Archive | November, 2010

Burger King: King Of The Road

15. November 2010

3 Comments

CP+B have teamed up two of their clients in Microsoft and Burger King to create a campaign called King Of The Road, where they’ve sent the king on a 28 day (content creation) mission to deliver almost 3,000 Microsoft Kinect packs through everything from scavenger hunts in NYC to straight up giveaways to people who [...]

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RockMelt: The New Social Web Browser

14. November 2010

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A new web browser called RockMelt launched it’s invitation to beta through a Facebook authentication scheme last week, and to get everyone excited, they kicked off by releasing this demo video that has racked up 500,000 views. Rockmelt aims to become a “Social Browser” by integrating your social life directly into your web browser’s interface to create [...]

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Short Film: A Life On Facebook

12. November 2010

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This is a beautifully directed short film about the life of a man, as seen through his Facebook profile. And the beauty this film is the absolute reality of the content, interactions and display of how a life would unfold inside Facebook. The film was directed by Max Luere. Loved it.

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Japan Tourism: Powder Dash Facebook App

11. November 2010

4 Comments

I’m planning another snowboarding trip right now and the guys at McCann Melbourne are trying to sway me back to Japan with this Facebook game called Powder Dash for Japan Tourism. The app invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to [...]

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Influencers: How Trends Become Contagious

10. November 2010

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This is a really nice short film from R+I Creative that documents how trends and creativity can become contagious in the real world. From music to fashion and entertainment to advertising. The film attempts to understand the essence of influence, what makes a person influential and all without taking a statistical or metric approach! Written [...]

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Call of Duty: There’s A Soldier In All Of Us

8. November 2010

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I very rarely post a TVC on Digital Buzz, but seeing I’m a bit of a gamer I thought this was a pretty cool ad to promote the launch of the new Call Of Duty Black Ops game. Created by TBWA Los Angeles, the ad brings real world people into a crazy fire fight as [...]

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New Balance: Sneaker Projection Mapping

8. November 2010

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This is a pretty cool way to get an unofficial project noticed! When you’ve seen just about every type of projection mapping event or installation over the last two years, it’s something just a little different like this that catches your eye, as I’m sure it will do the brand managers over at New Balance. [...]

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Nike 10k: Who Follows Who?

8. November 2010

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I thought this was a pretty interesting way to integrate social with a 10k race. The guys over at BBDO Argentina have taken Twitter into the real world as part of the We Run Buenos Aires 10k Run, where you won’t just have followers or be following people from now on, you’ll get the chance [...]

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Balloonacy: Orange’s Great Internet Balloon Race

8. November 2010

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You may have been wondering what that little floating balloon was on the right hand side of the Digital Buzz home page, well, it’s part of the Balloonacy campaign that kicks off today, Orange’s global online balloon race where contestants jump from site to site finding balloons that unlock mini games that help you race balloons [...]

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M&M’S: Find Red On Google Street View

7. November 2010

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BBDO Proximity in Canada have teamed up with M&M’s to create a new campaign based inside Google Street View called Find Red. Essentially it’s an online treasure hunt where people are required to find clues that will be seeded on the M&M’s YouTube, Twitter, Foursquare and Facebook pages over the next few weeks to help [...]

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8pen: The Future Of Mobile Keypads?

5. November 2010

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Hmmm, not quite sure what to make of this just yet. It’s a mixture of gesture/touch based typing that claims to be the future of mobile keypads, having been designed specifically for touch screen devices with a mindset that keyboards had never previously existed. It looks almost a little alien in design, and by the [...]

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Lavazza: The Italian Experience

4. November 2010

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Who doesn’t love Italy right? Well that’s what Lavazza Coffee thinks and they’ve setup a campaign called The Italian Experience that lets anyone from around the world talk directly with locals about food, shopping, love, lifestyle and just about anything else you could think of. What ever it is, after you’ve exchanged video responses (your request [...]

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St John Ambulance: Popcorn Cinema Experiential

4. November 2010

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This is a slightly disturbing, but hugely effective guerrilla meets experiential campaign for the St John Ambulance in the UK. They show an ad with a nice young family sitting down to eat some popcorn when the girl gets some caught in her throat, choking desperately (with the mother and family starting to go a little crazy) the [...]

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MINI Getaway ARG In Stockholm

2. November 2010

14 Comments

Every now and then you come across a campaign idea that’s seriously cool, and those ideas can’t always be Old Spice… But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]

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Samsung SuperSwypers Campaign Case Study

1. November 2010

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Not sure if you guys got to see this Samsung Galaxy S campaign from a few months back in Holland? If not, here is the case study video! Muse Amsterdam & Starcom created a campaign called SuperSwypers, a crack team of roving personal reporters who saved the day for hundreds of people as summer took [...]

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