industry news, social media, insights, and other great digital trends from all over the world.
Archive | January, 2012
Google Maps: Explore Your World Ad
It seems like Google has been pumping out a tonne of new ads recently… and this one, launched just a few days ago at CES 2012, again honours their famous analogue story telling style. The ad takes the form of the classic labyrinth game that you might have on your iPhone, but is re-imagined as [...]
Continue reading...PressPausePlay: The Digital Revolution Film
14. January 2012
It’s Saturday, my time to kick back and relax after a crazy week. And today, I’m watching “PressPausePlay” the award winning SXSW film that has been screened at more than 30 film festivals around the globe. It depicts the digital revolution of the last decade, and the way that technology has opened creativity to each [...]
Continue reading...CES: Introducing The Samsung Smart Window
14. January 2012
Here is the teaser video for a new “transparent” smart window screen released at CES 2012… And from all reports, it’s one of the hottest pieces of technology seen so far. The Samsung Smart Window wraps the whole “minority report” experience right up. Supposedly, the new “Smart Window” is just about to hit mass production, [...]
Continue reading...Volkswagen iAd: Tiguan Park Assist II
11. January 2012
Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]
Continue reading...Google: Search Plus Your World Ad
11. January 2012
As Google’s Plus social platform continues to gain momentum no matter how most of us try to avoid it, it’s going to start becoming increasingly important (maybe I mean “required”) to create and integrate Google plus profiles/brand pages into campaigns and wider digital strategies as the search giant move another step closer to a completely [...]
Continue reading...Crash Corsage: Wedding Crasher App For Pros
11. January 2012
There’s an app for that… Well, at least there is just about to be, with the impending launch of “Crash Corsage“, a new mobile app designed to help you find and crash weddings where ever you are, while adding a gamification layer so you can compete to be the world’s best wedding crasher. The app [...]
Continue reading...LG: Fashion Industry Vacuum Cleaner Viral
9. January 2012
Ok so this sounds a little weird right, a vacuum cleaner viral video? Well, yeah, it can be done, here is a pretty clever piece of work from LG in Australia that’s gone viral over the last few weeks, picking up over 1.5 millions views on the original video, with a number of others picking [...]
Continue reading...World’s first Facebook timeline campaign (video)
9. January 2012
Some of you have probably seen this piece of work over the last week, it’s a campaign by the Israeli Anti-Drug Authority which has created the world’s first Facebook Timeline campaign. Our friends at McCann Digital created us this video showcasing a gentle scroll through the drug addicted guys life, one side on drugs, the [...]
Continue reading...WipeOut: Quantum Levitation Racing Game
8. January 2012
Ok, this might just be a tad off subject for Digital Buzz, but I’m sure it will excite the inner geek in all of us, whilst providing a little eye candy for the first week of work in 2012. Created by the Japan Institute of Science and Technology, this racing game inspired by the classic [...]
Continue reading...Toyota Yaris: Rap Your Rants Facebook App
8. January 2012
Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event. Toyota UK has 11,000 fans on Facebook, [...]
Continue reading...Heineken: Personalised QR Code T-Shirts
6. January 2012
Music festivals. 10′s of thousands of young people. All there to listen to great music and meet new people. So at the Heineken Open’er Music Festival in Poland, they created a new way for people to create a conversation and connect with complete strangers… Introducing U-Codes, personalised QR codes that promote your desired message to [...]
Continue reading...Axe Anarchy: First Comic Created in Real Time
5. January 2012
Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic novel will have [...]
Continue reading...IKEA: The Facebook Fan Sleepover
4. January 2012
For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After finding a Facebook [...]
Continue reading...Infographic: Social Media Statistics For 2012
3. January 2012
It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active [...]
Continue reading...Mercedes-Benz: Augmented Reality Accessories
2. January 2012
Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]
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15. January 2012
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