Archive | October, 2010

Infographic: The Rise Of Facebook Mobile

10. October 2010

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I thought everyone might enjoy a few quick stats on the increase in Facebook Mobile Usage and social mobile usage in general, with this new infographic from Flowtown. There are now over 150 million mobile Facebook users in 2010 (compared to 65 million in 2009) and interestingly, each of those 150 million people create twice the activity and interaction of [...]

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McDonald’s Creates Branded Farmville Farm

9. October 2010

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It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, [...]

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Orange: Singing Tweetagrams!

6. October 2010

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If you haven’t already, it might just about time you created a singing tweetagram from Orange in the UK. Jumping on the real time response wagon (more like a Ferrari Wagon – if they were to ever build one) Orange have created a twitter based campaign where users can send personalised singing tweetagrams by finishing any tweet with [...]

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YouTique: French Connection’s YouTube Store

5. October 2010

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Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]

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Red Bull: Snow Art 3D Projection Mapping

4. October 2010

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Mix a little snowboarding with some 3D projection mapping and you’ve got something pretty cool in my eyes! This event was a first of it’s kind, known as Red Bull Off The Planet, where some of the worlds best riders took part in a night session where they were tracked by infrared as they hit a massive jump. [...]

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WWF: Augmented Reality Tiger Shirt

4. October 2010

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Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]

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Daffy’s Interactive Peep Show in NYC

3. October 2010

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Daffy’s is a fashion retailer in NYC, just opposite Macy’s in Herald Square. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night. The idea was simple, get [...]

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