Archive | January, 2012

General Motors: Interactive Windows Concept

21. January 2012

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Here is a really cool project initiated by General Motors, called the “Windows of Opportunity” project that challenged the FutureLAB at the Bezalel Academy of Art and Design in Israel to make back seat windows interactive for kids… The challenge was designed around a transparent digital display window, and the students worked with the General [...]

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MINI: Fan The Flame Social Installation

19. January 2012

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MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]

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PlayStation: Real Time Projection Mapping Ads

17. January 2012

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So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they [...]

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Scandinavian Airlines: QR Code Video Offers

16. January 2012

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Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, who recently launched [...]

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Project Sk8: Xbox Kinect Controlled Skateboard

15. January 2012

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We’ve seen some pretty cool Xbox Kinect experiments to date… but I don’t remember seeing an Xbox Kinect Controlled Electric Skateboard, especially one that can hit 32 miles per hour! Chaotic Moon’s LABS program set about rigging up an electric skateboard with a Samsung Windows 8 Tablet and an Xbox Kinect to deliver a gesture [...]

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Google Maps: Explore Your World Ad

15. January 2012

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It seems like Google has been pumping out a tonne of new ads recently… and this one, launched just a few days ago at CES 2012, again honours their famous analogue story telling style. The ad takes the form of the classic labyrinth game that you might have on your iPhone, but is re-imagined as [...]

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PressPausePlay: The Digital Revolution Film

14. January 2012

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It’s Saturday, my time to kick back and relax after a crazy week. And today, I’m watching “PressPausePlay” the award winning SXSW film that has been screened at more than 30 film festivals around the globe. It depicts the digital revolution of the last decade, and the way that technology has opened creativity to each [...]

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CES: Introducing The Samsung Smart Window

14. January 2012

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Here is the teaser video for a new “transparent” smart window screen released at CES 2012… And from all reports, it’s one of the hottest pieces of technology seen so far. The Samsung Smart Window wraps the whole “minority report” experience right up. Supposedly, the new “Smart Window” is just about to hit mass production, [...]

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Volkswagen iAd: Tiguan Park Assist II

11. January 2012

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Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]

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Google: Search Plus Your World Ad

11. January 2012

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As Google’s Plus social platform continues to gain momentum no matter how most of us try to avoid it, it’s going to start becoming increasingly important (maybe I mean “required”) to create and integrate Google plus profiles/brand pages into campaigns and wider digital strategies as the search giant move another step closer to a completely [...]

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