Archive | April, 2011

The IKEA 365 Campaign Case Study

14. April 2011

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It’s not directly digital, but cool none the less… Here is the IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys at Lemz created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough [...]

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Hyper Island Launches The “Intern” Store

12. April 2011

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Stay tuned this week, as the guys over at Hyper Island are launching their own app store, well, its actually an “intern” store that looks like an app store, so if you want to grab some of the worlds best young digital talent to intern at your agency, you best check out the intern site [...]

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Cellcom: Live “Interactive” Facebook Concerts

12. April 2011

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Cellcom, Israel’s largest telco has launched a series of live, interactive Facebook concerts to be broadcast each night for two hours. Cellcom are inviting the very best bands and performers in the country to play live to thousands of awaiting Facebook fans, who will in turn, be beamed in via webcam and empowered to make [...]

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Desperados Beer YouTube Takeover

11. April 2011

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Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]

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GOAB: Social Commerce TV

10. April 2011

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In this increasingly digitally focused world how does TV compete with the latest real time, highly targeted social experience? The guys at digital agency Syzygy have built this concept app, GOAB, which takes the idea of social and commercial layering within TV to the next level. The app transforms the users handset (tablet/mobile) into a [...]

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3LiveShop: The Future Of Shopping Is Here.

10. April 2011

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I see a lot of cool things every day. But not many are actually game changers, things that would shape industry, behavior, service or experiences… This one will… But not everyone will like it! 3 have just launched the “3LiveShop” a sort of video call through your computer/webcam that blends a seamless sales and service [...]

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Hyundai Accent 3D Projection Mapping Event

8. April 2011

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Well it seems like this is becoming some sort of 3D Projection Mapping week… But, you should like this one too, it’s a little different to what you’ve probably seen in this space, and while its not an interactive projection mapping installation (I really wished it was), it different, and that makes it cool. The [...]

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Vodafone Mobile 3D Projection Mapping

8. April 2011

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Vodafone has launched a small scale 3D Projection Mapping installation to showcase the evolution of mobile, taking you from the very first Motorola brick, through to the first text message and colour screen right up to more recent GPS phones and the Android, all part of an ongoing “What’s Next” campaign… But at the end [...]

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Xbox Kinect: Become Your Own Souvenir!

7. April 2011

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Wow. This is a seriously cool digital installation based in La Rambla, Barcelona, a place made famous by street artists posing as those crazy “human sculptures” along with the tens of thousands of tourists who come to see those street performers stand… still… The crew at blablablab.org gathered to reverse the roles, developing a digital [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

5. April 2011

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The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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Introducing The Google +1 Button… Like?

5. April 2011

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Well, here comes Google’s first real shot at Facebook, introducing the +1 button, essentially, Google’s own “like” button and a step into social that will start appearing for people who have joined the experiment in Google Labs. The +1 button will hit search results from this week, allowing people to “+1″ search results, leaving a [...]

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Infographic: Mobile Statistics, Stats & Facts 2011

4. April 2011

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Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011. I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011. The infographic shows that over 1 billion of the worlds 4+ [...]

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Gmail Motion: Google’s April Fools

3. April 2011

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In case you didn’t catch it over the weekend, here is the 2011 Google April Fools prank for every Gmail user out there. Gmail Motion, a new gesture based, web cam activated way to use Gmail that converts your natural movements to email conversations, you’ll know it’s a joke after just a few seconds, but [...]

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Skittles “Touch” YouTube Ads

2. April 2011

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Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]

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