Archive | July, 2010

Canadian Tourism’s Live Twitter Murals

11. July 2010

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Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday.  And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from [...]

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Tissot: Augmented Reality Product Experience

10. July 2010

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Tissot has launched an augmented reality product experience for their swiss watch collection and I’ve been meaning to post it up for about a month now! Augmented Reality is still very much about generating promotional buzz, but this, like very few others, is more than that, it’s a product experience that has a very clear [...]

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YouTube Launches The “Life In A Day” Project

8. July 2010

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YouTube have just launched a new project called Life In A Day, a user generated campaign that will take HD video submissions filmed on July 24th, editing them to create a film that shows what that day looked like around the world. Interestingly, they’ve brought on Ridley Scott and Kevin Macdonald to direct and edit [...]

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Skittles MOB #003 – Scholarship the Rainbow

6. July 2010

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I think I’ve mentioned before that Skittles have one of the most powerful and engaged social communities online, and I look forward to each and every one of the Skittles MOB The Rainbow initiatives. For MOB #003 Skittles decided it would be cool to send someone to bowling management college if the skittles MOB thought it was [...]

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VW Projection Mapping: Festival Of Light

6. July 2010

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This is Seeper’s latest projection mapping installation, this time for Volkswagen’s version of Disneyland called Autostadt, in Wolfsburg, Germany. They created the “Festival Of Light” to celebrate the 10th year of Autostadt, a theme park where you can experience the future of Volkswagen (and Audi’s) technology and sustainability concepts.

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VW Fun Theory: Cyber Grand Prix Case Study

5. July 2010

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By now you would have heard that Volkswagen’s “The Fun Theory” won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike’s “Chalk Bot” who took out the award for the other digital solutions / digital channels category in the Cyber section. The Fun Theory was all about generating [...]

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Gatorade’s “Social” Control Center (Video)

4. July 2010

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Gatorade are one of the world’s biggest sports affiliated brands, and with that, comes ten’s of millions of customers and fans that will comment for better or worse. The whole social media thing is clearly being integrated into the majority of leading businesses, but social media monitoring is probably the most common thing to be [...]

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Google Chrome “Fastball” Mashup Game

1. July 2010

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Wow. This is seriously cool. Google has just launched a crazy YouTube / Social / App mashup game called Google Chrome Fastball – A Race Across The Internet. The game has the same visual flavour as the “speed test” campaign and challenges you to see if you’re “Chrome Fast” by setting a ball rolling across [...]

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TaylorMade Retail Touch Screen

1. July 2010

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I’m an avid golfer, so I’m probably a little biased here, but this is actually quite a new thing in the golfing space, for all the hi-tech-ness around construction, weighting and materials that go into golf clubs and marketing material that they spend a fortune on, bringing all that graphical, experiential and technological prowess in-store to showcase [...]

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