Archive | March, 2011

Immaterials: Light Painting The WiFi World

20. March 2011

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This is a really cool project that uses the “Light Painting” photography technique to help map and capture how invisible wifi networks actually look in our every day life. They built a 4 meter high rod containing 80 LEDs with a device that measures WiFi signal strength, the stronger the signal, the more LEDs light [...]

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Nokia Ovi Maps: Directions Through Song

20. March 2011

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Nokia has just teamed up with the guys from Chromeo to not only create the worlds shortest album, but to create the worlds first navigation system that gives directions through song. The video above is a great little content piece about making the new “Drive Time” album for Nokia Ovi Maps navigation, and forms part [...]

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Next-Gen Immersive 3D iAds

19. March 2011

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While you will have seen some pretty high-end iAds on Digital Buzz, iAds that tell stories through microsites, animations or even games… This new iAd platform from Cooliris and InMobi is built to deliver shorter, sharper, immersive 3D product experience ads in competition to what we’ve been accustom to with the big budget, rich experience [...]

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iPad 2 “Magic Mirror” Augmented Reality App

17. March 2011

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Straight out of the blocks for iPad 2 is the new “Magic Mirror” Augmented Reality iPad App using advanced facial tracking and user recognition features to deliver the magic mirror experience. While this demo presents a totally playful experience, it’s the tech smarts combined with the iPad 2′s features that will be quite exciting for [...]

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Video: The Future Of Digital Displays

15. March 2011

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While a lot of the examples here are very much in the “Future”, companies are powering ahead with concepts to push touch screen digital displays to the next level. So here is a future vision video by Corning, the guys who make the Gorilla Glass that is used on over 200 million mobile devices, on [...]

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Lynx: Augmented Reality Angel Ambush

15. March 2011

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At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard. As passers by walk onto the Lynx [...]

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GT5: Google Street View Web Banner

14. March 2011

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Here is a different kind of banner, created for the launch of Gran Turismo 5, it enables users to experience some of the worlds most famous race tracks through a Google Maps banner campaign, aiming to highlight the photo realistic gaming experience that the new Gran Turismo 5 provides. And while the banner is probably [...]

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Diesel Island: Join the Land of the Stupid

13. March 2011

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Diesel has launched their latest campaign; Diesel Island: Land of the Stupid, Home of the Brave. An interesting microsite concept to showcase items from their new range, on top of a pretty cool video the site takes you through the island’s history (including a suitably stupid national anthem), island street view that manages to take [...]

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Volkswagen: Virtual Test Drive Inside Print Ad

13. March 2011

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Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]

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Hot Wheels 3D Projection Mapping in Sydney

11. March 2011

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I may be biased because this was in Sydney last night, but this installation from Hot Wheels is probably one of the best 3D projection mapping events I’ve seen yet, and certainly the fastest! Muse Amsterdam teamed up with Hot Wheels to for a secret race with the Skull Racers destroying Customs House at Circular Quay and [...]

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