Archive | September, 2010

Dentsu: Stop Motion 3D Light Painting iPads

20. September 2010

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Wow. This is a creative experiment from Dentsu London that explores the effects of “glowing rectangles” that are increasingly part of our every day lives. Dentsu worked with BERG, utilising iPads to create time-lapse, stop motion 3D light paintings for the project. Each iPad would play a pre-created animation of various shapes and sizes, that, [...]

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Greenpeace: Facebook Unfriend Coal Campaign

19. September 2010

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Greenpeace is now battling Mark Zuckerburg and Facebook  with this new campaign highlighting the need for leading companies to source environmentally friendly electricity, instead of “dirty old coal”… and it seems to be getting a pretty good reception so far with over 500,000 people joining the petition to demand Facebook gets off coal powered electricity. You can join the campaign [...]

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Video: Meet The New Twitter.com

15. September 2010

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It’s here. The new Twitter.com interface has been released, along with a host of new features that make the site more an app than website, which to me, is a very good thing for twitter, it’s users and future advertisers. So, what’s new? Well, pretty much everything… The first thing you’ll notice is the new right hand panel, [...]

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Nike: Sneak & Destroy On Facebook Places

15. September 2010

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This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. [...]

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UNIQLO: Lucky Machine Campaign

14. September 2010

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UNIQLO are promoting the launch of the UK’s new online store with a virtual pinball machine (built in Papervision) that is socially connected.  You start with a single ball, connect with Facebook, and you’ll get a bonus 3 to help you climb the leaderboard for a share of thousands in prizes. UNIQLO are known for [...]

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Nike+ GPS iPhone App Released

13. September 2010

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One of the biggest issues around Nike+ was the requirement to buy specific shoes no body actually wanted. So it’s great to see they’ve now opened up a little of the power from Nike+ to anyone with an iPhone, it will cost you, but at $1.99 its very very cheap. I suspect in some ways Nike is fending [...]

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Stop Motion Human PAC-MAN Game

13. September 2010

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French-Swiss artist Guillaume Reymond has created his 5th video as part of the GAME OVER project, this time it’s a very cool stop motion human PAC-MAN game played out in a cinema. It supposedly took them about 4 hours to complete (which sounds pretty quick to me!) across 111 “human” pixels that are better known as cinema [...]

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Video: The Future of Screen Technology

13. September 2010

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This is TAT’s Open Innovation Experiment on exactly where screen technology will be in just a few years time and this video was to showcase the research and user feedback from the experiment. I’m not sure how realistically all this will happen over the next few years, but I’ll be the fist one to pre-order my device! [...]

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Gmail Priority Inbox Video

13. September 2010

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12-18 months ago Google would release a new product or service and tell us about it on their official blog, if we were lucky. Fast track a year and they now release a hype video for almost everything they do (a growing industry trend), and it’s working wonders for them from a marketing perspective. Each of the [...]

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Infographic: Most Viral Brands Online 2010

13. September 2010

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If you’ve ever wondered who the most viral brands online in 2010 are, then this infographic will just about sum that up for you! Created by the Viral Ad Network, this infographic summarises the most viewed, shared and viral brands online in 2010 so far, revealing a few very interesting results like the Shakira Waka Waka [...]

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Samsung Galaxy: Baby Dance Flash Mob Viral

11. September 2010

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Yes, Flash Mobs were once cool, a long long time ago… This new campaign from Samsung is almost a hybrid between a TV Ad, Attempted Viral and Weird Flash Mob that all seem to come together to offer something a little interesting but completely weird! It starts pretty natural, with a little girl dancing on a rug at day care, [...]

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Video: Introducing Google Instant Search

9. September 2010

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You’ve probably heard about the new Google Instant Search, so here is the introduction video to help you understand exactly what instant search is, how it works and why it’s so great. And I’ll tell you what, instant it is! Loving it so far. Instant search may very well change the SEO game from a [...]

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ASICS Mobile Website Launches

9. September 2010

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We’ve been working on a lot of really cool projects for ASICS Australia, and a couple of weeks ago we launched a fully featured mobile site that provides an immersive experience, delivering a full product range (including things like reviews), store locator, intuitive shoe finder, access to search and complete social integration amongst many of [...]

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Infographic: Rise Of Social Media Ad Spending

8. September 2010

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Here is a new infographic from Flowtown, this time it’s on the growth of Social Media Ad Spending. The infographic breaks down where our social media dollars are being spent, shows forecasts for social ad revenue in 2010, 2011, 2012 and 2013 along with some great stats like this… Facebook now has 50% of the words [...]

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EpicMix: Social Skiing/Boarding Mobile App

7. September 2010

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This is a hardcore version of Foursquare and Nike+ combined, just on snow! Ok, well it’s not Foursquare or Nike+, but take that, times it’s functionality by about 50 and then you’ve got EpicMix, in what I’m going to call the ultimate snow tracker app. It’s the sort of app that will influence your decision [...]

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