Archive | July, 2011

NZ Airforce “Real World” YouTube Experience

19. July 2011

3 Comments

Here is a YouTube experience with a difference from the Royal New Zealand Airforce. It’s part advergame, part digital installation and part old school scale model all tied together via a live streaming, fly-wire (if that’s what you call it!?) webcam, controlled through the YouTube game. Basically, they’ve given users the ability to fly a [...]

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3D Augmented Reality Video With Kinect + iPad

18. July 2011

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Here is an interesting augmented reality 3D Video Experiment. It uses an Xbox Kinect to map the video data, then uses the String Augmented Reality SDK to display what looks and feels like 3D video on the iPad, activated by a QR code. Pretty cool yeah? Well, if they’d mapped the person being recorded with [...]

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Toyota Japan: ToyToyota Backseat Driver App

17. July 2011

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If you can see past the cheesy demo video, you’ll find the first project out of Toyota’s new brand, ToyToyota, which has been created to develop innovative projects that showcase the toy inside Toyota while delivering fun and happiness to both kids and parents. It’s called the “Backseat Driver” an iPhone app that allows kids [...]

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Alienware Area 52: 3D Projection Mapping Event

16. July 2011

4 Comments

I love projection mapping events. But, one of the things annoying me lately has been the constant “same same” of various installations from around the world, it’s like people cracked that perfect “wow” formula and stopped innovating. Sure, we’ve seen our fair share of really cool brand experiences lately, and there are always a few [...]

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100 Years: Pitch To David Ogilvy iPhone App

13. July 2011

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To celebrate David Ogilvy’s 100th birthday, Ogilvy have launched a fun iPhone app that allows any aspiring creative to pitch ideas via video call, straight to the great man himself. If you’re onto a good idea, you’ll know almost instantly, with praise from David Ogilvy among the rewards, but if not, and your idea sucks, [...]

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Canada’s 3D Projection Mapped Mountain!

13. July 2011

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Here is a little eye candy for you! Canada’s Wonderland Theme Park has developed a huge 3D projection mapping event to celebrate it’s 30th birthday, in fact, they are projecting it onto their signature attraction “Wonder Mountain”. It’s a 10min video, so grab a coffee! Wonder Mountain is transformed by 2D motion designs and 3D [...]

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ATG: Multi-Player Swedish Horse Racing Game

13. July 2011

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You may have seen this neat campaign launch in the last few days, it’s called “The Race“, a real-time, multi-player virtual horse racing game that goes a step further than you’d expect, by utilising a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and [...]

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The 100+ Best Slides From Cannes Lions 2011

11. July 2011

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If you didn’t get to Cannes in 2011, don’t worry, Jesse Desjardins has created these two great presentations highlighting the best slides and points from the entire Cannes Lions advertising festival, with the first already racking up about 120,000 views on slideshare! It might take you a little while to digest it all, so grab [...]

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Will Facebook’s Video Chat Change Everything?

11. July 2011

10 Comments

You’ve probably already heard about Facebook Video Calling, I meant to post it up last week but just couldn’t find the time, but for those who’ve not actually seen it… Here is Facebook Video Calling… While it might not initially excite you, I think Facebook Video Calling will have a profound influence on the way [...]

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The Receipt Racer Project

11. July 2011

5 Comments

This is a pretty cool digital meets analog interactive installation called “The Receipt Racer”. created during the “Let’s Feed The Future” digital art workshop at the OFFF Festival 2011 in Barcelona. The Receipt Racer Project uses a standard thermal printer, kinda like you’d find in the credit card machine of any retail store, just a [...]

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Doritos: The Dip Desperado Advergame

10. July 2011

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It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]

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Transformers 3 “Web Wars” Advergame

9. July 2011

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With Transformers 3 upon us, Paramount Pictures have launched a global digital campaign prompting the movie in the form of a new social advergame called “Web Wars” that literally turns the entire web into your personal battlefield through a bookmarklet app experience. The bookmarklet app let’s you challenge Facebook friends to a live, multi player [...]

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The World’s First Animated Tattoo

7. July 2011

14 Comments

Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]

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Cannes Cyber Lions: The Winning Case Studies

6. July 2011

26 Comments

Right, so I thought it might be cool to round up as many of the 2011 Cannes Cyber Lions winning case study videos as possible into a single post, so that over the next year you’ll all have a great reference point to come back to if you need to find a case study to [...]

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Infographic: Why People Follow Brands

4. July 2011

21 Comments

This is a great infographic that has just been released from the team at get satisfaction. It gives you an interesting insight into why people follow brands in the social media space. The main reason is pretty obvious, apart from being a current customer of the brand, is to receive special offers or deals, however [...]

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