Archive | December, 2011

Hyundai: Times Square Billboard Racing Game

30. December 2011

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Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]

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Microsoft Disco Breaker: IE9 HTML5 Experience

29. December 2011

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Microsoft Istanbul has teamed up with Bedük (a famous Turkish pop star) to create the Disco Breaker experience showcasing the new HTML5 features of Internet Explorer 9. The only trailer available is in Turkish, but I think you get the drift of how the experience will play out with this video, to kick it off, [...]

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Vail Resorts: EpicMix RFID Social Skiing 2011/12

28. December 2011

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Hands up if you got to check out Vail Resort’s RFID based EpicMix social skiing/boarding platform in 2010/11? Well, it’s back for the 2011/12 season and this time it’s smarter, faster, has even more badges and integrates all the resort photographer’s photos seamlessly into the EpicMix app. EpicMix is an RFID lift ticket system that [...]

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YouTube Rewind 2011 Showcase

28. December 2011

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Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]

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Google India Tanjore: Bringing Back Ancient Art

26. December 2011

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This is another beautiful ad from Google. This time, it’s from Google India extending the “The Web is What You Make of It” campaign with a spot about Tanjore, an ancient Indian art form that seems to be fading away from the modern every day world. The ad tells the story of a Tanjore artist [...]

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Jell-O: Facial Recognition Sampling Machine

25. December 2011

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To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject you, with a [...]

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Chevy Sonic: 3D Projection Mapping Claw Game

24. December 2011

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There’s projection mapping and there’s projection mapping… Then there’s this… Possibly the best interactive 3D projection mapping event I’ve seen to date. Sure, the visual experience isn’t as amazing as some of the others you’d have seen posted here, but I’m not just comparing that, I’m referencing the entire experience, and particularly the audience interactivity. [...]

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Google Plus Ad: The Muppets

24. December 2011

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One of the bigger launch stunts that Google pulled off for Google+ was the live hangouts with “The Muppets” who put on about 40,000 followers in pretty quick time and it looks like round 2 is on, with Google just launching a new TVC for Google+ Hangouts featuring The Muppets rocking on in a pretty [...]

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Vodafone: Christmas Laser Graffiti

22. December 2011

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Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the [...]

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Infographic: Social Media Holiday Purchases

21. December 2011

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Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a [...]

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American Express: Augmented Reality Gift Tags

20. December 2011

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It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who’ve launched “Talking Tags”, a DM campaign where every American Express card holder was sent a “Talking Tag” that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney) There [...]

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Lacta Chocolate: Augmented Reality Messages

20. December 2011

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Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. (created by OgilvyOne Athens) Once you’ve got the app you can send and receive Lacta love [...]

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IdeaWorks: Live Streaming Xmas Contraption

19. December 2011

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Every year most agencies take the liberty to do something a little different for Christmas. Well, here in Sydney, Australia, we did too, and this is our Live Streaming Christmas Contraption! At its heart, the Christmas contraption is a physical installation utilising a combination of live streaming servers to broadcast real-time interactions with Christmas decorations [...]

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Guinness “Decorate Your Pint” AR Experience

18. December 2011

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Guinness has teamed up with Blippar to create a Christmas themed Augmented Reality experience called “Decorate Your Pint”. Utilising Blippar’s image recognition technology the app detects a pint of Guinness and instantly overlays Augmented Reality controls so you can decorate your pint on the fly, before saving the image and sharing with friends on Facebook [...]

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JWT Augmented Reality Business Cards

18. December 2011

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Blippar’s image recognition based Augmented Reality platform is getting more and more popular around the world, so JWT have teamed up with them to issue staff with Augmented Reality business cards, and here is the demo video to give you a quick taste! The Blippar image recognition engine reads the graphics on the card and [...]

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Canal+ Borgia 360 Multi-Device Experience

17. December 2011

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The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]

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KLM: The Passport Movie App

15. December 2011

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KLM have really be stepping up their digital over the last year or so, and here is the next addition, the KLM Passport App, a really good branded app that turns people’s journeys into inspiring movies that can be shared with friends and family. Users can choose a theme, select their favourite photos and videos, [...]

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Infographic: The Psychology of Social Commerce

13. December 2011

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Here is a great infographic that really highlights the power and potential of social commerce with some great take away stats and insights. We all understand that in order to effectively market products to consumers you need to have a good understanding of the attitude and behaviour patterns of your target audience. Psychologists have defined six [...]

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Lamborghini Projection Mapping Event

13. December 2011

4 Comments

I haven’t featured a projection mapping installation in a little while now, so here is a visual treat for you, especially with the entire audio-visual event projected onto the Lamborghini Reventon, the most expensive car in the Lamborghini range, and it’s beautifully shot. The installation was created by The Media Merchants in Canada. Thanks Franko!

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Nike: Catch The Flash ARG

12. December 2011

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Here is a nice twist on the increasingly popular trend towards mobile ARG gaming for brands. Made famous by the Mini Getaway and continued with campaigns like New Balance’s Urban Dash, this time it’s Nike’s turn, with a twist, in the “Catch The Flash” ARG in Vienna, Austria. This time it wasn’t just a virtual [...]

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