Archive | March, 2011

Hasbro: “Guess Who” Social iPhone App

30. March 2011

2 Comments

Two guys from the Miami Ad School recently produced an idea to help make old school games like “Guess Who” a little more relevant in todays social world… So they came up with an app idea that brings your entire Facebook friend network into one giant social game of guess who. On the back of [...]

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Carlsberg “Unbottle Yourself” Campaign App

29. March 2011

7 Comments

Carlsberg is on a mission to unbottle an entire nation, the problem is, that nation is Sweden, supposedly one of the most reserved nations in the world. So, Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges to help get more out of people. Starting in the 5th of [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011

5 Comments

The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]

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Adidas France: 3D Projection Mapping

28. March 2011

8 Comments

So here is a little eye candy for you, and while I’m certain this type of 3D projection mapping installation is already being superseded by more interactive and immersive experiences, as you’ve no doubt seen here on Digital Buzz over the last six months, it’s still kinda cool just to see something that looks great. [...]

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Foursquare Check In Activated Dog Treats!

28. March 2011

8 Comments

If you can excuse the demo video, you’ll find a seriously cool Foursquare campaign installation for GranataPet in Germany, who make a leading range of ultra-premium pet foods. The idea was to target dog owners as they take their best friend for a walk, positioning a socially activated installation on a key walking path. Dog [...]

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Color: The Location Based Social Photo App

27. March 2011

8 Comments

Instagram has taken the app world by storm, but here comes the challenger in a universe obsessed with instant photo sharing, complete with a tonne of great social features, and minus the need to “filter” everything for coolness, instead, showcasing location based group albums. Now, it’s not just “location” as the primary feature, its actually [...]

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Twitter: 5th Anniversary Celebration Video/Stats

27. March 2011

3 Comments

Last week Twitter celebrated its 5th birthday, along with the journey to get here through a nice three minute video featuring a number of personalities, politicians and celebrities who love to tweet. They’ve also released a number of key statistics to help mark the day, revealing that there are now over 460,000 new twitter accounts [...]

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Crysis 2: Live Alien Invasions Experiential

24. March 2011

3 Comments

Crysis 2 hits the shelves today and with that, they’ve launched an interesting experiential across the buildings of London and Paris. The Crysis 2 team has hit the streets with a projection mapping crew and xBox in hand to give gamers the ultimate teaser, a hands on Crysis 2 gaming experience that would be projected [...]

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Qualcomm: AR Experiential Mobile Campaign

22. March 2011

11 Comments

This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]

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24h Coca-Cola + Maroon 5 Crowdsourcing Gig

21. March 2011

20 Comments

Well we are just one day away from Coca-Cola’s crowdsourcing campaign featuring Maroon 5. The idea is that Maroon 5 will open up their studio for a 24h live stream event on Facebook with Coca-Cola, working together to with their social communities to concept, write, record and produce a new song in just 24 hours, [...]

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Immaterials: Light Painting The WiFi World

20. March 2011

2 Comments

This is a really cool project that uses the “Light Painting” photography technique to help map and capture how invisible wifi networks actually look in our every day life. They built a 4 meter high rod containing 80 LEDs with a device that measures WiFi signal strength, the stronger the signal, the more LEDs light [...]

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Nokia Ovi Maps: Directions Through Song

20. March 2011

3 Comments

Nokia has just teamed up with the guys from Chromeo to not only create the worlds shortest album, but to create the worlds first navigation system that gives directions through song. The video above is a great little content piece about making the new “Drive Time” album for Nokia Ovi Maps navigation, and forms part [...]

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Next-Gen Immersive 3D iAds

19. March 2011

4 Comments

While you will have seen some pretty high-end iAds on Digital Buzz, iAds that tell stories through microsites, animations or even games… This new iAd platform from Cooliris and InMobi is built to deliver shorter, sharper, immersive 3D product experience ads in competition to what we’ve been accustom to with the big budget, rich experience [...]

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iPad 2 “Magic Mirror” Augmented Reality App

17. March 2011

7 Comments

Straight out of the blocks for iPad 2 is the new “Magic Mirror” Augmented Reality iPad App using advanced facial tracking and user recognition features to deliver the magic mirror experience. While this demo presents a totally playful experience, it’s the tech smarts combined with the iPad 2′s features that will be quite exciting for [...]

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Video: The Future Of Digital Displays

15. March 2011

12 Comments

While a lot of the examples here are very much in the “Future”, companies are powering ahead with concepts to push touch screen digital displays to the next level. So here is a future vision video by Corning, the guys who make the Gorilla Glass that is used on over 200 million mobile devices, on [...]

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Lynx: Augmented Reality Angel Ambush

15. March 2011

13 Comments

At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard. As passers by walk onto the Lynx [...]

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GT5: Google Street View Web Banner

14. March 2011

6 Comments

Here is a different kind of banner, created for the launch of Gran Turismo 5, it enables users to experience some of the worlds most famous race tracks through a Google Maps banner campaign, aiming to highlight the photo realistic gaming experience that the new Gran Turismo 5 provides. And while the banner is probably [...]

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Diesel Island: Join the Land of the Stupid

13. March 2011

5 Comments

Diesel has launched their latest campaign; Diesel Island: Land of the Stupid, Home of the Brave. An interesting microsite concept to showcase items from their new range, on top of a pretty cool video the site takes you through the island’s history (including a suitably stupid national anthem), island street view that manages to take [...]

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Volkswagen: Virtual Test Drive Inside Print Ad

13. March 2011

6 Comments

Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]

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Hot Wheels 3D Projection Mapping in Sydney

11. March 2011

7 Comments

I may be biased because this was in Sydney last night, but this installation from Hot Wheels is probably one of the best 3D projection mapping events I’ve seen yet, and certainly the fastest! Muse Amsterdam teamed up with Hot Wheels to for a secret race with the Skull Racers destroying Customs House at Circular Quay and [...]

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