Archive | November, 2010

Ford Fiesta: Twitter Pre-Launch Case Study

22. November 2010

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Twitter is only really just taking off in Agrentina and Wunderman Buenos Aires managed to convince Ford to do the pre-launch campaign on Twitter, with great success. The idea was to give the most followed twitterer in Argentina, the one and only new Ford Fiesta available in the country, with the condition that he drive [...]

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Statistics: The Growth Of Mobile Into 2011

21. November 2010

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I thought we might kick the week off with a quick video on the growth of mobile into 2011, it’s nothing revolutionary, but you’ll enjoy the statistical round up explaining exactly how big mobile has grown (not that you didn’t already have a pretty good idea!). A few of the key take outs from the [...]

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I Am Playr: Social Gaming Gets Entertaining

18. November 2010

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Here is a hot off the press trailer for what could just be a look at where the future of social gaming is headed, called I Am Playr, it’s a football based game created by We R Interactive. I Am Playr will combine a unique mix of online gaming, social integration, interactive videos and story telling through [...]

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Onitsuka Tiger: Facebook Places Campaign

17. November 2010

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Tonight we launched a new campaign for Onitsuka Tiger in Australia to leverage their major sponsorship of the Sydney Bicycle Film Festival. The film festival has a pretty hip crowd, so to take advantage of their love for Facebook, iPhones and all things cool, we created the first Facebook Places campaign seen in Australia, that [...]

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Infographic: How Marketers Use Social In 2010

15. November 2010

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It’s been a little while since I’ve posted an infographic, so here is nice one from Flowtown, this time on how marketers are utilizing social media in 2010. The report takes us through how long brands and businesses have been involved in social media, how much time they invest each week, are they outsourcing and [...]

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Burger King: King Of The Road

15. November 2010

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CP+B have teamed up two of their clients in Microsoft and Burger King to create a campaign called King Of The Road, where they’ve sent the king on a 28 day (content creation) mission to deliver almost 3,000 Microsoft Kinect packs through everything from scavenger hunts in NYC to straight up giveaways to people who [...]

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RockMelt: The New Social Web Browser

14. November 2010

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A new web browser called RockMelt launched it’s invitation to beta through a Facebook authentication scheme last week, and to get everyone excited, they kicked off by releasing this demo video that has racked up 500,000 views. Rockmelt aims to become a “Social Browser” by integrating your social life directly into your web browser’s interface to create [...]

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Short Film: A Life On Facebook

12. November 2010

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This is a beautifully directed short film about the life of a man, as seen through his Facebook profile. And the beauty this film is the absolute reality of the content, interactions and display of how a life would unfold inside Facebook. The film was directed by Max Luere. Loved it.

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Japan Tourism: Powder Dash Facebook App

11. November 2010

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I’m planning another snowboarding trip right now and the guys at McCann Melbourne are trying to sway me back to Japan with this Facebook game called Powder Dash for Japan Tourism. The app invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to [...]

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Influencers: How Trends Become Contagious

10. November 2010

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This is a really nice short film from R+I Creative that documents how trends and creativity can become contagious in the real world. From music to fashion and entertainment to advertising. The film attempts to understand the essence of influence, what makes a person influential and all without taking a statistical or metric approach! Written [...]

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