Archive | November, 2011

Infographic: The World of Social Media 2011

30. November 2011

3 Comments

If you’re looking for stats or an infographic video summarising current social media statistics at the end of 2011… here it is! Sure, it’s probably not half as good as the Social Media Revolution videos, but it does add in things like Google+ and provide some good statistical updates from the other infographics and videos [...]

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Olla Condoms: Unexpected Babies Social Play

29. November 2011

4 Comments

This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]

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Feel-O-Meter: Live Mood Tracking Installation

28. November 2011

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One of the newest challenges in digital is the potential to pull real life emotion and feelings into our campaigns. But how do you really do that? How is it represented? You’ll probably remember seeing the Kraft Smile Tagging App, or the Prigat real time smile stations and Unilever’s Smile Activated Ice Cream from Cannes… [...]

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Murat Paris: Interactive Jewellery Print Ads

27. November 2011

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It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]

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Samsung Vs Apple: The NextBigThing Ad

26. November 2011

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It’s Saturday, so I thought I’d post up something a little fun for the weekend, the NextBigThing ad. It’s the Samsung Galaxy S II taking it to stereotypical Apple fans, playing on all the disappointments of the iPhone 4s launch. What I really love about this, is that Samsung has been brave enough to have [...]

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Honda: HTML5 Chain Reactions Challenge

25. November 2011

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So this is a super clever HTML5 site from Honda. It’s called “The Experiment” and is essentially a lab where you can play with all sorts of objects in a physics-based game that challenges you to complete that chain reaction using a set of objects by placing them in the correct sequence. Each of the [...]

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Address is Approximate: Google Street View Film

24. November 2011

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This beautiful stop motion Google Street View film is getting some serious attention this week, it’s been live for just over 3 days and has racked up almost 400,000 views! Created by Tom Jenkins of Theory Films, it’s a great piece and a well spent three minutes! The film tells the story of a toy [...]

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eBay: Give-A-Toy Store Window Installation

23. November 2011

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Here is a really cool and innovative way to evoke our sensitive, giving side this Christmas, with eBay’s amazing Give-A-Toy Store window installation in New York (at 35th and Broadway) and San Francisco (at 117 Post St), or if you can’t get there, you can get the same experience right here. The interactive store windows [...]

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Domino’s Pizza Hero Advergame for iPad

22. November 2011

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Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]

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IKEA: Catch The Swedish Light Campaign

22. November 2011

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Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called “Catch The Swedish Light”. The stop motion videos showcased the latest [...]

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Toyota: The Fastest Painted Website

21. November 2011

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Now this is pretty cool. This ‘making of’ video shows how Toyota have created a painted website that streams in real time. The site will be live until 26th November and you can interact with the site and see real time results. If you ‘Like’ or ‘Tweet’ you can see the site light up. Check [...]

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Disney: Augmented Reality In Times Square

21. November 2011

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Things are heating up in the Times Square visual overload arena! This time with a new Disney Parks Augmented Reality Billboard experience that spans across Times Square. Disney have taken over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular [...]

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Toyota Scion: Microsoft Surface Experience

20. November 2011

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If you are headed to any of the upcoming Auto Shows late this year or in 2012, chances are you’ll get to play with the “Scion Surface Experience” showcasing Toyota’s new all electric brand of cars on the latest Microsoft Surface tables. Created by the guys at JUXT Interactive. At the Scion stand, you’ll get [...]

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Ultimat Vodka: Social Life Audit Facebook App

18. November 2011

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Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of [...]

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Mercedes-Benz: Escape The Map Advergame

17. November 2011

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Mercedes-Benz UK are running a pretty interesting campaign called “Escape The Map“. It’s lead by a TVC challenging a much younger demographic to jump online and play the “Escape The Map Game”. I’ll be honest, it’s a pretty weird game, and that’s a dam expensive car, but you have the chance to win a new [...]

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