Archive | October, 2010

Philips: Wake Up The Town

20. October 2010

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Philips just launched an interesting campaign for its new product, Wake-Up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light. “Wake Up [...]

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The Skittles MOB vs David Phoenix

19. October 2010

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The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]

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iPad Controlled Autonomous Taxi’s

19. October 2010

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It seems autonomous cars are popular all of a sudden, last week we had the Google Car cause a bit of a stir and now these guys out of the University of Berlin are showcasing their own autonomous taxi that is part controlled by an iPad… The taxi has a GPS, multiple radars, scanners and [...]

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The Adobe Museum of Digital Media

17. October 2010

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Here it is, the Adobe Museum of Digital Media, the world’s first virtual art museum dedicated to digital art & innovation. The brain child of Goodby, Silverstein & Partners and produced along with Unit9, with the direction of digital architect Filippo Innocenti, the Adobe Museum Of Digital Media went live last week with it’s first [...]

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Sensodyne: 3D Projection Mapping In Canada

17. October 2010

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3D Projection Mapping events are still pretty hot, so hot that even Sensodyne (a tooth paste brand) has jumped in, creating Canada’s largest 3D projection mapping event to date, in partnership with their agency Grey Canada and Tantrum Design / VFX. What was different about this projection mapping event, was that sound was broadcast via [...]

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The New Sharing Economy

14. October 2010

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The guys from Latitude Research in collaboration with Shareable Magazine released this insightful research a few months ago. Its shortly about the new sharing economy and examines interesting topics like: What’s changed about our psychology of sharing?, How can Web, mobile and real-time technologies continue to fuel sharing?, What are the opportunity spaces for business [...]

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Google Creative Labs: The Creative Internet

14. October 2010

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Here is an interesting presentation from Google Creative Labs. They collected the most recent inspirational ideas and web projects in this document (119 pages). It gathers a lot of different topics (advertising, history, politics, sport, art.. ) under one main roof; creativity. You can view fullscreen here.

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Olmeca Altos Tequila Webisode Series

13. October 2010

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Holler London and Olmeca Altos Tequila have teamed up for a neat little webisode series that takes us behind the scenes in Mexico to learn a little more about how that magic drink is made. Perfectly timed too, as I’m up to Turtle’s tequila business that is going crazy in Entourage season 7! Webisodes are [...]

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Skoda: Fabia RS Augmented Reality Test Drive

12. October 2010

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Skoda have just released a new rally based, augmented reality test drive campaign for the new Fabia RS where users become the driver in every way, right down to the helmet view that pulls in your face from the webcam. It’s a decently reactive AR game compared with many out there that ooze lag, but it’s still [...]

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Toyota Auris: 3D Projection Mapping On Car!

12. October 2010

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Here is a really innovative piece of new work from the guys at Glue Isobar in London, for the new Toyota Auris Hybrid that seems to be getting a month long launch party in the UK! Instead of the usual 3D projection mapping onto a building, the guys at Glue Isobar worked to project a [...]

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