Archive | May, 2011

Infographic: The Value of Social Commerce

16. May 2011

29 Comments

Here’s the latest social commerce infographic showing some compelling stats as to why brands are sitting up and taking notice of the potential ROI that social commerce can drive for them. This infographic was created by Spinback (e-commerce sharing plugins), which is now part of Facebook marketing company Buddy Media. We’ve seen a few of [...]

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BrandZ: Top 100 Most Valuable Brands 2011

15. May 2011

10 Comments

The WPP comissioned BrandZ report for the Top 100 Most Valuable Global Brands 2011 has been released and here is a video documenting the countdown from last to first place. There has been plenty of movement this year, in particular, from Apple who rose almost 85% on the back of the iPad to become the [...]

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Introducing The Google Chromebook

13. May 2011

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Here comes Google’s big push for the new Chromebook, with the release of this quirky animation in the ever expanding demo video style they are becoming famous for. It’s kinda funny, looks great and presents in that almost infographic style that keeps you entertained all the way… Google launches the Chromebook on June 15, with [...]

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The Vodafone Pixel Hunt

13. May 2011

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This was a great little promo for Vodafone’s release of the LG Optimus in Germany, created to help highlight the quality of the 5 mega pixel camera. The promotion was called the Vodafone Pixel Hunt, and was based around an online game that held a 5 Million Pixel image that just happened to be holding [...]

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World’s Largest Projection Mapping Event

12. May 2011

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Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]

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Guinness iAd: More Life in the Dark

11. May 2011

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Here’s the first iAd from Diageo UK’s brand Guinness and it looks pretty damn good. This is part of a larger multi-platform digital campaign ‘There’s More Life in the Dark’. The campaign aims to inspire users to enjoy a great night out! Guinness have released this promotional video, created by Tullo Marshall Warren, to demonstrate [...]

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FRAMED* Digital Art iPhone App

11. May 2011

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This is a pretty cool concept from design agency Tha Ltd. They have developed Framed* a ‘platform for new art forms’ which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens. Framed* consists of an iPhone app that links to a 40 inch Samsung LED display, allowing [...]

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Social Memories Facebook Book App

10. May 2011

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Don’t you just love it when convergence of the real and digital worlds flip right around the other way? Enter the “Social Memories” Facebook Book App, that allows you to automatically generate a 30 page premium book directly from your Facebook updates, friends and the surrounding social interaction. The Facebook Book App also manages to [...]

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Russian “Facebook” Roulette App Concept

10. May 2011

6 Comments

Here is a great little concept for Russian Standard Vodka by a few students from the Miami Ad School in Europe, it’s completely fake of course, but conceptually very cool, and all from the next generation of industry creatives prepared to push the boundaries, which is exciting to see. The Russian “Facebook” Roulette App is [...]

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Nutricia: Dual-Screen Pregnancy iPhone App

9. May 2011

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This is an interesting iPhone app from Belgium babyfood company Nutricia. Nutricia support new parents throughout Belgium and were looking for a way to offer support even before babies are born. They developed Baby Connection, an iPhone app that offers dual functionality that lets both parents get involved at every step of the pregnancy. The [...]

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KLM Tile & Inspire Facebook App

8. May 2011

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Here is a nice Facebook app from KLM. They have tapped into the Dutch national pride by inviting people to have some fun with Delft blue tiles, which are a big part of Dutch tradition! Users can decorate their profile picture, add an inspirational saying and share with friends by using the KLM ‘Tile Yourself’ [...]

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Death Penalty: Take A Stand Digital Installation

8. May 2011

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I thought this was a pretty neat digital installation in France’s National Library, helping to raise awareness and generate petition signatures for a movement against the death penalty. Featuring two large screens mounted on either side of a hallway, one side with a prisoner about to be executed, and the other, a soldier standing tall, [...]

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The Lynx Stream Mobile App

8. May 2011

7 Comments

Lynx have just launched a seriously cool new mobile app called the “Lynx Stream”. In true Lynx style, the app is built around your big nights out, more specifically the ones that you can’t remember! So, Lynx and the guys at Razorfish have created an app that tracks all your mobile activity on a night [...]

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Ben & Jerry’s Fair Tweets Campaign

6. May 2011

12 Comments

Love this. Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, [...]

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Anti-Fur iAd Campaign From Austria

5. May 2011

5 Comments

I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe [...]

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Budweiser “Poolball” Experiential Campaign

4. May 2011

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I’ve got a few friends who’d do kill to get a game of this… Budweiser “Poolball” is a concept created by our friends at Ogilvy Agrentina, combining the things guys like most, football, beer and a night on the town with their mates, into an oversized game of pool, played with mini soccer balls. The [...]

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Fiat: Street Evo iPhone App Case Study

3. May 2011

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Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]

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Heineken: Interactive Mirror Installation

3. May 2011

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Heineken have been producing some pretty innovative digital work recently, a few days ago we were looking at the “Heineken Star Player” app and today we’re talking light art. Minivegas recently created this interactive mirror in Milan for Heineken that allowed users to create light art on site with their body. It looks pretty cool [...]

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Infographic: The Daily Deals Breakdown

3. May 2011

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With so much talk at the moment on the battle of the online deals I thought this Infographic, from Online MBA was a nice little summary of the main four; LivingSocial, Groupon, Facebook Deals and Google Offers. It shows an interesting comparison of where the two most recent players, Facebook Deals and Google Offers, are sitting [...]

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Rippled: Light Painting With Glow Sticks

3. May 2011

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This is an amazing piece of light painting by local Melbourne director Darcy Prendergast, created for All India Radio’s new sound track, Rippled, which provides almost four minutes of pure eye candy. The video has been six months in the making and is all shot in camera, frame by frame, by real people, in the [...]

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