Archive | February, 2011

Case study: Standard Charted’s Facebook Game

17. February 2011

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Standard Chartered Bank embraced social media with a campaign in the United Arab Emirates. In order cut through the clutter of Ramadan advertising they turned to Facebook to create an engaging and interactive campaign.

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Flip Video: Facebook Profile Video

16. February 2011

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Here’s a cool Facebook campaign from Flip Video Singapore. They’ve just launched this Flip Your Profile app on Facebook which allows users to upload a profile video. With this app Flip Video have fused an engaging video platform into the world’s largest social network site. This app has huge amounts of potential and has been well designed in terms [...]

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Facebook 2010 Growth Stats: Infographic

14. February 2011

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I came across this Infographic today whilst reading a post on socialcommercetoday.com and had to post it along with this great little video “A LIFE ON FACEBOOK by Alex Droner” (embedded below). The article highlights that “There are 621 743 220 worldwide Facebook users, that means that 1 in 11 humans are active on Facebook”. This, together [...]

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Barbie & Ken Get Social

13. February 2011

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With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]

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Augmented Reality: Making Life Easier

11. February 2011

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Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

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Konkreet Performer for the iPad

10. February 2011

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This is a pretty cool iPad app! Konkreet Labs, in Berlin, just announced the release of their iPad app Konkreet Performer. It’s described as a music control and performance instrument that connects the musicians actions directly with the music. It has been cleverly designed to take full advantage of the power of a multi-touch device [...]

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Video projection QR code launches music album.

9. February 2011

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Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.

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Volkswagen: Inside the VW Academy

8. February 2011

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The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

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Facebook Gaming: 10 Facebook Games Stats

7. February 2011

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With Cityville reaching 100 million users in just 42 days (that’s 7x the number of people that live in the world’s largest city, Shanghai<Massage Shanghai>) it’s hard to ignore the continued Facebook gaming growth. Whether you love Facebook games or hate them they are fast becoming an integral part of the user experience. Social games-driven virtual goods [...]

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Samsung: Project Space Planes Is Live

7. February 2011

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If you’ve been following the Samsung Space Planes project you’ll be glad to know it’s well underway now, with the balloon making it to over 36,000 meters (right on the edge of space) with a successful deployment of over 200 paper planes laden with 8GB memory cards, each holding all sorts of great social content send in from [...]

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