Archive | October, 2010

Wave Report 2010: The Socialisation Of Brands

31. October 2010

2 Comments

Universal McCann has has released their 5th Social WAVE report with almost 40,000 respondents globally. The report focus on how the growth in social media is opening avenues never seen before by brands, and show insights on how brands can look to use social to it’s maximum potential. Contagious Magazine pulled out a few of the key points, but [...]

Continue reading...

Subaru: Pure Performance Frame Animation

31. October 2010

3 Comments

The guys at DDB Canada have just released a pretty cool online only video for the new 2011 Subaru WRX STi. It’s called Pure Performance and the entire video is actually powered by the car driving past printed animation frames that come to life as as the car gets faster over the 1km track… There [...]

Continue reading...

Flimé – The Cannibal Restaurant Case Study

28. October 2010

4 Comments

This is a very smart guerrilla marketing campaign for the Vegetarian Foundation in Germany. Basically, they created a mock cannibal restaurant that was preparing to open it’s doors to customers in Berlin, but first they advertised for various staff, including surgeons with an open mind, to start generating some buzz. So when the restaurant called for people to donate body parts, [...]

Continue reading...

MySpace Launch New Site: Will it save them?

28. October 2010

4 Comments

Well here it is… The new MySpace launches today and will begin rolling out globally over the coming month. But, the big question is, can this actually save them? Or is it just too late? This is probably their first and last chance to claw back some market share from Facebook or risk continuing on [...]

Continue reading...

SAW VII: Photobooth Trap Experiential

27. October 2010

4 Comments

Here is a freaky little experiential campaign recently created by Mitchells in Australia for the opening of SAW VII with Hoyts. People could enter a SAW VII branded photobooth to watch the trailer (at their own risk!) and then get a free Halloween photo taken while still inside. The catch was, that on the third flash, Jigsaw would [...]

Continue reading...

Volkswagen: Live Test Drive Case Study

27. October 2010

2 Comments

AlmapBBDO Brazil created a neat interactive meets experiential campaign earlier this year for Volkswagen’s new Amarok (most of you guys will have seen this campaign?). Essentially the idea was to create a virtual test drive that people could experience live from their home or office. So, they setup a huge outdoor test track, along with [...]

Continue reading...

Honda: Interactive Dream Wall

26. October 2010

3 Comments

This is a great digital installation from the Australian International Motor Show in Sydney a few weeks ago. Overall I was pretty disappointed with the entire show, we didn’t really see any new cars released (they seem to save that for the European shows!) but there were a number of nice digital installations, and probably none better than this from Honda [...]

Continue reading...

Vattenfall: Neighbor Dining Social Initiative

26. October 2010

9 Comments

This is genius and seriously weird all rolled up into one interesting social initiative from student Luong Lu and Vattenfall, one of Europe’s leading energy providers. Their research found that an increasing number of people are living alone, and with that, some of the simplest things like cooking dinner are huge energy wastages. So Luong [...]

Continue reading...

Google Demo Slam: What Can You Do?

25. October 2010

1 Comment

Google’s Demo Slam campaign site is up and running, a place where you can watch people from around the world demo Google products in all sorts of weird and wonderful ways. They’ll battle it out by submitting videos that showcase a Google technology or product, then each week the top videos will be thrown into the [...]

Continue reading...

The 8095 Exchange Report

20. October 2010

0 Comments

An insightful research from Edelman and StrategyOne about The Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation. The research conducted by StrategyOne between February 24 – March 8, 2010. Surveyed 3,100 respondent 8095ers (those born between1980 – 1995) in eight countries: Brazil, Canada, China, Germany, India, Italy, the United Kingdom and the United [...]

Continue reading...

Philips: Wake Up The Town

20. October 2010

0 Comments

Philips just launched an interesting campaign for its new product, Wake-Up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light. “Wake Up [...]

Continue reading...

The Skittles MOB vs David Phoenix

19. October 2010

4 Comments

The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]

Continue reading...

iPad Controlled Autonomous Taxi’s

19. October 2010

1 Comment

It seems autonomous cars are popular all of a sudden, last week we had the Google Car cause a bit of a stir and now these guys out of the University of Berlin are showcasing their own autonomous taxi that is part controlled by an iPad… The taxi has a GPS, multiple radars, scanners and [...]

Continue reading...

The Adobe Museum of Digital Media

17. October 2010

2 Comments

Here it is, the Adobe Museum of Digital Media, the world’s first virtual art museum dedicated to digital art & innovation. The brain child of Goodby, Silverstein & Partners and produced along with Unit9, with the direction of digital architect Filippo Innocenti, the Adobe Museum Of Digital Media went live last week with it’s first [...]

Continue reading...

Sensodyne: 3D Projection Mapping In Canada

17. October 2010

8 Comments

3D Projection Mapping events are still pretty hot, so hot that even Sensodyne (a tooth paste brand) has jumped in, creating Canada’s largest 3D projection mapping event to date, in partnership with their agency Grey Canada and Tantrum Design / VFX. What was different about this projection mapping event, was that sound was broadcast via [...]

Continue reading...