Infographic: Mobile Statistics, Stats & Facts 2011

Mon, Apr 4, 2011
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Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011. I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011.

The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device.

86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related.

2011-mobile-statistics-stats-facts-infographic-large

A few of the key take outs from the video is that over 70% of the worlds population now have a mobile phone, that’s over 5 billion mobile subscribers, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books! Now that’s a pretty crazy statistic.

Apple has sold almost 60 million iPhones world wide, while Google’s Android OS is growing at 886% year on year and now activating over 160,000 devices a day, across 60 devices in over 40 countries. And at that rate, Android will come from behind to over take Apple as the leading smart phone OS in 2011.

Help us share the digital goodness!

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    Posted by: Aden Hepburn

    6 Comments For This Post

    1. David Whitehead Says:

      I’m betting Google Android adoption will slow dramatically with their new carrier requirements:

      http://gadgetsteria.com/2011/04/02/the-closed-future-of-android/

    2. Ed Says:

      Does the 2.7 hours socializing include calling?

    3. Tim Darnell Says:

      Really appreciate the stats, figures, – I had a firsthand experience that blew my mind in Manhattan that crystallized the power of smart phones – see: http://TimDarnell.org for short story – epiphany in Manhattan…

    4. Josh Says:

      When you say you “dug” something up, it makes you incredibly less credible when you use the name “doug”. You loose all crediblity.

    5. Grammar Police Says:

      Hey, Josh.

      When you are trying to tell someone that they “lose” all credibility, you should spell lose correctly. Especially when it was a spelling mistake that you are calling out.

      You “lose,” Josh. But I’m sure you’re Mom’s “loose.”

    6. Philip Wattis Says:

      Great article and very informative infographics. Having only just found it, I’d be interested to know if there is some more up-to-date data available.

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      [...] Mobile Friendly? Google Can Tell You January 24th, 2012 admin TweetAccording to one statistic, half of all local searches are performed on a mobile device.  With more people accessing websites using their smartphones, making sure you website is readable [...]

    112. Vibes Puts the So in SoLoMo | Mobile Marketing Blog Says:

      [...] evolution pointed us to Twitter. Twitter’s popularity among mobile users is well known. Of the 165 million Twitter users, 50% use Twitter mobile, but it hasn’t been easy for marketers to take advantage of this trend. This is why today, after [...]

    113. An overview of eLearning « Mr Wever's Blog Says:

      [...] love infographics: mobile usage, social media and mobile gaming. These are trends that education needs to harness, or else face [...]

    114. YouTube Video Views Jump 25% In Just 8 Short Months to Over 4 Billion Per Day | Search Engine People | Toronto Says:

      [...] the video view totals, as more and more people are online more of the time. In fact, Microsoft Tag estimates that by 2014, internet usage via mobile devices will overtake desktop internet [...]

    115. Will 2012 Become the Year of Mobile SEO? | My Blog Says:

      [...] percent of a universe population (5.3 billion people) use mobile devices, of that over 1 billion are [...]

    116. What To Expect From The Social Consumer In 2012: Part Two | Position² Blog Says:

      [...] likely to invest more time in researching products before actually buying them online c) going by Microsoft Tag’s 2011 study, women in the 35-54 (approximate) age bracket are most active in group mobile socialization; which [...]

    117. Mobile Device Stats That Will Shock You | EDMI Says:

      [...] Source [...]

    118. Web + Interactive | Graphics + Branding | SEO + Social Media | E-Learning | Ben + Chelsea Design HouseBen + Chelsea Says:

      [...] More and more people are using the web in a mobile fashion. You don’t want to miss out on this revolution. It’s nearly as powerful as when you launched your first website back in 1999. [...]

    119. Musings about entrepreneurship, technology, food + drink, sports, and education | Kaleb Wade Hartje Says:

      [...] More and more people are using the web in a mobile fashion. You don’t want to miss out on this revolution. It’s nearly as powerful as when you launched your first website back in 1999. [...]

    120. What’s Next for Digital Coupons | Coupon Text Says:

      [...] companies are aware that their mobile presences have to be dynamic and user friendly. With roughly 91% of the population using mobile devices and 26.3% accessing the Internet, it is important to have a [...]

    121. 14 Free Tools & Resources to Make Your Business Website Mobile-Friendly | The Frugal Entrepreneur Says:

      [...] have smartphones, and among those aged 25-34, that percentage jumps to 62 percent. Another recent study suggests that half of local searches are conducted via smartphones. Tablet computers and ereaders, [...]

    122. What To Expect From The Social Consumer In 2012: Part Two | ISSMM Says:

      [...] likely to invest more time in researching products before actually buying them online c) going by Microsoft Tag’s 2011 study, women in the 35-54 (approximate) age bracket are most active in group mobile socialization; which [...]

    123. 25 Intriguing Digital Marketing Statistics | Neolane | USA Says:

      [...] By 2014, mobile internet is expected  take over desktop internet usage – Digitalbuzzblog [...]

    124. From Tweets to Touchdowns: the future of social media in sports « Audrey Schaulat Says:

      [...] apps are growing in popularity. Microsoft Tag predicts that in 2014, mobile internet usage will overtake desktop internet usage. In 2011, more [...]

    125. Upwardly mobile trends | Let's get talking! Says:

      [...] Videos will become a greater trend in mobile marketing. With so many smartphones already capable of capturing and playing video, it is time for advertisers and campaign planners to look at various avenues of integration through mobile. We have already seen mobisodes making a dent in the content universe, Youtube on mobile and video been used in QR code advertisements or other promotions. Already 21% of people browse videos on their mobile handsets + 7m Youtube video views happens on YouTube mobile every month.  Source [...]

    126. Professionals – Broaden Your Reach « teddupuy Says:

      [...] [i] http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ [...]

    127. Ready, Set and On-the-Go: Defining your mobile strategy | Zehno Says:

      [...] And from Microsoft: [...]

    128. Infographic: Mobile Statistics, Stats & Facts 2011 | lastsocialmedianews Says:

      [...] released a neat infographic highlighting statistics on how people are using mobile phones in 2011.Via http://www.digitalbuzzblog.com Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in [...]

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