industry news, social media, insights, and other great digital trends from all over the world.
Archive | August, 2010
The Twitter & YouTube Movie Trailers
A month or two ago, Sony Pictures released a trailer for the Social Network movie, to which many people were unsure if it was true or not, unfortunately it is, and on the back of that we’ve seen a few great parody’s in the YouTube Movie Trailer and the Twitter Movie Trailer start to appear and gain some traction [...]
Continue reading...Sapporo Beer: Website Treasure Hunt
16. August 2010
Dentsu Canada recently teamed up with Lollipop to create a digital campaign for Sapporo Beer in Canada, a place where Sapporo was a largely unknown brand. So they built a story around the brands history and brewing process that unfolded online, a place where users would be asked to collect special scrolls across a large [...]
Continue reading...Stop Motion Film By BLU: Big Bang Big Boom
16. August 2010
You probably remember Blu’s last stop motion painted film called COMBO, it was an amazing creative piece. Well this one 12 months on is probably even better, and has almost 3 million combined views between YouTube & Vimeo in just 4 weeks. This time, the animation is BLU’s view on how the world might have [...]
Continue reading...Barclays Bank Advergame: 56 Sage Street
15. August 2010
Your first reaction when watching this game trailer will be something like… how does a Grand Theft Auto style game educate people about banking. Well, when your intended market are teenagers not interested in what banks have to say, it all starts to seem a little simpler, particularly when you combine the best selling Sim City style [...]
Continue reading...Wunderman’s Gnome Has Been Kidnapped
13. August 2010
There has been some action at the Y&R building in Sydney this week, I’m on the 10th floor and noticed posters being put up for a “missing” gnome, yep, pretty weird, but it’s seems it’s not just any gnome, it’s Wunderman’s “Wundergnome”. A few days later, the Wundergnome appeared on Facebook crying out for help, followed [...]
Continue reading...Precious: The Bike With A Brain
11. August 2010
Meet Precious, the bike with a brain that’s riding across America to raise funds for Lance Armstrong’s LIVESTRONG charity. So what do I mean by bike with a brain? Well, it’s a bike with all sorts of sensors attached to some pretty cool code and a few silicon chips to bring the bike to life. [...]
Continue reading...Old Spice Social Campaign Case Study Video
11. August 2010
Well here it is. The Old Spice Social Campaign Case Study from WK. To save the judges some time this year, I’d suggest sending the pencils, lions, grand pix’ and the like straight to the WK head office in an overnight express bag, no need for a tracking code, everyone know’s who those awards will belong [...]
Continue reading...Infographic: The 2010 Social Networking Map
10. August 2010
Flowtown have released another great social media infographic, this time it’s in the form of The 2010 Social Networking Map that draws the worlds top social networks as country like shapes according to the size of their user base. The map includes things like the land of defunct social networks, the stumbleupon sea and the triangle [...]
Continue reading...Dexter ARG Campaign Kicks Off Season 5
9. August 2010
Alternate Reality Gaming (ARG) seems to be growing bigger every year and for the most part, it’s probably driven by events like Comic-Con where in 2010, the fith season of dexter was previewed with an ARG campaign by Showtime to drive hype in the lead up to the season launch. Websites, blogs, forums, videos, twitter [...]
Continue reading...The Expendables YouTube Takeover
9. August 2010
This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an action packed movie, [...]
Continue reading...Video: Killa Appz
5. August 2010
What a way to get your portfolio noticed! Props to Dave Berzack on his video “Killa Appz”, a hilarious rap about his passion for web dev! So the video as of now is sitting at almost 1400 views, and I’m wondering how far it will run over the next week as the industry picks it up. If [...]
Continue reading...Old Navy: The Booty Reader App
4. August 2010
CP+B have just launched a new campaign for Old Navy called “The Booty Reader”, a cool online app that promises to reveal your denim destiny! It starts with a fortune teller asking you to choose three cards representing your daily life, and once you’ve chosen them, the app prompts you to activate your web cam (or upload photos – [...]
Continue reading...Hell Pizza: YouTube Adventure Pizza Film?!
4. August 2010
Right. So a pizza company creates a crazy YouTube choose your own adventure film as a lead gen tool and sales driver? I love it. Hell Pizza, a little New Zealand Pizza startup that has rapidly grown to about 100 stores (in multiple countries) have just launched a very cool campaign with YouTube’s Annotations feature allowing them to [...]
Continue reading...Bacardi True Originals Facebook Fail?
2. August 2010
Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]
Continue reading...Museum Of Natural History iPhone App
2. August 2010
I know there are a few apps like this out there, but I’m surprised there hasn’t been many more developed around the world, it’s the perfect tour device and with iPhone penetration and the low cost of purchase for say, iPod touches, Museums (and indeed even cities) could easily rent them out for tourists (the History Museum has 350 [...]
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16. August 2010
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