in Stockholm, Sweden, decided to create a social [...]

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Coca-Cola: Happiness Machine for Couples

23. February 2012

11 Comments

For the past Valentine’s day, Coca-Cola has installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Some of my old mates from C-Section came-up with this smart [...]

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ClikThis: Control Any Screen With Your Mobile

23. February 2012

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If you’ve got a team of devs in your agency, you can already do this pretty easily. But, how can the rest of the world start utilising their mobile to control any screen they have access to? And better yet, what will marketers start to do with this API to bring that power into branded [...]

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Intel Ultrabook: New Digital Flashmobs

21. February 2012

7 Comments

Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact [...]

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Live Park: World’s First 4D Art Park Experience

20. February 2012

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A 4D Art Park you ask? Yeah, I wasn’t sure what the hell that meant either… Then I watched this video (only full screen HD does it justice) and now I’m sold on going there to experience it for myself! Live Park is completely unique, an entire theme park, dedicated to a 4D art experience [...]

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LED Snowboarding Short Film

20. February 2012

3 Comments

I’m wondering if Burton will start bringing out LED laced clothing after this video? Shot by Jacob Sutton, this short film of a glowing man wearing an entire LED suit is pretty cool, probably a tad crazy, but awesome all the same. I can’t see why we won’t be seeing guys night riding with slightly [...]

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PlayStation: Shoot My Truck Social Installation

20. February 2012

2 Comments

The successful launch of a video game now relies on epic advertising campaign more so than ever, remember the ads for Modern Warfare 3 (20 odd millions views) and Black Opps? The social communities of these high-end games are pretty intense and ridiculously demanding, but get it right, and they’ll reward you with direct purchases [...]

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Autism Speaks: Kinect Powered Digital Billboards

19. February 2012

5 Comments

I expect the Microsoft Kinect to be partnered up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try. The [...]

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Apps: The Future of Agency Revenue Models?

19. February 2012

8 Comments

One of the biggest challenges that agencies face is making “more” money… At the end of the day, most agencies sell head hours, head hours of awesomely talented people, and almost all of the world’s biggest and best agencies/networks are built purely around hours, and to me, that’s got to change, because it will not [...]

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The Coca-Cola Zero Video Puzzle

17. February 2012

4 Comments

Coca-Cola Zero have released a new TV Commercial… Who cares, you’re all digital people and this is a digital blog right?! Well, what if you turned that TV commercial into an interactive video puzzle online? Would you try to solve it? When you see this, I bet you would… The Coca-Cola Zero Video Puzzle challenges [...]

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Ford Fiesta: The Fiestagram Campaign

16. February 2012

9 Comments

What do you do when you need to showcase features in a car like the Ford Fiesta? Create an instagram campaign of course!? It’s called The Fiestagram, a campaign run through Facebook via Instagram where a new hashtag associated with one of the Fiesta’s high-tech features, such as #entry, #music and #hidden. People would then [...]

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Fujitsu Profile Pitch: LinkedIn Team Challenge

15. February 2012

6 Comments

It’s not often you see a LinkedIn campaign, so I’m always super eager to see what has been done with the LinkedIn API. On this occasion it’s a global campaign for Fujitsu, called Profile Pitch, where users connect with the campaign site (utilising the LinkedIn API)… The Profile Pitch puts you (and your resume) against [...]

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