Everyone loves a great case study video, so what a great way for an awards show to kick off the call for entries! The AICP will be releasing 5 special case study videos over the coming weeks to help build some hype about the upcoming awards. If this first one is anything to go by, the rest will be eagerly awaited… Want to know more? Check out the awards website “Is Your Advertising Art“.
That was all good, but much of a conventional market leader approach from the Catholic Church building a hub-site everyone should come to. The real social media approach came from the challenger brand called ‘protestantism’ coined by Martin Luther some 14 years later. His social media strategy was a simple fremium model based on distributed presence where the users are (vs. one hub) through little bibles written in plain language vs latin and giving all a direct relation ship with God.