Archive | December, 2011

Hyundai: Times Square Billboard Racing Game

30. December 2011

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Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]

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Microsoft Disco Breaker: IE9 HTML5 Experience

29. December 2011

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Microsoft Istanbul has teamed up with Bedük (a famous Turkish pop star) to create the Disco Breaker experience showcasing the new HTML5 features of Internet Explorer 9. The only trailer available is in Turkish, but I think you get the drift of how the experience will play out with this video, to kick it off, [...]

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Vail Resorts: EpicMix RFID Social Skiing 2011/12

28. December 2011

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Hands up if you got to check out Vail Resort’s RFID based EpicMix social skiing/boarding platform in 2010/11? Well, it’s back for the 2011/12 season and this time it’s smarter, faster, has even more badges and integrates all the resort photographer’s photos seamlessly into the EpicMix app. EpicMix is an RFID lift ticket system that [...]

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YouTube Rewind 2011 Showcase

28. December 2011

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Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]

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Google India Tanjore: Bringing Back Ancient Art

26. December 2011

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This is another beautiful ad from Google. This time, it’s from Google India extending the “The Web is What You Make of It” campaign with a spot about Tanjore, an ancient Indian art form that seems to be fading away from the modern every day world. The ad tells the story of a Tanjore artist [...]

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Jell-O: Facial Recognition Sampling Machine

25. December 2011

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To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject you, with a [...]

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Chevy Sonic: 3D Projection Mapping Claw Game

24. December 2011

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There’s projection mapping and there’s projection mapping… Then there’s this… Possibly the best interactive 3D projection mapping event I’ve seen to date. Sure, the visual experience isn’t as amazing as some of the others you’d have seen posted here, but I’m not just comparing that, I’m referencing the entire experience, and particularly the audience interactivity. [...]

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Google Plus Ad: The Muppets

24. December 2011

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One of the bigger launch stunts that Google pulled off for Google+ was the live hangouts with “The Muppets” who put on about 40,000 followers in pretty quick time and it looks like round 2 is on, with Google just launching a new TVC for Google+ Hangouts featuring The Muppets rocking on in a pretty [...]

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Vodafone: Christmas Laser Graffiti

22. December 2011

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Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the [...]

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Infographic: Social Media Holiday Purchases

21. December 2011

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Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a [...]

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