Archive | January, 2011

Europcar: Crush Hour Campaign Case Study

31. January 2011

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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a number to call [...]

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Australian Open: Tennis Program iPad App

30. January 2011

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You may have caught this during the Australian Open over the last week or so, it’s the official iPad app program guide. And as far as I can tell, it might just be the first of its kind out there for a major international tennis event. Feel free to correct me here! The iPad App [...]

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Orange: #Winterwarmer Twitter Campaign

29. January 2011

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Did anyone here get a #Winterwarmer gift from Orange in the UK this week? Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then [...]

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Yahoo! 3D Gesture Controlled Digital Installation

27. January 2011

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This Digital Installation from Yahoo! is a pretty cool way to light up the reception area for the head office in San Francisco. It’s based off a new 3D gesture controlled system that allows passers by to interact and control Yahoo! branded content through body gestures and movement that aims to mimic natural human responses. The brief to [...]

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Burgeranch Combina: The HACK Campaign

26. January 2011

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Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called “combina” which basically means “outsmarting the system” with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed on the “combina” [...]

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Brand Bowl 2011: Social Rankings in Real Time

26. January 2011

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If you missed it last year, make sure you don’t this year! Mullen & Radian6 are teaming up again to create Brand Bowl 2011, a real time social tracking app to score the biggest ad campaigns during the 2011 Super Bowl. It’s on Feb 6, and all you have to do is tweet… It works [...]

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Amnesia Connect: Microsoft Surface To Mobile

25. January 2011

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Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched Connect, an iOS [...]

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Tron 3D Projection Mapping Skateboarding

24. January 2011

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This is probably one of the best projection mapping installations I’ve seen to date, not because of it’s sheer magnificence, animation or structure, but purely from a technological perspective… This installation is starting to push the boundaries of where projection mapping has been trapped (to some degree) for the last 12 months. The 3D projection [...]

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Interactive Installation From Hyper Island

24. January 2011

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It’s no wonder that Hyper Island is the world’s leading school for digital creatives when they are producing work like this. Students were tasked with connecting a streetwear brand to music & art as part of the advanced interface design module. Through that creative process, they produced a digital window installation where people passing by [...]

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Video Infographic: The State of Wikipedia

22. January 2011

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Wikipedia is celebrating its 10th birthday, and the start of its second decade, so Jess3 (famous for some of the worlds best infographics) have created a video infographic, showcasing where Wikipedia came from, and where it’s heading in 2011, complete with naration from one of the co-founders, Jimmy Wales. At last count, Wikipedia has over 17 [...]

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TweetMag iPad App Launches

19. January 2011

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TweetMag is kind of like Flipboard, but focused purely on Twitter of course! So sure, it’s not revolutionary, but it looks great and provides a more friendly user experience, a few extra features and a neat way of categorizing your feed magazines (by things like #tag, lists .etc). I don’t believe there is a whole [...]

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2011 AICP Call For Entries Campaign

19. January 2011

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Everyone loves a great case study video, so what a great way for an awards show to kick off the call for entries! The AICP will be releasing 5 special case study videos over the coming weeks to help build some hype about the upcoming awards. If this first one is anything to go by, the rest [...]

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Lacta Chocolate: Facebook Campaign Case Study

19. January 2011

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There is a reason some Facebook apps generate hundreds of thousands of fans while others just flop. Generally, success comes down to a few key things… Simplicity, Shareability and Insight. Most apps should be seriously simple, 3-4 steps, clear instructions, engaging graphics, big punchy buttons and great copy. Then they need to have the right Shareability, and [...]

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Facebook Statistics, Stats & Facts For 2011

18. January 2011

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Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in [...]

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Aston Martin Rapide: Social ARG Film?

18. January 2011

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By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]

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