Archive | July, 2010

VW Fun Theory: Cyber Grand Prix Case Study

5. July 2010


By now you would have heard that Volkswagen’s “The Fun Theory” won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike’s “Chalk Bot” who took out the award for the other digital solutions / digital channels category in the Cyber section. The Fun Theory was all about generating [...]

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Gatorade’s “Social” Control Center (Video)

4. July 2010


Gatorade are one of the world’s biggest sports affiliated brands, and with that, comes ten’s of millions of customers and fans that will comment for better or worse. The whole social media thing is clearly being integrated into the majority of leading businesses, but social media monitoring is probably the most common thing to be [...]

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Google Chrome “Fastball” Mashup Game

1. July 2010


Wow. This is seriously cool. Google has just launched a crazy YouTube / Social / App mashup game called Google Chrome Fastball – A Race Across The Internet. The game has the same visual flavour as the “speed test” campaign and challenges you to see if you’re “Chrome Fast” by setting a ball rolling across [...]

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TaylorMade Retail Touch Screen

1. July 2010

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I’m an avid golfer, so I’m probably a little biased here, but this is actually quite a new thing in the golfing space, for all the hi-tech-ness around construction, weighting and materials that go into golf clubs and marketing material that they spend a fortune on, bringing all that graphical, experiential and technological prowess in-store to showcase [...]

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