Archive | June, 2011

“Singles Finder” App for Zonacitas.com

12. June 2011

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Ogilvy Argentina have created this ‘Singles Finders’ app for Zonacitas.com. Developed in Buenos Aires under the tagline “Love is out there. If we get organised, there’s plenty for all”, Ogilvy Interactive launched “Singles Finder”, an app to assist single people with finding the perfect date. “Singles Finder” is a free Smartphone App accessible from the [...]

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BMW 1M vs Concrete Walls Viral Video

11. June 2011

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How many times do you hear “I want my video to go viral”. To make this happen you have to create content that is pretty innovative, exciting and cool so that your audience will want to share. Well here’s the kind of video that ticks all those boxes. BWM Canada have released this “BMW 1M [...]

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Sony Ericsson Xperiments Case Study

11. June 2011

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Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]

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Bombay Sapphire Projection Mapping Event

10. June 2011

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We’ve seen the future of projection mapping recently with the first ever user generated 3D projection mapping from Wrigleys. Bombay Sapphire proves that location can play a big part on projection mapping events when they lite up the Battersea Power Station last night. Hundreds gathered on the banks of London’s River Thames to watch the [...]

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Magnotes: Social Annotations Concept

7. June 2011

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This is a pretty nice concept from the Miami Ad School New York. The concept was designed for Sharpie and it incorporates a social annotation platform based on interactive notes. The aim is to transform the way that we can read magazines on the iPad, creating a social and dynamic experience.

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Nike Chosen: Video Contest

7. June 2011

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Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. After the [...]

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Honda: Digital Scavenger Hunt

6. June 2011

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Honda have just released their latest digital campaign, ”The Super Civic Quest”. This digital scavenger hunt kicked off with the release of 30 clues and 7 pieces of custom content launched on the Honda Civic Facebook page. Players are incentivised to participate with rewards for their clue-solving with Facebook Credits and music downloads. A video [...]

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Infographic: Facebook and Relationships

5. June 2011

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As Facebook nears 700 million users we take a look at how this social network affects our relationships. All Facebook and Online Dating University created this infographic which shows the more personal side of our sharing on Facebook. Amongst the stats displayed here, this infographic shows that only three out of every five users show [...]

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Social Engagement Gaming: Call of Duty Elite

5. June 2011

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This is a great way to showcase the new upcoming Call of Duty: Elite, which has been developed to unite the community of Call of Duty players. In a fun trailer, Comedian TJ Miller narrates this introductory video as a gamer ‘The Legend of Karl’ who takes the viewer on a tour of the game, [...]

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Diesel’s Real Life “Likes” via QR Codes

3. June 2011

30 Comments

Now this is a really exciting development in terms of bringing Facebook likes into the real world at point of sale. Is this a game changer from Diesel? They have introduced QR codes in their stores which enable you to “Like” a product by scanning a QR code which then posts to your Facebook wall. [...]

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