Archive | June, 2011

BMW 1M vs Helipad Viral Video

29. June 2011

3 Comments

The highly anticipated follow up video from BMW Canada has landed. Just over two weeks after the BMW 1M vs Concrete Walls video was released they bring us the BMW 1 Series M Coupé versus the world’s highest helipad. This is a pretty cool video and manages keeps you on edge as you watch it. [...]

Continue reading...

Peugeot: Take The Car Challenge

28. June 2011

8 Comments

Here is an interesting take on those famous old “Touch The Car” endurance competitions of days gone bye.. With Peugeot launching the “Take The Car” challenge online, where users would compete live from around the world to score a week with the car of their choice. After connecting with Facebook, users would choose a car, [...]

Continue reading...

J.K. Rowling’s Pottermore.com Social Story Site

28. June 2011

1 Comment

For Harry Potter fans, this will be the most exciting digital event ever, with J.K. Rowling having launched a new website called Pottermore. The site is open for pre-registration, and when launched on July 31st, will take on the first 1 million users, who are to be weaved into the core of the site, shaping [...]

Continue reading...

Social Media Revolution Video v3 Updated 2011

26. June 2011

9 Comments

Here is the world famous Socialnomics “Social Media Revolution” video #3 and it’s been completely updated with statistics current as of June 2011. Created by Erik Qualman from Socialnomics, the video is essentially an animated infographic telling the story of how social is taking over the world through an array of great, current statistics… This [...]

Continue reading...

The Verbalizer: Having Fun With Google Voice

26. June 2011

0 Comments

Our friends at Breakfast teamed up with Google to create something just a little bit fun to help with the launch of Google Voice, and they called it The Verbalizer. The Verbalizer is an open source dev/electronics board, meaning it’s basically a cool little custom built microphone, accompanied with a bunch of open source code [...]

Continue reading...

Tesco: QR Code Activated Virtual Stores

25. June 2011

19 Comments

Here is a great way to integrate an online shopping experience into people’s offline world. Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is [...]

Continue reading...

Infographic: The Science of Social Timing

22. June 2011

13 Comments

Here is a great new infographic from KissMetrics on the science behind great social timing. If you happen blog like me, you’ll probably know the difference between posting any-time and the time when your audience is more likely to consume your content… It can be the difference between getting hundreds of re-tweets and FB likes… or just [...]

Continue reading...

Trip Your Face Experience From Hotels.com

22. June 2011

6 Comments

I booked my entire US trip on Hotels.com, even the Vegas part, unfortunately (or fortunately perhaps) I didn’t get this kind of experience! Here is Hotel.com’s latest campaign, this time pushing into a rich, customisable content experience, called “Trip Your Face” where they’ve taken a little “Elf Yourself” and blended it with three cities, New [...]

Continue reading...

MINI Maps: Google Maps Racing Advergame

21. June 2011

15 Comments

Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

Continue reading...

Coca-Cola: The Facebook Places Recycling King

20. June 2011

5 Comments

Here is a slightly different, yet innovative green initiative from Coca-Cola in Israel, who were aiming to promote increased recycling of their bottles across the entire country. In no small feat, they added over 10,000 new “recycling bins” to the Facebook Places index, and with that, created The Recycling King Challenge, where Coca-Cola fans were [...]

Continue reading...