Archive | February, 2011

Old Spice: Super Fan Phone Call + The New Ad

6. February 2011


Well here it is. The super fan phone call from the Old Spice man himself, to a very lucky 16 year old kid who’s just scored exclusive use of the new Old Spice Ad (called Scent Vacation) for the next few days (see it below). Interestingly, I’m not sure the gamble has payed off like [...]

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Honda Jazz: Interactive TV Ad / iPhone App

2. February 2011


Here is something seriously cool. Honda has just unveiled an interactive TV campaign called “This Unpredictable Life” to launch the new Honda Jazz, and with that, an iPhone app that allows you to literally grab content from the ad as it plays. The campaign was created by W+K London and uses whats called “screen hopping” that works [...]

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The Mercedes-Benz Tweet Race Starts Today

2. February 2011


You’ve probably already heard about the Mercedes-Benz Tweet Race… Well, it starts today, so make sure you jump onto the Facebook page, pick your team to tweet for and get ready to help power these cars to the finish line. The more positive tweets received, the more power the car gets, which shouldn’t be a problem [...]

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KIA: Augmented Reality TV Ads

1. February 2011


Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality [...]

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