Archive | September, 2010

Ford Ice Experience: 3D Projection Mapping

30. September 2010

1 Comment

For the launch of the new S-MAX in london, Ford teamed up with Seeper to create this very cool multi-sensory 3D projection mapping event that utilised the worlds largest projectors, human performances and interactive cannons that allowed the audience to interact with the projection mapping event. Seeper have created just about every amazing projection mapping [...]

Continue reading...

Blackberry: The PlayBook Tablet Revealed

30. September 2010

0 Comments

The tablet wars are hotting up as expected, and here is what Blackberry has on offer, it’s called the “Playbook” and it was announced this week, set to launch early 2011. The Playbook features a special 7″ hi-res display, is less than half an inch thick and weighs under a pound. It also features advanced [...]

Continue reading...

The Talking Tree: Social Nature

29. September 2010

1 Comment

If you’ve ever wondered what a tree might say, then this social experiment might just answer all your questions! EOS Magazine decided to hook up a 100 year old tree, living on the edge of Brussels, to a dust meter, ozone meter, light meter, weatherstation, webcam and microphone in the attempt to convert the tree’s [...]

Continue reading...

AXA: When iAds Meet Print Ads

29. September 2010

8 Comments

I thought this was a really cool way to engage an audience from a print ad. AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way… They bought traditional [...]

Continue reading...

Augmented Reality Space Invaders iPhone App

29. September 2010

1 Comment

This random iPhone game might just be worth the 99c! It’s an Augmented Reality space invaders iPhone app that lets you do battle in the real world while being connected to friends. You’ll fight about 10 unique battles to defend earth in what would seem a very unique kind of way, plus, the game is [...]

Continue reading...

IKEA: 3D Chalk Art On Sydney Harbour

28. September 2010

3 Comments

This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy!

Continue reading...

NZ Army: YouTube Sharpshooter Game

28. September 2010

4 Comments

I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army (created by Saatchi & Saatchi NZ) is right on the money in terms of platform engagement and experience. The team created a Sharpshooter game that challenges you to “Get What [...]

Continue reading...

Toyota: Auris HSD Site

27. September 2010

0 Comments

Saatchi & Saatchi London, along with B-Reel, have just launched a new campaign site for Toyota Europe’s new Auris HSD. It’s an interesting concept around recycled energy, in that the website is powered by your mouse movements. Stop moving for too long, and the virtual worlds lights go out. Along the way you’ll experience mini-demos of key [...]

Continue reading...

Video: The Future Of The Book

27. September 2010

1 Comment

Check out IDEO’s vision for the future of the book. An interesting video that helps to spark a social debate on their Facebook page around what the future really holds for books, pixel based reading and live connections. While the video provides some nice eye candy, it is, of course, only eye candy, but it [...]

Continue reading...

Google Mobile Location Search: Pizza

27. September 2010

0 Comments

Right… It’s Monday, and this might just be the weirdest Google product video that will ever be produced. To showcase the new way to search with Google Mobile (no longer do you need to type a location, just type or talk into your phone to find the product or service you’re after) they’ve created a [...]

Continue reading...

Google New: Everything New From Google

24. September 2010

0 Comments

Google Freak? If so, you won’t need to use this new site from Google, you’ll already be deep in Google Labs trying out the latest and greatest… But, chances are you don’t dig through the archives every day and you probably don’t subscribe to each products news feed either. So, Google New gives you the [...]

Continue reading...

Nokia Push Burton: Real Life Gaming

23. September 2010

1 Comment

Being the snowboarding fan that I am. This is pretty cool. It’s Nokia’s “Push” technology that mixes gaming & reality with the data that you generate boarding any mountain in the world. Think of it like the Shaun White Snowboarding game, just in real life… The bigger your tricks, the faster you go, the crazier [...]

Continue reading...

Nokia N8: World’s Smallest Stop Motion Film

21. September 2010

8 Comments

This is a great little campaign for Nokia, created by Aardman and W+K, the stop motion film called “Dot” was shot entirely on a new Nokia N8 and is officially contains the words smallest stop motion character, at just 9mm. The entire set was no more than a metre and a half long, painted under a [...]

Continue reading...

The 8 Bits Movie

21. September 2010

1 Comment

I know there are a few of you guys out there that love a little 8 Bit action.  So here is a very weird but wonderful short film by Valère Amirault, Jean Delaunay, Sarah Laufer and Benjamin Mattern. Perhaps 8 Bit is coming back this year? Enjoy the video if you have a few spare [...]

Continue reading...

Infographic: How Adults Use Mobile Phones

20. September 2010

5 Comments

Here is the latest infographic out from Flowtown, this time on how Adults are using mobile phones, and with it, comes a few interesting stats to take notice of… Like the 90% of 18-29 year olds that sleep with their mobile phone, this is a stat that doesn’t mean too much directly, but helps establish [...]

Continue reading...