Archive | October, 2010

The New Sharing Economy

14. October 2010

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The guys from Latitude Research in collaboration with Shareable Magazine released this insightful research a few months ago. Its shortly about the new sharing economy and examines interesting topics like: What’s changed about our psychology of sharing?, How can Web, mobile and real-time technologies continue to fuel sharing?, What are the opportunity spaces for business [...]

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Google Creative Labs: The Creative Internet

14. October 2010

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Here is an interesting presentation from Google Creative Labs. They collected the most recent inspirational ideas and web projects in this document (119 pages). It gathers a lot of different topics (advertising, history, politics, sport, art.. ) under one main roof; creativity. You can view fullscreen here.

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Olmeca Altos Tequila Webisode Series

13. October 2010

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Holler London and Olmeca Altos Tequila have teamed up for a neat little webisode series that takes us behind the scenes in Mexico to learn a little more about how that magic drink is made. Perfectly timed too, as I’m up to Turtle’s tequila business that is going crazy in Entourage season 7! Webisodes are [...]

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Skoda: Fabia RS Augmented Reality Test Drive

12. October 2010

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Skoda have just released a new rally based, augmented reality test drive campaign for the new Fabia RS where users become the driver in every way, right down to the helmet view that pulls in your face from the webcam. It’s a decently reactive AR game compared with many out there that ooze lag, but it’s still [...]

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Toyota Auris: 3D Projection Mapping On Car!

12. October 2010

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Here is a really innovative piece of new work from the guys at Glue Isobar in London, for the new Toyota Auris Hybrid that seems to be getting a month long launch party in the UK! Instead of the usual 3D projection mapping onto a building, the guys at Glue Isobar worked to project a [...]

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Infographic: The Rise Of Facebook Mobile

10. October 2010

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I thought everyone might enjoy a few quick stats on the increase in Facebook Mobile Usage and social mobile usage in general, with this new infographic from Flowtown. There are now over 150 million mobile Facebook users in 2010 (compared to 65 million in 2009) and interestingly, each of those 150 million people create twice the activity and interaction of [...]

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McDonald’s Creates Branded Farmville Farm

9. October 2010

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It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, [...]

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Orange: Singing Tweetagrams!

6. October 2010

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If you haven’t already, it might just about time you created a singing tweetagram from Orange in the UK. Jumping on the real time response wagon (more like a Ferrari Wagon – if they were to ever build one) Orange have created a twitter based campaign where users can send personalised singing tweetagrams by finishing any tweet with [...]

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YouTique: French Connection’s YouTube Store

5. October 2010

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Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]

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Red Bull: Snow Art 3D Projection Mapping

4. October 2010

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Mix a little snowboarding with some 3D projection mapping and you’ve got something pretty cool in my eyes! This event was a first of it’s kind, known as Red Bull Off The Planet, where some of the worlds best riders took part in a night session where they were tracked by infrared as they hit a massive jump. [...]

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WWF: Augmented Reality Tiger Shirt

4. October 2010

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Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]

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Daffy’s Interactive Peep Show in NYC

3. October 2010

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Daffy’s is a fashion retailer in NYC, just opposite Macy’s in Herald Square. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night. The idea was simple, get [...]

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