Archive | November, 2010

Call of Duty: There’s A Soldier In All Of Us

8. November 2010

4 Comments

I very rarely post a TVC on Digital Buzz, but seeing I’m a bit of a gamer I thought this was a pretty cool ad to promote the launch of the new Call Of Duty Black Ops game. Created by TBWA Los Angeles, the ad brings real world people into a crazy fire fight as [...]

Continue reading...

New Balance: Sneaker Projection Mapping

8. November 2010

6 Comments

This is a pretty cool way to get an unofficial project noticed! When you’ve seen just about every type of projection mapping event or installation over the last two years, it’s something just a little different like this that catches your eye, as I’m sure it will do the brand managers over at New Balance. [...]

Continue reading...

Nike 10k: Who Follows Who?

8. November 2010

2 Comments

I thought this was a pretty interesting way to integrate social with a 10k race. The guys over at BBDO Argentina have taken Twitter into the real world as part of the We Run Buenos Aires 10k Run, where you won’t just have followers or be following people from now on, you’ll get the chance [...]

Continue reading...

Balloonacy: Orange’s Great Internet Balloon Race

8. November 2010

1 Comment

You may have been wondering what that little floating balloon was on the right hand side of the Digital Buzz home page, well, it’s part of the Balloonacy campaign that kicks off today, Orange’s global online balloon race where contestants jump from site to site finding balloons that unlock mini games that help you race balloons [...]

Continue reading...

M&M’S: Find Red On Google Street View

7. November 2010

4 Comments

BBDO Proximity in Canada have teamed up with M&M’s to create a new campaign based inside Google Street View called Find Red. Essentially it’s an online treasure hunt where people are required to find clues that will be seeded on the M&M’s YouTube, Twitter, Foursquare and Facebook pages over the next few weeks to help [...]

Continue reading...

8pen: The Future Of Mobile Keypads?

5. November 2010

0 Comments

Hmmm, not quite sure what to make of this just yet. It’s a mixture of gesture/touch based typing that claims to be the future of mobile keypads, having been designed specifically for touch screen devices with a mindset that keyboards had never previously existed. It looks almost a little alien in design, and by the [...]

Continue reading...

Lavazza: The Italian Experience

4. November 2010

0 Comments

Who doesn’t love Italy right? Well that’s what Lavazza Coffee thinks and they’ve setup a campaign called The Italian Experience that lets anyone from around the world talk directly with locals about food, shopping, love, lifestyle and just about anything else you could think of. What ever it is, after you’ve exchanged video responses (your request [...]

Continue reading...

St John Ambulance: Popcorn Cinema Experiential

4. November 2010

3 Comments

This is a slightly disturbing, but hugely effective guerrilla meets experiential campaign for the St John Ambulance in the UK. They show an ad with a nice young family sitting down to eat some popcorn when the girl gets some caught in her throat, choking desperately (with the mother and family starting to go a little crazy) the [...]

Continue reading...

MINI Getaway ARG In Stockholm

2. November 2010

14 Comments

Every now and then you come across a campaign idea that’s seriously cool, and those ideas can’t always be Old Spice… But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]

Continue reading...

Samsung SuperSwypers Campaign Case Study

1. November 2010

0 Comments

Not sure if you guys got to see this Samsung Galaxy S campaign from a few months back in Holland? If not, here is the case study video! Muse Amsterdam & Starcom created a campaign called SuperSwypers, a crack team of roving personal reporters who saved the day for hundreds of people as summer took [...]

Continue reading...