Archive | July, 2010

Old Spice Sends Personal Twitter Video Replies

14. July 2010

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Wow! Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, they’ve just started rolling out one of the best social campaigns I’ve ever seen, all based on the ads that generated so much talk over the last few months. Old Spice has just started delivering personal video [...]

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Infographic: The Meteoric Rise Of Twitter

13. July 2010

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This is another interesting infographic, this time around twitter’s journey to over 100 million unique users with breakdowns on key events, reasons for growth in social and mobile and a nice breakdown of twitter users in the US. One of the stand out points, is that Twitter has an awareness of 87% while Facebook is just 88% – considering [...]

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Cannes Interview With Chuck Porter Of CP+B

13. July 2010

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I thought this was quite a good interview with Chuck Porter, founder of Crispin Porter + Bogusky on the agencies success among other things. Now, the interview starts off a little slow but there are some great take outs around how they’ve managed to hire young talent (because they couldn’t afford anything else) and then [...]

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The Epic Win iPhone App

12. July 2010

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Ok, so this might be the weirdest app you’ve ever seen, and your probably thinking I’ll never download it (or will you?!) but here in lies a great example of app seeding, or in this case, pre-seeding. One of the toughest things is to get featured in the Apple store, so you’ll need another way [...]

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The Nissan Leaf iAd Demo Video

12. July 2010

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Yes, sorry, I’m slightly late in posting this, but I thought it would be better that I archive on Digital Buzz than just let it be lost deep in my twitter favourites. So this is the full video demo of the Nissan Leaf iAd, showing everything from how iAd banners sit in-app right through to [...]

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Canadian Tourism’s Live Twitter Murals

11. July 2010

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Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday.  And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from [...]

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Tissot: Augmented Reality Product Experience

10. July 2010

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Tissot has launched an augmented reality product experience for their swiss watch collection and I’ve been meaning to post it up for about a month now! Augmented Reality is still very much about generating promotional buzz, but this, like very few others, is more than that, it’s a product experience that has a very clear [...]

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YouTube Launches The “Life In A Day” Project

8. July 2010

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YouTube have just launched a new project called Life In A Day, a user generated campaign that will take HD video submissions filmed on July 24th, editing them to create a film that shows what that day looked like around the world. Interestingly, they’ve brought on Ridley Scott and Kevin Macdonald to direct and edit [...]

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Skittles MOB #003 – Scholarship the Rainbow

6. July 2010

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I think I’ve mentioned before that Skittles have one of the most powerful and engaged social communities online, and I look forward to each and every one of the Skittles MOB The Rainbow initiatives. For MOB #003 Skittles decided it would be cool to send someone to bowling management college if the skittles MOB thought it was [...]

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VW Projection Mapping: Festival Of Light

6. July 2010

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This is Seeper’s latest projection mapping installation, this time for Volkswagen’s version of Disneyland called Autostadt, in Wolfsburg, Germany. They created the “Festival Of Light” to celebrate the 10th year of Autostadt, a theme park where you can experience the future of Volkswagen (and Audi’s) technology and sustainability concepts.

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