Archive | December, 2011

Canal+ Borgia 360 Multi-Device Experience

17. December 2011

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The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]

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KLM: The Passport Movie App

15. December 2011

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KLM have really be stepping up their digital over the last year or so, and here is the next addition, the KLM Passport App, a really good branded app that turns people’s journeys into inspiring movies that can be shared with friends and family. Users can choose a theme, select their favourite photos and videos, [...]

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Infographic: The Psychology of Social Commerce

13. December 2011

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Here is a great infographic that really highlights the power and potential of social commerce with some great take away stats and insights. We all understand that in order to effectively market products to consumers you need to have a good understanding of the attitude and behaviour patterns of your target audience. Psychologists have defined six [...]

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Lamborghini Projection Mapping Event

13. December 2011

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I haven’t featured a projection mapping installation in a little while now, so here is a visual treat for you, especially with the entire audio-visual event projected onto the Lamborghini Reventon, the most expensive car in the Lamborghini range, and it’s beautifully shot. The installation was created by The Media Merchants in Canada. Thanks Franko!

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Nike: Catch The Flash ARG

12. December 2011

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Here is a nice twist on the increasingly popular trend towards mobile ARG gaming for brands. Made famous by the Mini Getaway and continued with campaigns like New Balance’s Urban Dash, this time it’s Nike’s turn, with a twist, in the “Catch The Flash” ARG in Vienna, Austria. This time it wasn’t just a virtual [...]

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Heineken: Super Social Christmas Tree

11. December 2011

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Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]

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Deck the Screens: Multi Device Light Strings

10. December 2011

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The Xmas Card war is heating up again in 2011, we’ve already posted some really innovative pieces, and this one called “Deck The Screens” from Deeplocal is every bit as good, and I can see it creating mass agency Christmas light strings here in Sydney, and around the world. Basically, the app lets you string [...]

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The Love Making Profile App

9. December 2011

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So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love making profile that will ultimately generate their summer of sexual stats! Scanning the QR [...]

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XmasOnWheels: Live Christmas Card Installation

9. December 2011

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This is a nice idea from Swedish Post (Posten). They have taken inspiration from traditional Christmas card designs by Jenny Nystrom and created Christmas Cards on Wheels (xmasonwheels.com), a site that showcases live Christmas scenes that replicate the card designs. Visitors to the site can control the camera on wheels and take pictures of the [...]

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Heineken: The Christmas BeerFriender

7. December 2011

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Pure genius. Heineken has launched a really cool social campaign to promote their new “BeerTender” that lets you pour ice cold draft beer at home. The catch is, it’s Christmas, and it wouldn’t look all that great if you were to buy yourself a BeerTender right? Well, Heineken thought of that too, and created the [...]

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BERG Cloud: Hello Little Printer

6. December 2011

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What I love about design is that it can push you towards new, innovative digital experiences, and then pull you right back into the physical world for something that you’d never really consider… Say hello to “Little Printer” a new, tiny, cloud based physical printer that can sit in your office or bedside table to [...]

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REI “Find Out NYC” Augmented Reality Ads

5. December 2011

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REI have just launched their first store in NYC, probably a weird place to have an awesome, hardcore outdoor store right? Well, not if you can convince New Yorkers that the real outdoors aren’t all that far away, and what better way to do that then tempt with augmented reality ads. Download the app and [...]

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Infographic: How Content Goes Viral

5. December 2011

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Ever wondered what makes content go viral? I’m sure we’ve all got our own theories, some good some bad, but there would be a bunch of readers here that would have some seriously successful viral campaigns to their name, so I wonder how this infographic shapes up on the viral front… The Infographic from ProBlogger details out [...]

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Google Maps 6.0 Goes Indoors at IKEA

4. December 2011

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Sure, just about every street in the world has been mapped now, but how about your local airport or IKEA store? Well, the latest version of Google Maps (6.0) now works indoors, in a whole bunch of places across the US and Japan to start. But don’t worry that there isn’t many indoor maps just [...]

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Androidland: The World’s First Android Store

3. December 2011

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Here is something pretty cool for the weekend. Google has teamed up with Telstra in Melbourne, Australia, and partners HTC, LG, Motorola, Samsung, and Sony Ericsson to create Androidland, the world’s first dedicated Android store. Technically, it’s a store within a store, but it’s a huge retail experience, complete with massive multi-screen Google Earth installation [...]

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