Archive | October, 2011

Light Painting: The Volkswagen Art Heist

13. October 2011

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Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]

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B-Reel London Prototype Projects Party 2011

11. October 2011

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Some agencies just have parties, B-Reel on the other hand, likes to mix in their latest R&D projects so staff, friends and clients can get their hands on some pretty fun, innovative digital experiences, and for 2011, they opened up access to three new projects. Firstly, a mobile controlled, multi-player projection mapping snake game played [...]

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Stop Motion: The King of Legoland

11. October 2011

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I thought I might post up a little eye candy to help get you into the week, and for anyone who use to love their toys, I’m sure you’ll appreciate this stop motion video that takes us on a journey of transformation from toy to toy as you might have collected them back in the [...]

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Audi A6: Interactive YouTube Driving Experience

10. October 2011

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Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6. The interactive YouTube experience uses the indexing feature so you can control the video with your keypad numbers, allowing you to jump from section to section to provide the illusion that you are actually controlling the car. [...]

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TESCO: Augmented Reality Print Ads

9. October 2011

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Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’s Image Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. The Augmented Reality print ads launch an animated [...]

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SlideShare: Social Media Around the World 2011

9. October 2011

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Here is a great SlideShare presentation showcasing a whole bunch of statistics, observations and facts on the uptake, experience and use of social media (and a little mobile) from around the world in 2011. It’s 167 slides and well worth the read if you’ve got 20-30 mins (or 10 for a speed flick!), so perhaps [...]

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Video: No Facebook without the Dutch?

6. October 2011

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So how would the Dutch National Maritime Museum announce the launch of their Facebook page? Well, by challenging the entire existence of Facebook itself, and considering that the Dutch discovered and settled a whole lot of the world maybe they’ve got a point here… Ok, so maybe not exactly, but for a Maritime Museum, I’m [...]

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The World’s Largest Space Invaders Game

4. October 2011

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Check out the Chelsea Football Club team members playing the world’s biggest space invaders game in real life. This real motion gaming technology combines everything we love about 3D projection mapping with ultrasonic motion sensors and other various technical elements to create a physical gaming experience. Now who wouldn’t want to play this? As the [...]

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LEGO Meets Augmented Reality Gaming App

4. October 2011

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Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]

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LYNX Auto Romeo: The Auto Flirting App

4. October 2011

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Gotta love the ongoing cheeky work from Lynx (which doubles as AXE in the US), they’ve got a great playing field and have hit the mark again this with pretty quirky app called the LYNX Auto Romeo. In short, it’s an auto flirting app, but what it’s actually designed to do is allow you to [...]

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Beck’s: Green Box Project Vimeo Takeover

3. October 2011

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Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion. [...]

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Infographic: The Social Media Strategist

3. October 2011

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It’s hard not to know a social media strategist or planer these days. Whether a new found planning love or a transitioning strategist, social has brought a lot of people into the limelight in a budding industry. So what exactly does a social media strategist do, what qualifications should they possess, and what actually makes [...]

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Scandinavian Airlines: The TimeKiller App

3. October 2011

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Here is a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers, after SAS won the award for being the most punctual airline again, and for the last few years in a row. The whole idea here aims to poke [...]

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Swedish Post: Sweden’s Safest Hands Challenge

3. October 2011

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Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]

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