Archive | October, 2011

Twitflicks: Mini-Movies Based on Your Tweets

31. October 2011

3 Comments

Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]

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O Boticário Beauty: Interactive Vogue Print Ads

31. October 2011

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You’ve probably seen an ad like this before… Say, the AXA Interactive Print Ad from late last year. Combining motion and sound with the background of a great print ad is still pretty rarely seen, but again, here is a great example of it working a treat, created by our friends at AlmapBBDO in Brazil. [...]

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Mentos: The Negative Tweet Eliminator App

30. October 2011

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Meet Dragee, the new Mentos positive zen master, who’s out to remove negativity from the world with the power of Mentos. On their Facebook page, Mentos have created a tab dedicated to Dragee, featuring a series of positivity videos along with a number of customisable/personalised life guidance videos… plus this, the new The Negative Tweet [...]

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Nokia: Interactive Angry Birds Experience

28. October 2011

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Here’s a great interactive campaign from the guys at Wunderman Buenos Aires’s to promote the Nokia N8 in Argentina. The objective was to showcase the most popular apps that are available to download in their Ovi Store, like Fruit Ninja and Angry Birds, giving users the tools to shatter any web site with “Turn Up [...]

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Nike Jordan Melo: Water Projection Mapping

26. October 2011

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Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes… Sure, there isn’t any interactivity as we’ve [...]

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Google: The Online Checkout In Real Life

25. October 2011

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Ever wondered what some of those annoying checkout experiences online would actually be like in real life? Well, here is Google’s take on them. A satirical 2 minute video highlighting just how important getting the checkout experience right actually is. And while the guy buying a loaf of bread might not be the very best [...]

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Meet Beeri: Pouring Real Beers via Siri

25. October 2011

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Yes. This is a little random. A slight waste of time. But if you are like me, and love the mix of various technologies that creates “Beeri” then you’ll appreciate the post, and how it all works… First up. There is a twitter account for Beeri, checking for the latest “Pour” command. These tweets can [...]

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UNIQLO: The Innovation Project

24. October 2011

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I love Uniqlo digital work. And here is their latest piece for the new functional range of clothing. It’s a visual feast as usual, created through a series of various video catwalk demonstrations that slide past you. The demonstrations are quite litteral for every feature, from the “stretch pants” to the robust zippers and everything [...]

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Volkswagen: New Beetle Augmented Reality Ads

23. October 2011

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Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]

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My Starbucks Rewards Interactive Window

21. October 2011

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Starbucks have created a series of new interactive storefronts in Toronto and Vancouver to promote the launch of the new My Starbucks Rewards program, utilising projected touch screen digital installations in their highest traffic windows. The installations provide a touch experience around the famous Starbucks stars, revealing the various deals and rewards that the new [...]

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Opel Movano: The 2GB Banner Campaign

19. October 2011

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I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway… We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files [...]

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Virgin: Book Holidays By Weather Forecast

19. October 2011

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I love this student concept for Virgin, booking holidays based on the weather that you want, and what’s more, is that this is one of the more realistic, commercially aware concepts, again from the guys at the Miami Ad School who really do seem to be creating great young digital talent. Basically the process works [...]

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Multi-Touch Wall of World Cup History

18. October 2011

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Here is a pretty cool multi-touch installation for the Football World Cup 2018 Organising Committee in Russia. It features 8 round, multi-touch digital displays mounted into an 18 meter long wall. Each multi-touch display runs an individual app on the history of previous World Cups. With the upcoming 2014 (Brazil) and 2018 (Russia) sections having [...]

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Red Bull Academy World Tour 2011

17. October 2011

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Here’s a great video from Red Bull which celebrates the Red Bull Academy World Tour 2011. The academy produced this music video to showcase many different musical styles from around the world. The film mixes different animation techniques reflecting the cities the Music Academy is touring through, using a combination of 2D, 3D, stop-motion, photography, illustration, [...]

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Infographic: Social Media Sharing Trends

16. October 2011

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Here’s a nice little Infogrpahic from AddThis (1.2bn monthly users) on their 5th birthday to visualise user behaviour around social media sharing trends of content across the social web. Here are a few great facts; Peak hour for shareable content is 9:30am, Wednesday is said to be the most sharable day, most users will click shared content [...]

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