Archive | August, 2011

Cinemax “Strike Back” Interactive SuperWall

15. August 2011

5 Comments

SuperWall I hear you say? Yep, well that’s what they are becoming known as in some parts anyway, that aside, you’ll want to see this very cool interactive superwall in New York City, on 34th street. It’s for Cinemax’s new show called “Strike Back” and will run for the entire month of August. The SuperWall [...]

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Infographic: Asia-Pacific Social Media Statistics

14. August 2011

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Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you’ll see, it’s not all about Facebook, but it still leads the way across the region, at least for now. This is a nice collective Infographic from Burson-Marsteller. The social media statistics cover the most popular [...]

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Newcastle Brown Ale: Shadow Art Installation

14. August 2011

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Check out this creative billboard from Newcastle Brown Ale. Debuted in the Gaslamp district in San Diego from now until the end of September this shadow art installation represents the brand’s tag line “The lighter side of dark”. San Diego based agency Vitro created this shadow art installation using 3000 real-life Newcastle Brown Ale bottle [...]

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Nike+ Dynamic Run Paintings

11. August 2011

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I’m a sucker for data visualisations, and here is a pretty cool one created with 12 months worth of Nike+ run data from NYC, set as both a digital installation in-store, and as a reward with the Nike Free Run+ 2 City Pack series. The reward allowed customers to sync their runs to create a [...]

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Infographic: How People Use QR Codes

10. August 2011

16 Comments

Ahh the ever lasting QR code debate… I used to have a poll here that tallied up thousands of votes around QR codes, with the overwhelming response that QR codes are completely over rated, because most people still don’t have a reader. It’s still a hot topic here in the office, so it was great [...]

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New Balance: Urban Dash Challenge ARG App

10. August 2011

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Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]

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Mario Vs Angry Birds (Godfather Parody Video)

9. August 2011

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Here is a great little parody video reflecting the state of the gaming world. As mobile games become increasingly popular amongst casual gamers it leaves you wondering what will happen to the classics! Well this video show’s the stars of the games taking things into their own hands. If you’re anything more than a casual [...]

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McDonald’s: Dollar Drink Days Experiential

7. August 2011

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Here is a great idea to kick off the week, and while it’s not digital by any means, I’m sure you’ll enjoy it just the same! McDonald’s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture. The catch is, this ice sculpture has over [...]

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Twitterblitz for Sartalics: Digital Flash Mob

7. August 2011

5 Comments

Have you ever wanted to demonstrate sarcasm in an e mail, tweet or in a Facebook post? Well three New York interns working at Bartle Bogle Hegarty (BBH) are trying to make this possible with the introduction of Sartalics, a font to signify a sarcastic tone. In order to give this movement the best possible [...]

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Blink 182: Stolen Fan Content Music Video

7. August 2011

1 Comment

After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on their fans, and [...]

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The LivingSocial Taxi Experiment

6. August 2011

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Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge. The idea was that once you are in the cab, the driver presents [...]

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Nokia N8: The World’s Largest Stop Motion Film

3. August 2011

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Nokia is making another big push to promote the quality cameras on board their latest range of phones, by partnering with Aardman Animations and Wieden + Kennedy once again to create the Gulp animation, a new Guinness World Record animation filmed on the Nokia N8. The stop motion fim is shot entirely on the new [...]

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FaceLook: Coca-Cola’s Facial Recognition App

2. August 2011

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Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- E-dologic have brought us an innovative facial recognition app, letting users share their Coca-Cola [...]

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LinkedIn: Demographics + Statistics 2011

2. August 2011

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If you’ve been wondering about how to utilise LinkedIn, then these 2011 statistics aggregated by Amodiovalerio Verde might just help! It’s no fancy looking infographic, but it does provide you with the cold hard stats you seek…

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Infographic: Mobile Gaming Statistics 2011

2. August 2011

28 Comments

Even if you’re not a gamer your going to find this infographic interesting. The people at Geekaphone, an online resource for the mobile industry, have been researching the mobile gaming industry and here are some of the results – a collection of pretty huge mobile gaming industry stats for 2011. A few key points that [...]

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