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Archive | November, 2011
Infographic: The World of Social Media 2011
If you’re looking for stats or an infographic video summarising current social media statistics at the end of 2011… here it is! Sure, it’s probably not half as good as the Social Media Revolution videos, but it does add in things like Google+ and provide some good statistical updates from the other infographics and videos [...]
Continue reading...Olla Condoms: Unexpected Babies Social Play
29. November 2011
This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]
Continue reading...Feel-O-Meter: Live Mood Tracking Installation
28. November 2011
One of the newest challenges in digital is the potential to pull real life emotion and feelings into our campaigns. But how do you really do that? How is it represented? You’ll probably remember seeing the Kraft Smile Tagging App, or the Prigat real time smile stations and Unilever’s Smile Activated Ice Cream from Cannes… [...]
Continue reading...Murat Paris: Interactive Jewellery Print Ads
27. November 2011
It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]
Continue reading...Samsung Vs Apple: The NextBigThing Ad
26. November 2011
It’s Saturday, so I thought I’d post up something a little fun for the weekend, the NextBigThing ad. It’s the Samsung Galaxy S II taking it to stereotypical Apple fans, playing on all the disappointments of the iPhone 4s launch. What I really love about this, is that Samsung has been brave enough to have [...]
Continue reading...Honda: HTML5 Chain Reactions Challenge
25. November 2011
So this is a super clever HTML5 site from Honda. It’s called “The Experiment” and is essentially a lab where you can play with all sorts of objects in a physics-based game that challenges you to complete that chain reaction using a set of objects by placing them in the correct sequence. Each of the [...]
Continue reading...Address is Approximate: Google Street View Film
24. November 2011
This beautiful stop motion Google Street View film is getting some serious attention this week, it’s been live for just over 3 days and has racked up almost 400,000 views! Created by Tom Jenkins of Theory Films, it’s a great piece and a well spent three minutes! The film tells the story of a toy [...]
Continue reading...eBay: Give-A-Toy Store Window Installation
23. November 2011
Here is a really cool and innovative way to evoke our sensitive, giving side this Christmas, with eBay’s amazing Give-A-Toy Store window installation in New York (at 35th and Broadway) and San Francisco (at 117 Post St), or if you can’t get there, you can get the same experience right here. The interactive store windows [...]
Continue reading...Domino’s Pizza Hero Advergame for iPad
22. November 2011
Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]
Continue reading...IKEA: Catch The Swedish Light Campaign
22. November 2011
Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called “Catch The Swedish Light”. The stop motion videos showcased the latest [...]
Continue reading...Toyota: The Fastest Painted Website
21. November 2011
Now this is pretty cool. This ‘making of’ video shows how Toyota have created a painted website that streams in real time. The site will be live until 26th November and you can interact with the site and see real time results. If you ‘Like’ or ‘Tweet’ you can see the site light up. Check [...]
Continue reading...Disney: Augmented Reality In Times Square
21. November 2011
Things are heating up in the Times Square visual overload arena! This time with a new Disney Parks Augmented Reality Billboard experience that spans across Times Square. Disney have taken over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular [...]
Continue reading...Toyota Scion: Microsoft Surface Experience
20. November 2011
If you are headed to any of the upcoming Auto Shows late this year or in 2012, chances are you’ll get to play with the “Scion Surface Experience” showcasing Toyota’s new all electric brand of cars on the latest Microsoft Surface tables. Created by the guys at JUXT Interactive. At the Scion stand, you’ll get [...]
Continue reading...Ultimat Vodka: Social Life Audit Facebook App
18. November 2011
Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of [...]
Continue reading...Mercedes-Benz: Escape The Map Advergame
17. November 2011
Mercedes-Benz UK are running a pretty interesting campaign called “Escape The Map“. It’s lead by a TVC challenging a much younger demographic to jump online and play the “Escape The Map Game”. I’ll be honest, it’s a pretty weird game, and that’s a dam expensive car, but you have the chance to win a new [...]
Continue reading...Facebook Timeline: Visual Check-In Logos
17. November 2011
With Facebook’s new timeline you’ll have seen all sorts of creative ways to use the new header space. But what about that huge MAP page? Well, the guys from Publicis e-dologic in Israel thought they’d try to experiment with something a little different, creating Check-In logos!
Continue reading...Prisma 1666: Interactive Light Installation
16. November 2011
Remember the famous light refraction experiment in 1666 by Sir Isaac Newton? Ok, I don’t either… but it’s widely considered as a landmark discovery in the study of optics and color theory, which I’m sure we are all pretty thankful for! The Prisma 1666 experiment is an interactive light installation made of 15 triangular crystal [...]
Continue reading...B-Reel Eels: Mobile Projection Mapping Game
16. November 2011
R&D has to be one of the most important internal investments an agency or brand can make, prototyping what’s not been previously done get everyone excited. It’s pretty clear B-Reel do a tonne of this, and here is the workings of their super cool Multiplayer Mobile Projection Mapping “Snake” Game, that’s played in real life [...]
Continue reading...JCPenney: Voice Message QR Code Gift Tags
14. November 2011
IF ever there was a cool use for QR codes (not just practical), this might just be it. JCPenney’s new “Who’s Your Santa” campaign has a QR code extension for 2011, where everyone who buys a gift for Xmas will receive a unique QR code Gift Tag or “Santa Tag” as they are calling them… [...]
Continue reading...Nokia: The HumanForm Concept Phone
14. November 2011
This maybe a tad far fetched, but it’s the latest Nokia concept phone of the future, created out of NRC, Nokia’s Research Centre continually looks at where the latest in technology can take their devices and on this occasion, they’ve looked at where their nanotechnology work can create new users experiences through flexible, translucent screens. [...]
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30. November 2011
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