Archive | September, 2010

Ford Ice Experience: 3D Projection Mapping

30. September 2010

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For the launch of the new S-MAX in london, Ford teamed up with Seeper to create this very cool multi-sensory 3D projection mapping event that utilised the worlds largest projectors, human performances and interactive cannons that allowed the audience to interact with the projection mapping event. Seeper have created just about every amazing projection mapping [...]

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Blackberry: The PlayBook Tablet Revealed

30. September 2010

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The tablet wars are hotting up as expected, and here is what Blackberry has on offer, it’s called the “Playbook” and it was announced this week, set to launch early 2011. The Playbook features a special 7″ hi-res display, is less than half an inch thick and weighs under a pound. It also features advanced [...]

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The Talking Tree: Social Nature

29. September 2010

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If you’ve ever wondered what a tree might say, then this social experiment might just answer all your questions! EOS Magazine decided to hook up a 100 year old tree, living on the edge of Brussels, to a dust meter, ozone meter, light meter, weatherstation, webcam and microphone in the attempt to convert the tree’s [...]

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AXA: When iAds Meet Print Ads

29. September 2010

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I thought this was a really cool way to engage an audience from a print ad. AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way… They bought traditional [...]

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Augmented Reality Space Invaders iPhone App

29. September 2010

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This random iPhone game might just be worth the 99c! It’s an Augmented Reality space invaders iPhone app that lets you do battle in the real world while being connected to friends. You’ll fight about 10 unique battles to defend earth in what would seem a very unique kind of way, plus, the game is [...]

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IKEA: 3D Chalk Art On Sydney Harbour

28. September 2010

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This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy!

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NZ Army: YouTube Sharpshooter Game

28. September 2010

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I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army (created by Saatchi & Saatchi NZ) is right on the money in terms of platform engagement and experience. The team created a Sharpshooter game that challenges you to “Get What [...]

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Toyota: Auris HSD Site

27. September 2010

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Saatchi & Saatchi London, along with B-Reel, have just launched a new campaign site for Toyota Europe’s new Auris HSD. It’s an interesting concept around recycled energy, in that the website is powered by your mouse movements. Stop moving for too long, and the virtual worlds lights go out. Along the way you’ll experience mini-demos of key [...]

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Video: The Future Of The Book

27. September 2010

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Check out IDEO’s vision for the future of the book. An interesting video that helps to spark a social debate on their Facebook page around what the future really holds for books, pixel based reading and live connections. While the video provides some nice eye candy, it is, of course, only eye candy, but it [...]

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Google Mobile Location Search: Pizza

27. September 2010

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Right… It’s Monday, and this might just be the weirdest Google product video that will ever be produced. To showcase the new way to search with Google Mobile (no longer do you need to type a location, just type or talk into your phone to find the product or service you’re after) they’ve created a [...]

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