Archive | May, 2011

KLM Tile & Inspire Facebook App

8. May 2011

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Here is a nice Facebook app from KLM. They have tapped into the Dutch national pride by inviting people to have some fun with Delft blue tiles, which are a big part of Dutch tradition! Users can decorate their profile picture, add an inspirational saying and share with friends by using the KLM ‘Tile Yourself’ [...]

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Death Penalty: Take A Stand Digital Installation

8. May 2011

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I thought this was a pretty neat digital installation in France’s National Library, helping to raise awareness and generate petition signatures for a movement against the death penalty. Featuring two large screens mounted on either side of a hallway, one side with a prisoner about to be executed, and the other, a soldier standing tall, [...]

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The Lynx Stream Mobile App

8. May 2011

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Lynx have just launched a seriously cool new mobile app called the “Lynx Stream”. In true Lynx style, the app is built around your big nights out, more specifically the ones that you can’t remember! So, Lynx and the guys at Razorfish have created an app that tracks all your mobile activity on a night [...]

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Ben & Jerry’s Fair Tweets Campaign

6. May 2011

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Love this. Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, [...]

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Anti-Fur iAd Campaign From Austria

5. May 2011

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I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe [...]

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Budweiser “Poolball” Experiential Campaign

4. May 2011

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I’ve got a few friends who’d do kill to get a game of this… Budweiser “Poolball” is a concept created by our friends at Ogilvy Agrentina, combining the things guys like most, football, beer and a night on the town with their mates, into an oversized game of pool, played with mini soccer balls. The [...]

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Fiat: Street Evo iPhone App Case Study

3. May 2011

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Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]

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Heineken: Interactive Mirror Installation

3. May 2011

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Heineken have been producing some pretty innovative digital work recently, a few days ago we were looking at the “Heineken Star Player” app and today we’re talking light art. Minivegas recently created this interactive mirror in Milan for Heineken that allowed users to create light art on site with their body. It looks pretty cool [...]

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Infographic: The Daily Deals Breakdown

3. May 2011

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With so much talk at the moment on the battle of the online deals I thought this Infographic, from Online MBA was a nice little summary of the main four; LivingSocial, Groupon, Facebook Deals and Google Offers. It shows an interesting comparison of where the two most recent players, Facebook Deals and Google Offers, are sitting [...]

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Rippled: Light Painting With Glow Sticks

3. May 2011

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This is an amazing piece of light painting by local Melbourne director Darcy Prendergast, created for All India Radio’s new sound track, Rippled, which provides almost four minutes of pure eye candy. The video has been six months in the making and is all shot in camera, frame by frame, by real people, in the [...]

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PepsiCo Social Vending Machine Demo

1. May 2011

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There has been a lot of talk about Pepsi’s use of social media, with millions of Facebook fans and Twitter followers generated out of big budget campaigns. But this is just a little bit different, introducing the new Pepsi Social Vending Maching. This video shows the full capabilities of the digitally-connected touch-screen social vending machine, which [...]

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Heineken Star Player: Live Football Gaming App

1. May 2011

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Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and [...]

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