industry news, social media, insights, and other great digital trends from all over the world.
Archive | May, 2011
HTC Desire Interactive iAd
We’re seeing some engaging ads with the release of the latest iAds recently and here ‘s one from 2359 Media who have developed a fully interactive gesture-based iPad ad for HTC to promote the release of HTC Desire S in Singapore. Utilizing HTML5, it features an interactive banner ad, a fully animated introduction screen and [...]
Continue reading...NuFormer 3D Video Mapping Interactivity Test
31. May 2011
We’ve seen some great projection mappings from NuFormer before. Here is a demo video of their latest technology which shows new interactive techniques combined with 3D video mapping. This latest addition of technology adds to the experience of the spectators by letting them interact with the projection. All types of branded content, logos or product [...]
Continue reading...McDonalds Burger Roulette App Concept
30. May 2011
This is another good concept from the Miami Ad School Europe. This student concept has been designed for McDonald’s and is a fun approach to a product finder app. The Facebook app, Burger Roulette, offers to help find the perfect burger for your mouth. You can then share this selection on Facebook. The app is [...]
Continue reading...Infographic: Artistic Impression of Social Media
29. May 2011
This is a fun Infographic that caught my attention and I couldn’t resist posting it. In terms of what you’d usually look for in an infographic it’s not up there with those that provide interesting facts and figures but it does display quite nicely, an artistic impression of some of our favourite (and not so [...]
Continue reading...The Great Banner Sale: GRAACC
29. May 2011
This is a simple but effective way to get people to engage with a charity by making them part of the marketing process. Ogilvy Brazil created this interactive camapign for GRAACC which is a hospital that offers free treatment for children with cancer. As a NGO they rely on monthly donations in order to continue [...]
Continue reading...Projection Mapping: New Museum in NYC
29. May 2011
Here is a cool projection mapping event for the New Museum in New York. On Saturday May 7th over 5,000 perople came to see this Flash:Light display as it transformed the facade of the New Museum. Light Harvest Studio along with Nuit Blanch New York put together this group of artists working in non-electronic mediums [...]
Continue reading...Red Cross Miles: Social Donation Concept
26. May 2011
Red Cross Miles from Angeliki Karnoupaki on Vimeo. Here is a nice little concept for Red Cross by a few students from the Miami Ad School in Europe. Instead of asking people to donate money the students came up with a concept whereby people could donate their air miles to transport Red Cross staff, therefore [...]
Continue reading...Turkcell Twitter Campaign: #Turkcell
26. May 2011
This is a great campaign for Turkcell who were looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency, Rabarba from İstanbul, developed a campaign that would be a great fit for their target market. In order to attract heavy internet users, who tend to avoid online advertising, they created a unique [...]
Continue reading...Stockholm: The Homeless Banner Campaign
25. May 2011
Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home… When users got to the micro-site, they were promoted [...]
Continue reading...Mercedes-Benz Tweet Race Case Study
24. May 2011
Did everyone catch the Mercedes-Benz Tweet Race back in February this year? Well, they were a few days late due to some bad weather, but they made it through and here is the campaign case study to prove it was a big success. The campaign had almost 30,000 active participants with over 72,000 Facebook Fans [...]
Continue reading...Infographic: The Real Cost Of Social Media
22. May 2011
What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on the cost of social media. So how do your social media costs compare? These stats, which have been aggregated by Focus.com, show some good [...]
Continue reading...GagaVille: Lady Gaga’s FarmVille Campaign
22. May 2011
We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]
Continue reading...UNICEF: Donate A Word Campaign
22. May 2011
It looks like the Miami Ad School is producing some great talent of late, and here is another nice conceptual piece from current students Lisa Zeitlhuber and Katharina Schmitt, designed to create a new way to donate money for child education. It’s the “Donate A Word” campaign for UNICEF that utilises the spelling feature inside [...]
Continue reading...Selfridges “Project Ocean” Digital Installation
21. May 2011
This is a pretty unique campaign from London retailer Selfridges. In what they are calling “retail activism” the famous upscale department store is utilising all of their creative elements (online and offline) to raise awareness of the issues of sustainability, overfishing and marine protection. The campaign, created by UK based agency 18 feet & rising [...]
Continue reading...Friskies: HTML5 iPad Games For Cats
21. May 2011
So I’m pretty sure this will be on just about every blog in the world over the next week… As a general rule, if you were to take the iPad and combine that with Cats you’ve got something pretty flammable! But when you can actually download and try it for yourself at home, you might [...]
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31. May 2011
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