Archive | September, 2011

McDonald’s: Time To Spy YouTube Campaign

18. September 2011

4 Comments

McDonald’s Australia has launched a new YouTube campaign called “Time To Spy” which is an extension of their latest TVC, and leverages annotations to create an interactive “I Spy” kind of game through multiple videos, and a bunch of levels, as you try to spy their famous characters. Level 1 starts with “Time To Spy [...]

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iBook: Bobo Explores Interactive Light App

18. September 2011

1 Comment

I’m a big fan of interactive iBooks, and the top ranking book in the app store this week is an interactive iBook called Bobo Explores Light, made by Juraj Hlavac from Game Collage, who also created the super famous The Three Little Pigs Popup iBook. This iBook is educationally focused and is aimed at kids [...]

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PayPal: The Future of Shopping & Money

16. September 2011

8 Comments

PayPal has just released a hype video depicting what the future of shopping might look like with the introduction of PayPal’s next generation payment platforms, as they aim to re-imagine money. It includes everything from person to person “bump” payments and transfers, location based offers that instantly transfer real dollars to your PayPal account for [...]

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Foursquaropoly: Monopolize Your Real Life

14. September 2011

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Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

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Prigat: Real Time Social Smile Stations Billboard

13. September 2011

5 Comments

The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

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Super Mario Bros: Video Game In A Box

13. September 2011

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An old school game mixed with new digital thinking combine to create something seriously cool, a side-scrolling physical video game in a box! All made possible thanks to the Teagueduino hardware platform that basically makes Arduino easier to use with various hardware elements. Here you’ve got a pretty standard box that’s been fitted out with [...]

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Contagion: Real Bacteria Billboard Installation

12. September 2011

10 Comments

No digital elements on this billboard installation, but it’s just as good, I promise! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself! It’s a great take on a normally traditional space, and even though [...]

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Infographic: Social Media ROI Statistics

11. September 2011

24 Comments

I’m not sure I’d go a week without being asked about social media ROI and how it’s measured. And when people challenge digital/social investment, the world’s digerati probably wonder how the ROI on their multi-million dollar TVC’s, radio ads, catalogues and press ads are measured, tracked and re-invested accordingly… I’m really not sure what response I’d get if [...]

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Ubisoft “Driver” Augmented Reality iPad2 Game

8. September 2011

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Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will setup your augmented [...]

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PassPath App: Protect Your Photos

8. September 2011

3 Comments

Know anyone who needs this app Franko? Well, if you’ve got photos you don’t want found on your phone, then you might just want to check out PassPath, which claims to be the worlds most secure photo storage app by utilisng a very new PassPath password system that uses patterns instead of characters and numbers. [...]

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NOKIA: The8N8 Twitter Campaign

7. September 2011

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Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia’s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]

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Zegna inSTORE: 3D iPad Shopping Experience

6. September 2011

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Here is an interesting move from Zegna (an Italian luxury menswear store – not Zenga!), who’ve recently launched an experimental play called Zegna inSTORE, an immersive 3D shopping iPad app that provides a premium, virtual shopping experience. The app is based around a floating store, rendered in 3D with a somewhat seamless mix of video [...]

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Kia Picanto: World’s Smallest Stop Motion Film?

6. September 2011

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Completely missed this. Here is a little creative eye-candy for you on a Tuesday! It’s Kia’s attempt to create the world’s smallest stop motion film, challenging the work from Nokia’s N8 stop motion short. This time though, the stop motion film has been hand drawn on over 900 fake nails with 1,200 odd bottles of [...]

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Wacom Launches “Inkling” Digital Sketch Pen

6. September 2011

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So for those of you who like to mix a little old school paper into your digital concepts, here is the closest thing you’ll get to the perfect sketching experience. It’s called “Inkling” and that’s Wacom’s new digital sketch pen that allows you to draw with layers that can be imported into Adobe CS. So [...]

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Infographic: The Growth of Social Media in 2011

5. September 2011

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It is easy to forget how integrated social is in our lives now, everyone knows the growth of social has been huge over the last 5+ years, but what about in the last 12 months from 2010-2011? Well, below are just a few of those stats in this infographic, there are a few little inaccuracies, [...]

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