Archive | March, 2011

Mercedes-Benz: Transparent Walls Installation

9. March 2011

5 Comments

Mercedes-Benz have created an innovative digital installation to showcase a new feature called “pre-safe”, an automatic detection system looking for road danger, that actually has the power to take control of the car to avoid possible incidents, like say, emergency breaking. So, the guys at agency Jung von Matt/Elbe in Germany, created “Transparent Walls” in busy suburban streets to help [...]

Continue reading...

Lipton Ice Green Tea: Positive Projects Sydney

9. March 2011

2 Comments

Here is something pretty cool, different, green and local from Lipton, who have just launched their first “positive projects” urban arts initiative here in Sydney. While at first this might just look like a huge mural, it becomes a living, breathing “green” work of art on the streets of Sydney. It’s the first in a serious of new “green” [...]

Continue reading...

Mobile Report: In-Depth Mobile Web Typology

8. March 2011

5 Comments

Here is potentially the first “Mobile Web User Report” of 2011, featuring in-depth responses from almost 2,000 people in Germany and the UK. The report, which was created by the guys over at MRM Worldwide, provides an interactive dashboard to help you deep dive into the stats, however you will have to register (for free) [...]

Continue reading...

AXA: Interactive TV iAd Experience

7. March 2011

6 Comments

Here is another pretty cool campaign from AXA in Belgium on the back of some great recent work. It’s what they are calling an iMmercial, which makes no sense, but sounds fantastic, creating an interactive experience from a live TV ad using QR codes and your iPhone. When you scan the QR code during the TV [...]

Continue reading...

Beyond Earth Hour: iPhone and Android apps

7. March 2011

1 Comment

Earth Hour is just a few weeks away, and they are about to release a neat iPhone App to help extend the event beyond a single hour as part of “Beyond The Hour“. The app will provide users with the ability to explore the worlds pledges that have been submitted online or via the app, [...]

Continue reading...

Old Spice: Behind The Scenes Video

6. March 2011

2 Comments

I thought it might be nice to start the week with something a little different, so here is the Old Spice behind the scenes video that was released last week, giving just a little insight into the Old Spice world while reminding us that there is still some cool stuff on the way. That’s a pretty cool [...]

Continue reading...

Splinter Cell: World’s First Layar AR game

5. March 2011

4 Comments

Here is an interesting take on alternate reality campaigns. For the launch of the latest Tom Clancy game, Splinter Cell Conviction, UBISOFT teamed up with Layar to create the worlds first AR game on the popular Augmented Reality iPhone platform called Layar. The game challenged players (and the media) to follow clues that were delivered [...]

Continue reading...

Volkswagen Fox: Twitter Zoom Campaign

2. March 2011

20 Comments

Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]

Continue reading...

Facebook: Plant/Life Balance Campaign App

1. March 2011

7 Comments

Today we are launching a pretty cool social campaign designed to help people Increase their Plant/Life Balance. It starts off with a 20,000+ plant give away at major train stations across Australia, with each plant having a special code to be activated through a Facebook app that aims to combine the digital and physical words into an innovative social [...]

Continue reading...

AXE Excite iAd Demo

1. March 2011

5 Comments

Here is AXE’s first iAd, launched as part of their latest campaign (see below, they are the European version of Lynx). On first impression it’s not nearly as in depth and engaging as some of the previous iAds I’ve posted, it’s essentially just serving as a branded content piece. The app lets you engage with the famous AXE angels [...]

Continue reading...