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Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011. I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011.
The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device.
86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related.
A few of the key take outs from the video is that over 70% of the worlds population now have a mobile phone, that’s over 5 billion mobile subscribers, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books! Now that’s a pretty crazy statistic.
Apple has sold almost 60 million iPhones world wide, while Google’s Android OS is growing at 886% year on year and now activating over 160,000 devices a day, across 60 devices in over 40 countries. And at that rate, Android will come from behind to over take Apple as the leading smart phone OS in 2011.
[...] Accessibility – 40% of users go to a competitor after a poor mobile user experience. If your site is not accessible from smart phones, you may be missing out on a big chunk of the action. Mobile usage continues to grow at an impressive rate, yet many marketers are not keeping up by providing a quality experience for their mobile visitors. You can easily gain a huge advantage just by putting yourself in touch with mobile users. Start by using your analytics to identify exactly what percentage of your visitors are accessing your site through mobile sources. Depending on your industry, it may be a much higher percentage than you’d expect. Digitalbuzz has a great Infographic on mobile market statistics. [...]
[...] http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ [...]
[...] Aden. "Mobile Marketing." Infographic: Mobile Statistics, Stats & Facts 2011 | Digital Buzz Blog. Digital [...]
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[...] An infographic done by Microsoft predicts that in 2014, mobile internet usage will overtake desktop internet usage. Which makes sense, considering that already in 2011, more than 50% of all “local”searches are done from a mobile device. [...]
[...] Infografika: http://www.digitalbuzzblog.com/2011-mobile-%20statistics-stats-facts-marketing-infographic/ [...]
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