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Archive | November, 2010
H&M Projection Mapping Store Launch
Last week H&M launched a new flagship store in Amsterdam, and to mark the special occasion, along with an aim to build some serious hype, they opened the store over three nights of projection mapping events, created by Muse Amsterdam. The concept for the projection mapping installation was based around a huge red ribbon that wrapped around [...]
Continue reading...Absolut: Drinkspiration iPad App
30. November 2010
Check out Absolut’s new “Drinkspiration” iPad App, it’s an extension of the iPhone app released earlier this year and moves from a going out bar companion to an at home entertainment package. There is over 3,000 drink recipes, along with six pre-installed drink collections, mixer suggestions based on the ingredients you actually have, a shopping list creator, [...]
Continue reading...Angry Birds Peace Treaty Goes Viral
30. November 2010
Angry Birds fever just seems to keep on growing as the movie supposedly goes into production, and with that, this Israeli comedy show has notched up almost 2 million YouTube views this week for a weird sketch about the Angry Birds vs Evil Pigs in a united nations peace council hearing… I’m an Angry Birds HD fan, [...]
Continue reading...Nissan Juke iAd Demo Experience
29. November 2010
You may have already seen this, but dead set, if this isn’t the best iAd campaign to date, then it’s certainly the best ever iAd Demo video, and that might just be pretty dam tough to beat! Nissan have been growing more and more innovative with their marketing of late, and were the very first Apple partner [...]
Continue reading...Xbox Kinect Launch: Projection Mapping Game
28. November 2010
Microsoft’s Xbox Kinect was launched in Germany with an interactive projection mapping installation by Seeper (I’m pretty sure you couldn’t have found a more suitable technology to launch kinetic!). The projection mapping installation was set at Stachus in central Munich, and featured an interactive particle game based off your movement, played out in front of [...]
Continue reading...Coke Zero: TRON LiveCycle ARG iPhone App
28. November 2010
This is one of the latest campaigns out of CP+B for Coke Zero’s partnership with the new Disney TRON: Legacy movie. It’s an alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of [...]
Continue reading...Pursuit of Passion: Diversity in Advertising
26. November 2010
“Pursuit of Passion: Diversity in Advertising” is an inspiring short film that aims to inform young people who are looking for a career in advertising/marketing, about the business. The movie brings some of the biggest agencies (TBWA\Chiat\Day, Ogilvy & Mather, Y&R, McCann Erickson, BBH..) and their talented creatives together to emphasize the lack of current [...]
Continue reading...The #jeeppuzzle Twitter Campaign
24. November 2010
Leo Burnett Iberia recently launched this cool little campaign on twitter for Jeep. Called #jeeppuzzle, the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles. Now, in each of those profiles, they would be following a further 36 profiles, with each [...]
Continue reading...ASICS New York Marathon Messages Via RFID
23. November 2010
We do a lot of great work here in Australia with ASICS, so it was nice to see the new, innovative, experiential campaign from ASICS America as part of the New York Marathon. The campaign centered around creating personalised supporter messages for loved ones in the race, which would be triggered with RFID tags, displaying the [...]
Continue reading...Facebook Book App: Create Your Own
22. November 2010
A week ago you would have seen my post about “A Life On Facebook“, which was a seriously cool short film (that looks to have been removed!), so here is the next best thing from Bouygues Telecom in France, a Facebook App that lets you create a physical book, of your Facebook life. DDB teamed [...]
Continue reading...Ford Fiesta: Twitter Pre-Launch Case Study
22. November 2010
Twitter is only really just taking off in Agrentina and Wunderman Buenos Aires managed to convince Ford to do the pre-launch campaign on Twitter, with great success. The idea was to give the most followed twitterer in Argentina, the one and only new Ford Fiesta available in the country, with the condition that he drive [...]
Continue reading...Statistics: The Growth Of Mobile Into 2011
21. November 2010
I thought we might kick the week off with a quick video on the growth of mobile into 2011, it’s nothing revolutionary, but you’ll enjoy the statistical round up explaining exactly how big mobile has grown (not that you didn’t already have a pretty good idea!). A few of the key take outs from the [...]
Continue reading...I Am Playr: Social Gaming Gets Entertaining
18. November 2010
Here is a hot off the press trailer for what could just be a look at where the future of social gaming is headed, called I Am Playr, it’s a football based game created by We R Interactive. I Am Playr will combine a unique mix of online gaming, social integration, interactive videos and story telling through [...]
Continue reading...Onitsuka Tiger: Facebook Places Campaign
17. November 2010
Tonight we launched a new campaign for Onitsuka Tiger in Australia to leverage their major sponsorship of the Sydney Bicycle Film Festival. The film festival has a pretty hip crowd, so to take advantage of their love for Facebook, iPhones and all things cool, we created the first Facebook Places campaign seen in Australia, that [...]
Continue reading...Infographic: How Marketers Use Social In 2010
15. November 2010
It’s been a little while since I’ve posted an infographic, so here is nice one from Flowtown, this time on how marketers are utilizing social media in 2010. The report takes us through how long brands and businesses have been involved in social media, how much time they invest each week, are they outsourcing and [...]
Continue reading...Burger King: King Of The Road
15. November 2010
CP+B have teamed up two of their clients in Microsoft and Burger King to create a campaign called King Of The Road, where they’ve sent the king on a 28 day (content creation) mission to deliver almost 3,000 Microsoft Kinect packs through everything from scavenger hunts in NYC to straight up giveaways to people who [...]
Continue reading...RockMelt: The New Social Web Browser
14. November 2010
A new web browser called RockMelt launched it’s invitation to beta through a Facebook authentication scheme last week, and to get everyone excited, they kicked off by releasing this demo video that has racked up 500,000 views. Rockmelt aims to become a “Social Browser” by integrating your social life directly into your web browser’s interface to create [...]
Continue reading...Short Film: A Life On Facebook
12. November 2010
This is a beautifully directed short film about the life of a man, as seen through his Facebook profile. And the beauty this film is the absolute reality of the content, interactions and display of how a life would unfold inside Facebook. The film was directed by Max Luere. Loved it.
Continue reading...Japan Tourism: Powder Dash Facebook App
11. November 2010
I’m planning another snowboarding trip right now and the guys at McCann Melbourne are trying to sway me back to Japan with this Facebook game called Powder Dash for Japan Tourism. The app invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to [...]
Continue reading...Influencers: How Trends Become Contagious
10. November 2010
This is a really nice short film from R+I Creative that documents how trends and creativity can become contagious in the real world. From music to fashion and entertainment to advertising. The film attempts to understand the essence of influence, what makes a person influential and all without taking a statistical or metric approach! Written [...]
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