Archive | January, 2011

TweetMag iPad App Launches

19. January 2011

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TweetMag is kind of like Flipboard, but focused purely on Twitter of course! So sure, it’s not revolutionary, but it looks great and provides a more friendly user experience, a few extra features and a neat way of categorizing your feed magazines (by things like #tag, lists .etc). I don’t believe there is a whole [...]

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2011 AICP Call For Entries Campaign

19. January 2011

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Everyone loves a great case study video, so what a great way for an awards show to kick off the call for entries! The AICP will be releasing 5 special case study videos over the coming weeks to help build some hype about the upcoming awards. If this first one is anything to go by, the rest [...]

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Lacta Chocolate: Facebook Campaign Case Study

19. January 2011

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There is a reason some Facebook apps generate hundreds of thousands of fans while others just flop. Generally, success comes down to a few key things… Simplicity, Shareability and Insight. Most apps should be seriously simple, 3-4 steps, clear instructions, engaging graphics, big punchy buttons and great copy. Then they need to have the right Shareability, and [...]

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Facebook Statistics, Stats & Facts For 2011

18. January 2011

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Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in [...]

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Aston Martin Rapide: Social ARG Film?

18. January 2011

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By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]

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Adidas: adiVerse Virtual Footwear Wall

17. January 2011

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Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small. The experience is defined by a [...]

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Slideshare: Future Of Mobile Tagging Report

16. January 2011

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Whether you believe in QR codes or not (which reminds me I really need to change that poll!) this report from PSFK on The Future Of Mobile Tagging takes you down the technology path that links the real world with the virtual, helping to unlock the true potential of mobile in a consumers life. It’s [...]

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Subaru: Choose Your Own Angle

13. January 2011

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Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]

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Microsoft Surface 2.0 Demo at CES 2011

12. January 2011

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One of the biggest things launched at CES 2011 was the new Microsoft Surface 2.0. If you haven’t seen the keynote I’ll post it below, but for a slightly more indepth look at some of the surface features check out this video above from the Microsoft social media team who jumped on it after the Facebook page went a [...]

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Video Infographic: 7 Billion People

11. January 2011

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In 2011, it’s predicted that we’ll reach a global population of 7 Billion People. That’s pretty crazy seeing that just over 80 years ago, there was only 2 billion people on the planet. It might be slightly off topic, but I thought you guys wouldn’t mind seeing this from National Geographic. Enjoy!

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