Archive | March, 2011

Hasbro: “Guess Who” Social iPhone App

30. March 2011

2 Comments

Two guys from the Miami Ad School recently produced an idea to help make old school games like “Guess Who” a little more relevant in todays social world… So they came up with an app idea that brings your entire Facebook friend network into one giant social game of guess who. On the back of [...]

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Carlsberg “Unbottle Yourself” Campaign App

29. March 2011

7 Comments

Carlsberg is on a mission to unbottle an entire nation, the problem is, that nation is Sweden, supposedly one of the most reserved nations in the world. So, Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges to help get more out of people. Starting in the 5th of [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011

5 Comments

The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]

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Adidas France: 3D Projection Mapping

28. March 2011

8 Comments

So here is a little eye candy for you, and while I’m certain this type of 3D projection mapping installation is already being superseded by more interactive and immersive experiences, as you’ve no doubt seen here on Digital Buzz over the last six months, it’s still kinda cool just to see something that looks great. [...]

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Foursquare Check In Activated Dog Treats!

28. March 2011

8 Comments

If you can excuse the demo video, you’ll find a seriously cool Foursquare campaign installation for GranataPet in Germany, who make a leading range of ultra-premium pet foods. The idea was to target dog owners as they take their best friend for a walk, positioning a socially activated installation on a key walking path. Dog [...]

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Color: The Location Based Social Photo App

27. March 2011

7 Comments

Instagram has taken the app world by storm, but here comes the challenger in a universe obsessed with instant photo sharing, complete with a tonne of great social features, and minus the need to “filter” everything for coolness, instead, showcasing location based group albums. Now, it’s not just “location” as the primary feature, its actually [...]

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Twitter: 5th Anniversary Celebration Video/Stats

27. March 2011

3 Comments

Last week Twitter celebrated its 5th birthday, along with the journey to get here through a nice three minute video featuring a number of personalities, politicians and celebrities who love to tweet. They’ve also released a number of key statistics to help mark the day, revealing that there are now over 460,000 new twitter accounts [...]

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Crysis 2: Live Alien Invasions Experiential

24. March 2011

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Crysis 2 hits the shelves today and with that, they’ve launched an interesting experiential across the buildings of London and Paris. The Crysis 2 team has hit the streets with a projection mapping crew and xBox in hand to give gamers the ultimate teaser, a hands on Crysis 2 gaming experience that would be projected [...]

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Qualcomm: AR Experiential Mobile Campaign

22. March 2011

11 Comments

This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]

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24h Coca-Cola + Maroon 5 Crowdsourcing Gig

21. March 2011

20 Comments

Well we are just one day away from Coca-Cola’s crowdsourcing campaign featuring Maroon 5. The idea is that Maroon 5 will open up their studio for a 24h live stream event on Facebook with Coca-Cola, working together to with their social communities to concept, write, record and produce a new song in just 24 hours, [...]

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