Archive | January, 2012

Technicolor TV: Personalized Content Rendering

31. January 2012

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Check out the latest innovation in home theater technology that could put you right inside the Super Bowl without leaving the comfort of your couch. That’s because the folks at Technicolor’s research lab are working to recreate the experience of being at the big game – without actually being at the big game. Their new [...]

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Best Tweeshes: Crowdsourced Musical Tweets

30. January 2012

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To celebrate the start of 2012 Belgium based agency VVL BBDO created a crowd sourced piece of music, powered by Tweets. Tapping into the thousands of wish tweets that are sent from all over the world at this time of year. Users simply added the hash tag #tweeshes to all new year wish tweets. These [...]

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Infographic: How To Get More Twitter Traffic

29. January 2012

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Here’s a great infographic that gives some handy tips on how we can all increase the traction on our Tweets. Last year Dan Zarrella analysed 200,000 link containing tweets to identify where in a tweet was the best place to put the link, he’s added to this research by identifying elements within a Tweet that [...]

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Bear 71: A Real World Multi-User Experience

28. January 2012

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You’ll know by now I’m a huge advocate of digital convergence, and this piece is one of the very best I’ve ever seen, it takes the concept to new heights… It’s called Bear 71, an interactive, multi-user documentary experience and installation that debuts at the Sundance Film Festival. Bear 71 Live observes and records the [...]

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BMW 1 Series: Projection Mapping Racing Game

26. January 2012

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BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]

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Net-A-Porter: Augmented Reality Shop Windows

26. January 2012

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NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion’s Night Out celebrations in London and New York, but as of today, it’s been rolled out globally for the new Karl by Karl Lagerfeld collection, [...]

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Air China: Facebook Check Ins

25. January 2012

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Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins. The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for [...]

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Xbox Kinect: Dancify Yourself Mobile App

23. January 2012

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There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and [...]

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The Sound Of Amnesty: Shazam Driven Petitions

22. January 2012

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Charity and Human Rights organisations provide agencies with the chance to really think differently, push boundaries and innovate. But it doesn’t always happen that way… So I was really glad to see this smart campaign for Amnesty International, called “The Sound of Amnesty”. It started like any other petition drive, but this time each digital [...]

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Cadbury: 1 Million Facebook Fans Celebration

22. January 2012

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As Cadbury reach the 1 million fan mark they’ve celebrated their community with an enormous chocolate like button. They built it entirely out of large blocks of their classic dairy milk chocolate. Check out the making of the button in this video, you’ll see how much effort went in to create this master piece. It [...]

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General Motors: Interactive Windows Concept

21. January 2012

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Here is a really cool project initiated by General Motors, called the “Windows of Opportunity” project that challenged the FutureLAB at the Bezalel Academy of Art and Design in Israel to make back seat windows interactive for kids… The challenge was designed around a transparent digital display window, and the students worked with the General [...]

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MINI: Fan The Flame Social Installation

19. January 2012

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MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]

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PlayStation: Real Time Projection Mapping Ads

17. January 2012

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So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they [...]

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Scandinavian Airlines: QR Code Video Offers

16. January 2012

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Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, who recently launched [...]

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Project Sk8: Xbox Kinect Controlled Skateboard

15. January 2012

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We’ve seen some pretty cool Xbox Kinect experiments to date… but I don’t remember seeing an Xbox Kinect Controlled Electric Skateboard, especially one that can hit 32 miles per hour! Chaotic Moon’s LABS program set about rigging up an electric skateboard with a Samsung Windows 8 Tablet and an Xbox Kinect to deliver a gesture [...]

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