Archive | January, 2011

Adidas: adiVerse Virtual Footwear Wall

17. January 2011

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Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small. The experience is defined by a [...]

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Slideshare: Future Of Mobile Tagging Report

16. January 2011

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Whether you believe in QR codes or not (which reminds me I really need to change that poll!) this report from PSFK on The Future Of Mobile Tagging takes you down the technology path that links the real world with the virtual, helping to unlock the true potential of mobile in a consumers life. It’s [...]

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Subaru: Choose Your Own Angle

13. January 2011

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Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]

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Microsoft Surface 2.0 Demo at CES 2011

12. January 2011

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One of the biggest things launched at CES 2011 was the new Microsoft Surface 2.0. If you haven’t seen the keynote I’ll post it below, but for a slightly more indepth look at some of the surface features check out this video above from the Microsoft social media team who jumped on it after the Facebook page went a [...]

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Video Infographic: 7 Billion People

11. January 2011

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In 2011, it’s predicted that we’ll reach a global population of 7 Billion People. That’s pretty crazy seeing that just over 80 years ago, there was only 2 billion people on the planet. It might be slightly off topic, but I thought you guys wouldn’t mind seeing this from National Geographic. Enjoy!

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Polar Beer: The $100,000 Team Challenge

10. January 2011

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Here is very cool campaign for Polar Beer by the guys at AlmapBBDO in Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil’s most competitive soccer teams; arch rivals “Internacional” and “Grêmio”, so what would a beer brand do? Alienate one fan base by [...]

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Nike 6.0 Launches The iDNation Community

10. January 2011

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Nike 6.0 has just launched a new version of NikeID called The iDNation. It’s a new community for creative people to be inspired, design some crazy shoes and win some fans along the way. Check out the hype video above to get a sneak peak at how the full “StyleLab” will work when it launches [...]

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Infographic: The Twitterverse

9. January 2011

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There are tonnes of apps, widgets and services out there that connect with twitter to do almost anything you desire. The catch is, with thousands of them out there, and every second one being called twitxxxx or tweetxxxx, it’s both challenging to remember what the good ones are, or find the ones that actually do [...]

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Gol Airlines: Mobile Controlled Banner Game

9. January 2011

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Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions [...]

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Android 3.0 Tablet Preview

9. January 2011

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The Android 3.0 Tablet preview has created a fair bit of hype this week at CES, and here is the demo video that has generated almost a million views on YouTube. Android 3.0′s biggest feature is the new interface, redesigned from the ground up for multi-touch tablet devices. Gmail looks great, YouTube has had a pretty cool make [...]

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Intel: “The Chase” Desktop Adventure Film

7. January 2011

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The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]

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KLM’s Passenger Social Surprise Experiment

5. January 2011

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Remember how great it felt the first time you got a social response from a brand you love or business you deal with? All the good will generated by their speedy response? Well, KLM decided to run an experiment with it’s social community, for people who check in via foursquare for flights or tweet about waiting to board [...]

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Augmented Reality Mobile Commerce iPhone App

5. January 2011

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This is the latest platform out from Total Immersion, it’s an augmented reality mobile commerce app created specifically for eye wear brands and retailers. The app uses the iPhone 4′s front facing camera to deliver a facial tracking system allowing users to “virtually” try on glasses (augmented reality style) through their iPhone 4. The platform has the [...]

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Infographic: Most Viewed/Shared Brands 2010

4. January 2011

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This is an updated infographic from earlier in 2010, but here is the final wrap for what was the most shared and most viewed brands of 2010, as compiled by the guys at Viral Ad Network. Fifa’s Shakira “Waka Waka” edged out DC Shoes’ Gymkhana Three video and Old Spices’ questions, before Tipp-ex’s Hunter shoots [...]

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Audi Japan: World’s Biggest QR Code Ad

3. January 2011

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While I’m not sure if this is officially the worlds biggest QR code, I’m pretty sure this ad went down a treat in Japan, who are the world’s heaviest users of QR codes, and I experienced that first hand last year when I want snowboarding in Nagano, just about every product you buy has a [...]

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