Archive | April, 2011

Hyundai Real Life “Likes” via RFID at AutoRAI

30. April 2011

8 Comments

Well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand. I wonder if that was a little embarrassing for both agencies [...]

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AT&T: Augmented Reality Facebook App

28. April 2011

3 Comments

You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends [...]

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Orange: #myroyalplate Twitter Campaign

27. April 2011

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Last week Aden posted a nice like campaign from Orange ‘Predict-A-Chick‘ and this week they have just launched My Royal Plate which is a fun little campaign that takes advantage of the hype surrounding the pending Royal Wedding. The campaign invites users to Tweet a special un-royal moment that they would like to remember to [...]

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Infographic: The Social Consumer

26. April 2011

14 Comments

We are already seeing that this year is going to be an exciting one for brands to embrace social commerce with smart, innovative campaigns. Brands are moving towards integrating physical and online stores into the consumer’s shopping experience to leverage the ‘social consumer’ who shops with social intelligence using their social graph. This infographic from [...]

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Kung Fu Panda 2 Facebook Parade

26. April 2011

5 Comments

Love this. With every new movie release comes an increasingly important social component that can now make or break an opening weekend. Gone are the days of the famous microsite that plays the latest trailer and challenges you to an advergame… Those days only started a few years ago for the big film studios, and [...]

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Renault Pushes Facebook “Likes” via RFID

26. April 2011

7 Comments

I suspect the use of RFID with social integration will step up a few notches this year, we’ll see it at more events, in more stores and as part of more brand experiences as agencies tech-up and brands look to innovate in 2011. Infact, I’m working on a very cool brand experience using RFID technology [...]

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Volkswagen Passat LinkedIn Challenge

25. April 2011

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Here is one of the very first branded experiences utilising the new LinkedIn API, and interestingly, it’s for the new Volkswagen Passat campaign in the Netherlands, helping to remind people that its seriously packed full of standard features, just like most peoples LinkedIn profiles! Volkswagen’s LinkedIn campaign called “LinkedUit” or (LinkedOut) gives anyone who challenges [...]

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Nike “Zlatan” Zuperfly Virtual Experience

22. April 2011

7 Comments

Know Zlatan Ibrahimovic? Well he plays for AC Milan and has just over 1 million fans on Facebook, so I’m assuming her is a half decent player! So if you’re a fan, you can now play Nike’s “Zuperfly” Game, well actually, its more of a virtual experience seeing the guys from Naked Communications in Sweden [...]

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Orange: Predict-A-Chick Has Hatched!

21. April 2011

7 Comments

If you didn’t catch it about a week ago, Orange was running a cool little campaign called Predict-A-Chick on TheFeed, streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for “First to Hatch” and even things the “Loudest Tweeter”… You could make your predictions and then [...]

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Chromaroma: Gamifying London Transport

19. April 2011

6 Comments

To kick it off… Think of Chromaroma as an automated version Foursquare for public transport in London! Weird right? Well, maybe not… Public transport is one of those things you use every day with out thinking and its often the most boring part of your day, so what if you could be part of an [...]

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“Saving Lives” Interactive Digital Billboard

19. April 2011

8 Comments

Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters combined with interactive digital billboards and pressure sensors, the guys at LG2 have created a very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster [...]

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Burberry “Holographic” Catwalk Show In Beijing

18. April 2011

8 Comments

Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special “Holographic” Catwalk show that featured just 6 “real” models and a multiplying array of holographic models that were almost undetectable and seamlessly integrated into the [...]

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Magnum Pleasure Hunt Across The Internet

17. April 2011

9 Comments

Here is the latest global campaign from Magnum, this time to launch the all new Magnum Temptation Hazelnut ice-cream. To do that, they’ve created an Advergame called “Magnum Pleasure Hunt Across The Internet” and it follows the concept pioneered by the Lynx Party Across The Internet campaign, but this is much more Advergame, than the [...]

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Carlsberg launches global digital campaign

17. April 2011

4 Comments

Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.

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SAS “Up for Grabs” Facebook Campaign

14. April 2011

7 Comments

This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]

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