Archive | November, 2010

H&M Projection Mapping Store Launch

30. November 2010

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Last week H&M launched a new flagship store in Amsterdam, and to mark the special occasion, along with an aim to build some serious hype, they opened the store over three nights of projection mapping events, created by Muse Amsterdam. The concept for the projection mapping installation was based around a huge red ribbon that wrapped around [...]

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Absolut: Drinkspiration iPad App

30. November 2010

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Check out Absolut’s new “Drinkspiration” iPad App, it’s an extension of the iPhone app released earlier this year and moves from a going out bar companion to an at home entertainment package. There is over 3,000 drink recipes, along with six pre-installed drink collections, mixer suggestions based on the ingredients you actually have, a shopping list creator, [...]

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Angry Birds Peace Treaty Goes Viral

30. November 2010

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Angry Birds fever just seems to keep on growing as the movie supposedly goes into production, and with that, this Israeli comedy show has notched up almost 2 million YouTube views this week for a weird sketch about the Angry Birds vs Evil Pigs in a united nations peace council hearing… I’m an Angry Birds HD fan, [...]

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Nissan Juke iAd Demo Experience

29. November 2010

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You may have already seen this, but dead set, if this isn’t the best iAd campaign to date, then it’s certainly the best ever iAd Demo video, and that might just be pretty dam tough to beat! Nissan have been growing more and more innovative with their marketing of late, and were the very first Apple partner [...]

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Xbox Kinect Launch: Projection Mapping Game

28. November 2010

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Microsoft’s Xbox Kinect was launched in Germany with an interactive projection mapping installation by Seeper (I’m pretty sure you couldn’t have found a more suitable technology to launch kinetic!). The projection mapping installation was set at Stachus in central Munich, and featured an interactive particle game based off your movement, played out in front of [...]

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Coke Zero: TRON LiveCycle ARG iPhone App

28. November 2010

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This is one of the latest campaigns out of CP+B for Coke Zero’s partnership with the new Disney TRON: Legacy movie. It’s an alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of [...]

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Pursuit of Passion: Diversity in Advertising

26. November 2010

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“Pursuit of Passion: Diversity in Advertising” is an inspiring short film that aims to inform young people who are looking for a career in advertising/marketing, about the business. The movie brings some of the biggest agencies (TBWA\Chiat\Day, Ogilvy & Mather, Y&R, McCann Erickson, BBH..) and their talented creatives together to emphasize the lack of current [...]

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The #jeeppuzzle Twitter Campaign

24. November 2010

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Leo Burnett Iberia recently launched this cool little campaign on twitter for Jeep. Called #jeeppuzzle, the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles. Now, in each of those profiles, they would be following a further 36 profiles, with each [...]

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ASICS New York Marathon Messages Via RFID

23. November 2010

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We do a lot of great work here in Australia with ASICS, so it was nice to see the new, innovative, experiential campaign from ASICS America as part of the New York Marathon. The campaign centered around creating personalised supporter messages for loved ones in the race, which would be triggered with RFID tags, displaying the [...]

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Facebook Book App: Create Your Own

22. November 2010

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A week ago you would have seen my post about “A Life On Facebook“, which was a seriously cool short film (that looks to have been removed!), so here is the next best thing from Bouygues Telecom in France, a Facebook App that lets you create a physical book, of your Facebook life. DDB teamed [...]

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Ford Fiesta: Twitter Pre-Launch Case Study

22. November 2010

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Twitter is only really just taking off in Agrentina and Wunderman Buenos Aires managed to convince Ford to do the pre-launch campaign on Twitter, with great success. The idea was to give the most followed twitterer in Argentina, the one and only new Ford Fiesta available in the country, with the condition that he drive [...]

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Statistics: The Growth Of Mobile Into 2011

21. November 2010

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I thought we might kick the week off with a quick video on the growth of mobile into 2011, it’s nothing revolutionary, but you’ll enjoy the statistical round up explaining exactly how big mobile has grown (not that you didn’t already have a pretty good idea!). A few of the key take outs from the [...]

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I Am Playr: Social Gaming Gets Entertaining

18. November 2010

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Here is a hot off the press trailer for what could just be a look at where the future of social gaming is headed, called I Am Playr, it’s a football based game created by We R Interactive. I Am Playr will combine a unique mix of online gaming, social integration, interactive videos and story telling through [...]

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Onitsuka Tiger: Facebook Places Campaign

17. November 2010

9 Comments

Tonight we launched a new campaign for Onitsuka Tiger in Australia to leverage their major sponsorship of the Sydney Bicycle Film Festival. The film festival has a pretty hip crowd, so to take advantage of their love for Facebook, iPhones and all things cool, we created the first Facebook Places campaign seen in Australia, that [...]

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Infographic: How Marketers Use Social In 2010

15. November 2010

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It’s been a little while since I’ve posted an infographic, so here is nice one from Flowtown, this time on how marketers are utilizing social media in 2010. The report takes us through how long brands and businesses have been involved in social media, how much time they invest each week, are they outsourcing and [...]

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