Archive | June, 2011

BMW 1M vs Helipad Viral Video

29. June 2011

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The highly anticipated follow up video from BMW Canada has landed. Just over two weeks after the BMW 1M vs Concrete Walls video was released they bring us the BMW 1 Series M Coupé versus the world’s highest helipad. This is a pretty cool video and manages keeps you on edge as you watch it. [...]

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Peugeot: Take The Car Challenge

28. June 2011

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Here is an interesting take on those famous old “Touch The Car” endurance competitions of days gone bye.. With Peugeot launching the “Take The Car” challenge online, where users would compete live from around the world to score a week with the car of their choice. After connecting with Facebook, users would choose a car, [...]

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J.K. Rowling’s Pottermore.com Social Story Site

28. June 2011

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For Harry Potter fans, this will be the most exciting digital event ever, with J.K. Rowling having launched a new website called Pottermore. The site is open for pre-registration, and when launched on July 31st, will take on the first 1 million users, who are to be weaved into the core of the site, shaping [...]

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Social Media Revolution Video v3 Updated 2011

26. June 2011

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Here is the world famous Socialnomics “Social Media Revolution” video #3 and it’s been completely updated with statistics current as of June 2011. Created by Erik Qualman from Socialnomics, the video is essentially an animated infographic telling the story of how social is taking over the world through an array of great, current statistics… This [...]

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The Verbalizer: Having Fun With Google Voice

26. June 2011

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Our friends at Breakfast teamed up with Google to create something just a little bit fun to help with the launch of Google Voice, and they called it The Verbalizer. The Verbalizer is an open source dev/electronics board, meaning it’s basically a cool little custom built microphone, accompanied with a bunch of open source code [...]

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Tesco: QR Code Activated Virtual Stores

25. June 2011

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Here is a great way to integrate an online shopping experience into people’s offline world. Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is [...]

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Infographic: The Science of Social Timing

22. June 2011

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Here is a great new infographic from KissMetrics on the science behind great social timing. If you happen blog like me, you’ll probably know the difference between posting any-time and the time when your audience is more likely to consume your content… It can be the difference between getting hundreds of re-tweets and FB likes… or just [...]

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Trip Your Face Experience From Hotels.com

22. June 2011

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I booked my entire US trip on Hotels.com, even the Vegas part, unfortunately (or fortunately perhaps) I didn’t get this kind of experience! Here is Hotel.com’s latest campaign, this time pushing into a rich, customisable content experience, called “Trip Your Face” where they’ve taken a little “Elf Yourself” and blended it with three cities, New [...]

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MINI Maps: Google Maps Racing Advergame

21. June 2011

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Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

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Coca-Cola: The Facebook Places Recycling King

20. June 2011

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Here is a slightly different, yet innovative green initiative from Coca-Cola in Israel, who were aiming to promote increased recycling of their bottles across the entire country. In no small feat, they added over 10,000 new “recycling bins” to the Facebook Places index, and with that, created The Recycling King Challenge, where Coca-Cola fans were [...]

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Nike+ Graffiti Challenge Case Study

19. June 2011

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Here is a nice campaign for Nike Running out of Amsterdam, leveraging the Nike+ mobile app in conjunction with a very cool Facebook app, designed to get youngsters back into running. After identifying that youngsters think running is boring, Nike set out to make it a little more fun and socially rewarding. So they created [...]

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Infographic: 60 Seconds On The Internet

19. June 2011

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This great little infographic has been flying around twitter for the last few days, showcasing statistics about how much happens in just 60 seconds on the Internet. While you’ve probably seen a lot of these stats in other infographics, you’ve probably never seen them all together, broken down to what happens in just a single minute of action [...]

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Diesel: The Facebook Spreadsheet App

18. June 2011

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Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually. Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, [...]

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Burger King: The “Whopper Lust” Challenge

16. June 2011

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Ahh yes, another Burger King challenge… Love them. This time it’s in the form of a seemingly endless interactive TV ad, actually, its an entire dedicated TV channel on Direct TV, channel 111, and will be airing until the end of this week, giving away an unlimited number of Whoppers! All you have to do [...]

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HBO True Blood: Immortalize Yourself App

15. June 2011

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HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge fan, this is [...]

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