Archive | October, 2010

Wave Report 2010: The Socialisation Of Brands

31. October 2010

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Universal McCann has has released their 5th Social WAVE report with almost 40,000 respondents globally. The report focus on how the growth in social media is opening avenues never seen before by brands, and show insights on how brands can look to use social to it’s maximum potential. Contagious Magazine pulled out a few of the key points, but [...]

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Subaru: Pure Performance Frame Animation

31. October 2010

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The guys at DDB Canada have just released a pretty cool online only video for the new 2011 Subaru WRX STi. It’s called Pure Performance and the entire video is actually powered by the car driving past printed animation frames that come to life as as the car gets faster over the 1km track… There [...]

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Flimé – The Cannibal Restaurant Case Study

28. October 2010

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This is a very smart guerrilla marketing campaign for the Vegetarian Foundation in Germany. Basically, they created a mock cannibal restaurant that was preparing to open it’s doors to customers in Berlin, but first they advertised for various staff, including surgeons with an open mind, to start generating some buzz. So when the restaurant called for people to donate body parts, [...]

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MySpace Launch New Site: Will it save them?

28. October 2010

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Well here it is… The new MySpace launches today and will begin rolling out globally over the coming month. But, the big question is, can this actually save them? Or is it just too late? This is probably their first and last chance to claw back some market share from Facebook or risk continuing on [...]

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SAW VII: Photobooth Trap Experiential

27. October 2010

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Here is a freaky little experiential campaign recently created by Mitchells in Australia for the opening of SAW VII with Hoyts. People could enter a SAW VII branded photobooth to watch the trailer (at their own risk!) and then get a free Halloween photo taken while still inside. The catch was, that on the third flash, Jigsaw would [...]

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Volkswagen: Live Test Drive Case Study

27. October 2010

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AlmapBBDO Brazil created a neat interactive meets experiential campaign earlier this year for Volkswagen’s new Amarok (most of you guys will have seen this campaign?). Essentially the idea was to create a virtual test drive that people could experience live from their home or office. So, they setup a huge outdoor test track, along with [...]

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Honda: Interactive Dream Wall

26. October 2010

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This is a great digital installation from the Australian International Motor Show in Sydney a few weeks ago. Overall I was pretty disappointed with the entire show, we didn’t really see any new cars released (they seem to save that for the European shows!) but there were a number of nice digital installations, and probably none better than this from Honda [...]

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Vattenfall: Neighbor Dining Social Initiative

26. October 2010

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This is genius and seriously weird all rolled up into one interesting social initiative from student Luong Lu and Vattenfall, one of Europe’s leading energy providers. Their research found that an increasing number of people are living alone, and with that, some of the simplest things like cooking dinner are huge energy wastages. So Luong [...]

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Google Demo Slam: What Can You Do?

25. October 2010

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Google’s Demo Slam campaign site is up and running, a place where you can watch people from around the world demo Google products in all sorts of weird and wonderful ways. They’ll battle it out by submitting videos that showcase a Google technology or product, then each week the top videos will be thrown into the [...]

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The 8095 Exchange Report

20. October 2010

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An insightful research from Edelman and StrategyOne about The Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation. The research conducted by StrategyOne between February 24 – March 8, 2010. Surveyed 3,100 respondent 8095ers (those born between1980 – 1995) in eight countries: Brazil, Canada, China, Germany, India, Italy, the United Kingdom and the United [...]

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