Archive | February, 2011

Ford C-Max Augmented Reality Billboards

28. February 2011

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This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. Each installation gets one of the new Panasonic D-Imager camera’s that actively measures the users [...]

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M&M’s Internet Invasion Game

28. February 2011

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M&M’s are doing something a little different over in Denmark, utilising Bookmarklets (little Javascript apps that are launched from a bookmark) to help turn every website in the world, into part of the M&M’s “Space Heroes” internet invasion game. This style of creative strategy has been hotting up of late, with brands delivering interactive experiences accessible on any website. [...]

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Jam With The YouTube Symphony Orchestra

27. February 2011

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If you’ve ever wanted to play with the YouTube Symphony Orchestra, then here is your best chance. Qantas is giving away the chance to come down under to jam with the YouTube Symphony Orchestra in Sydney, Australia, as part of their YouTube campaign. All you have to do is jump onto their YouTube page and [...]

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We Dare: The New Wii Game For Swingers?!

27. February 2011

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Oh dear. This will probably win every award for the worst video game in 2011. It’s called “We Dare” a brand new game for Wii, that looks pretty much like a game for… yep, swingers, for people thinking about swinging, or worse, groups of teens that end up drunk becoming swingers! The game is from [...]

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The Coca-Cola Happiness Truck Experiential

26. February 2011

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Do you remember Coca-Cola’s “Happiness Machine” from last year? It managed to rack up over 3 million views on YouTube along with a tonne of brand hype. This time, Coca-Cola in Rio De Janeiro, Brazil, took that concept to the next level, creating the “Coca-Cola Happiness Truck”. The Coca-Cola Happiness Truck was driven all over [...]

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The Singing Fingers iPad App

24. February 2011

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So I’m not actually sure why I’m posting this, but I’ve got a scary feeling a few of you might just find this cool, or at least completely ridiculous enough to watch. It’s an iPad App called “Singing Fingers” and it basically lets you finger paint while singing or making sounds, then you can tap or rub any part of [...]

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The Art Of Flight Film

23. February 2011

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You may or may not know I’ve been snowboarding over in Utah for the last few weeks, having an epic time with blue bird days, massive powder dumps, back country hiking and even snow cat ridge runs. To capture that, we bought a few of the new GoPro HD Hero cameras that you can head [...]

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1 Million Facebook Likes: The Celebrations

22. February 2011

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It’s interesting to think about what a million Facebook fans might really mean to a brand, of course, that will change from brand to brand in itself, but it’s great to see the “Million Fan Thankyou” trend emerging of late, and to give you an example, here are two videos. The first from Heineken, who [...]

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360 Degree Projection Mapped Living Room

22. February 2011

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Next up, IKEA 3D projection mapped living rooms… Ok, so it’s not from IKEA just yet, but I’d be expecting to see them doing something like this pretty soon after the huge amount of exposure that the Mr Beam guys have received over this 360 Degree Projection Mapped Living Room. It’s actually kinda exciting to [...]

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The Effectiveness of Groupon: Infographic

21. February 2011

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This Infogaphic from MyCuponCodes shows some of the numbers (US) behind the mighty Groupon. With 5 Million subscribers, we all know that Groupon is huge but is it profitable for businesses? American Apparel’s recent Groupon deal – selling 133,000 group-buy Groupons at $25 (worth $50 each), demonstrates the value of attracting new customers, and the potential [...]

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