
Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011. I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011.
The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device.
86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related.
A few of the key take outs from the video is that over 70% of the worlds population now have a mobile phone, that’s over 5 billion mobile subscribers, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books! Now that’s a pretty crazy statistic.
Apple has sold almost 60 million iPhones world wide, while Google’s Android OS is growing at 886% year on year and now activating over 160,000 devices a day, across 60 devices in over 40 countries. And at that rate, Android will come from behind to over take Apple as the leading smart phone OS in 2011.

(13 votes, average: 4.46 out of 5)

[...] Make sure your website is programmed to display for desktop and mobile media. In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 5… [...]
[...] Other eye-opening statistics from the infographic: [...]
[...] both the Apple App Store and the Google Play Store. From games, to weather, to entertainment the 1B+ world-wide smart phone users are consuming apps for 94 minutes per day, each - wow! The opportunities for developers [...]
[...] http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ [...]
[...] on http://www.digitalbuzzblog.com Share [...]
[...] moved from an emerging trend to a mandatory marketing tool. Half of all local searches are done via mobile phone. Hubspot.com reports that Mobile Internet users will reach 113.9 million in 2012, up 17% from 2011. [...]
[...] live in a world becoming increasingly governed by technology. According to 2011 statistics from Microsoft Tag, of the 4 billion mobile phones in use 1.08 billion are smartphones and 3.05 billion are SMS [...]
[...] and day of week. And mobile usage looks destined to increase from here: DigitalBuzz predicts that mobile Internet users will pass desktop Internet users within the next 3 [...]
[...] [3] See Digitalbuzzblog.com. [...]
[...] from your latest iPhone and Android models to the most basic of flip-phones, and more than 50% of Twitter users use a mobile client to talk as they go about their [...]
[...] Click here to read Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in [...]
[...] Hubspot Mobile MarketingCharts Local Search Stats MarketSearch KelseyGroup Clickz More Mobile Marketing Stats Organic Search click Through Stats Marketing Data Box Tech Crunchies Top Ten Websites For Internet [...]
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[...] nice to get some perspective on today’s mobile adoption on a global level. I recently learned that of the 6.8 billion people on the planet 4 billion of them own a mobile phone – [...]
[...] nice to get some perspective on today’s mobile adoption on a global level. I recently learned that of the 6.8 billion people on the planet 4 billion of them own a mobile phone – [...]
[...] the number of people using smartphones to access the web soaring month on month, andestimates that by 2014 mobile Internet usage will take over desktop internet use, businesses need to develop a mobile strategy and focus on optimising for mobile in certain key [...]
[...] growth of cell phones, laptops, tablets etc. is only increasing, while the use of these other devices are decreasing. [...]
[...] – DigitalBuzz [...]
[...] References: 1. http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ [...]
[...] the number of people using smartphones to access the web soaring month on month, and estimates that by 2014 mobile Internet usage will take over desktop internet use, businesses need to develop a mobile strategy and focus on optimising for mobile in certain key [...]
[...] References: 1. http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ [...]
[...] North Americans currently spend almost 3 hours per day on their mobile device, according to Microsoft Tag. That’s approximately 1/3 of the time we spend sleeping each [...]
[...] about one third of all web traffic in 2009, and in 2012 it’s at almost half, according to digitalbuzzblog.com. That means your site, depending on your target audience, is being reached by hundreds of ipad, [...]
[...] The next infographic is from DigitalBuzz. [...]
[...] http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ Share this:Like this:LikeBe the first to like this. [...]
[...] opens your business up to a whole new segment of your audience — mobile browsers. More than half of all local searches in 2011 were made via mobile phones. These consumers enter the market using location-based services, like Google’s Local search, [...]
[...] considering that half of all local searches are performed via mobile, and that mobile Web usage is expected to overtake [...]
[...] products and to make purchasing decisions. In case you have any doubts, though, check out this powerful infographic. What that means to you as a marketer is that it has become imperative to provide a great [...]
[...] digitalbuzzblog.com via Toure on Pinterest [...]
[...] Currently, 91% of all mobile Internet use is “social”. Optimizing your website on the basis of visitor intent can help you win this high stakes battle for a prospect’s mind. [...]
[...] Currently, 91% of all mobile Internet use is “social”. Optimizing your website on the basis of visitor intent can help you win this high stakes battle for a prospect’s mind. [...]
[...] and effectiveness of mobile devices Over 1 billion of the worlds 4+ billion mobile devices are smartphones and 3 billion are SMS enabled In the U.S. 9 out of 10 people are mobile subscribers [...]
[...] and effectiveness of mobile devices Over 1 billion of the worlds 4+ billion mobile devices are smartphones and 3 billion are SMS enabled In the U.S. 9 out of 10 people are mobile subscribers [...]
[...] and effectiveness of mobile devices Over 1 billion of the worlds 4+ billion mobile devices are smartphones and 3 billion are SMS enabled In the U.S. 9 out of 10 people are mobile subscribers [...]
[...] We have just found an awesome infographic with brilliant mobile phone usage stats and facts from 2011, thanks to DigitalBuzzBlog.com [...]
[...] say that the mobile internet is poised to take over desktop internet usage by the year 2014 (Digital Buzz Blog). For these very reasons alone, it is imperative that local businesses, old school or fresh on the [...]
Thanks for the creative display of data. But your pie chart leaves me scratching my head. lol
[...] course, much of this is in line with global expectations – and mobile internet is expected to overtake desktop internet usage as early as in 2014. With its sheer size of population, it wont be too [...]
[...] you’re a restaurant or small business, about half of your local searches are performed on mobile devices – so you’ve got to make sure your website is [...]
[...] By 2014, mobile internet should take over desktop internet use. infographic http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-fact…; [...]
[...] Statistics taken from the following: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ [...]
[...] Microsoft Tag, 2011 You can follow any responses to this entry through the RSS 2.0 [...]
[...] may have been a break out year for mobile use and technology but in 2013 mobile needs are accelerating and the mobile agenda will have to focus on increasing [...]
[...] Internet usage should overtake desktop/laptop-based usage by 2014 (source: Microsoft Tag via Digital Buzz, April 2011). This seems to be a fairly strong argument for targeting mobile traffic all on it’s [...]
[...] Microsoft Tag’s 2011 Mobile Statistics, Stats, Facts [...]
[...] which is equivalent to 87% of the world’s population. Women aged between 35 to 54 are apparently most active in mobile socialization, and women and girls from different parts of the world are choosing to [...]
[...] Microsoft Tag, 2011 This entry was posted in Uncategorized by admin. Bookmark the [...]
[...] products and to make purchasing decisions. In case you have any doubts, though, check out this powerful infographic. What that means to you as a marketer is that it has become imperative to provide a great [...]
[...] Aden. "Mobile Marketing." Infographic: Mobile Statistics, Stats & Facts 2011 | Digital Buzz Blog. Digital Buzz [...]
[...] It is expensive and users do not always follow, so, are we getting our value for money? Well, mobile internet usage is increasing dramatically and should take over desktop in 2014. Users and devices are ready, so [...]