Archive | August, 2010

Roger Federer Trickshot Goes Viral

22. August 2010

2 Comments

4 days and 4+ million views, that’s what you get when you throw Roger Federer into a viral video and seed it to perfection. It’s kind of scary when you take a step back and think about how many of these trick-shot-style viral videos are out there (or have been), and how almost every time, no matter [...]

Continue reading...

IBM: The Art Of Data Video

20. August 2010

2 Comments

This is a beautiful behind the scenes video for IBM’s Data Campaign that was release earlier this year, I don’t think it made it to Australia, so it’s the first time I’ve seen any of the campaign creative (sorry if it’s old?!). What I really love about this video isn’t just the fantastic insights and [...]

Continue reading...

Chatroulette: The Last Exorcism Campaign

19. August 2010

5 Comments

I didn’t realise anyone was still using Chatroulette since the hype died off, let alone running campaigns through it, but for what it’s worth, this is a pretty cool (but predictable) campaign for “The Last Exorcism” horror movie. It features a girl interacting with people through the web cam, giggling as she looks to unzip her top for the guys on the [...]

Continue reading...

Facebook Integration At The Coca Cola Village

18. August 2010

24 Comments

If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live [...]

Continue reading...

Lynx: The Wingman Academy Webisodes

18. August 2010

0 Comments

Lynx recently launched a new series of webisodes on Facebook called The Wingman Academy, a new training facility designed to get rid of dating irritations as they put it, in typical lynx style! The webisodes train you on how to become a better wingman by avoiding all the typical advances, irritations, chic chats (as they [...]

Continue reading...

The Twitter & YouTube Movie Trailers

16. August 2010

2 Comments

A month or two ago, Sony Pictures released a trailer for the Social Network movie, to which many people were unsure if it was true or not, unfortunately it is, and on the back of that we’ve seen a few great parody’s in the YouTube Movie Trailer and the Twitter Movie Trailer start to appear and gain some traction [...]

Continue reading...

Sapporo Beer: Website Treasure Hunt

16. August 2010

1 Comment

Dentsu Canada recently teamed up with Lollipop to create a digital campaign for Sapporo Beer in Canada, a place where Sapporo was a largely unknown brand. So they built a story around the brands history and brewing process that unfolded online, a place where users would be asked to collect special scrolls across a large [...]

Continue reading...

Stop Motion Film By BLU: Big Bang Big Boom

16. August 2010

0 Comments

You probably remember Blu’s last stop motion painted film called COMBO, it was an amazing creative piece. Well this one 12 months on is probably even better, and has almost 3 million combined views between YouTube & Vimeo in just 4 weeks. This time, the animation is BLU’s view on how the world might have [...]

Continue reading...

Barclays Bank Advergame: 56 Sage Street

15. August 2010

3 Comments

Your first reaction when watching this game trailer will be something like… how does a Grand Theft Auto style game educate people about banking. Well, when your intended market are teenagers not interested in what banks have to say, it all starts to seem a little simpler, particularly when you combine the best selling Sim City style [...]

Continue reading...

Wunderman’s Gnome Has Been Kidnapped

13. August 2010

2 Comments

There has been some action at the Y&R building in Sydney this week, I’m on the 10th floor and noticed posters being put up for a “missing” gnome, yep, pretty weird, but it’s seems it’s not just any gnome, it’s Wunderman’s “Wundergnome”. A few days later, the Wundergnome appeared on Facebook crying out for help, followed [...]

Continue reading...