Archive | October, 2011

Opel Movano: The 2GB Banner Campaign

19. October 2011

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I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway… We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files [...]

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Virgin: Book Holidays By Weather Forecast

19. October 2011

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I love this student concept for Virgin, booking holidays based on the weather that you want, and what’s more, is that this is one of the more realistic, commercially aware concepts, again from the guys at the Miami Ad School who really do seem to be creating great young digital talent. Basically the process works [...]

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Multi-Touch Wall of World Cup History

18. October 2011

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Here is a pretty cool multi-touch installation for the Football World Cup 2018 Organising Committee in Russia. It features 8 round, multi-touch digital displays mounted into an 18 meter long wall. Each multi-touch display runs an individual app on the history of previous World Cups. With the upcoming 2014 (Brazil) and 2018 (Russia) sections having [...]

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Red Bull Academy World Tour 2011

17. October 2011

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Here’s a great video from Red Bull which celebrates the Red Bull Academy World Tour 2011. The academy produced this music video to showcase many different musical styles from around the world. The film mixes different animation techniques reflecting the cities the Music Academy is touring through, using a combination of 2D, 3D, stop-motion, photography, illustration, [...]

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Infographic: Social Media Sharing Trends

16. October 2011

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Here’s a nice little Infogrpahic from AddThis (1.2bn monthly users) on their 5th birthday to visualise user behaviour around social media sharing trends of content across the social web. Here are a few great facts; Peak hour for shareable content is 9:30am, Wednesday is said to be the most sharable day, most users will click shared content [...]

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Light Painting: The Volkswagen Art Heist

13. October 2011

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Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]

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B-Reel London Prototype Projects Party 2011

11. October 2011

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Some agencies just have parties, B-Reel on the other hand, likes to mix in their latest R&D projects so staff, friends and clients can get their hands on some pretty fun, innovative digital experiences, and for 2011, they opened up access to three new projects. Firstly, a mobile controlled, multi-player projection mapping snake game played [...]

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Stop Motion: The King of Legoland

11. October 2011

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I thought I might post up a little eye candy to help get you into the week, and for anyone who use to love their toys, I’m sure you’ll appreciate this stop motion video that takes us on a journey of transformation from toy to toy as you might have collected them back in the [...]

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Audi A6: Interactive YouTube Driving Experience

10. October 2011

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Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6. The interactive YouTube experience uses the indexing feature so you can control the video with your keypad numbers, allowing you to jump from section to section to provide the illusion that you are actually controlling the car. [...]

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TESCO: Augmented Reality Print Ads

9. October 2011

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Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’s Image Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. The Augmented Reality print ads launch an animated [...]

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